Android fragmentation, a valid concern?


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Main concerns about Android fragmentation and what is happening in consequence (by Victor Arroyo)

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Android fragmentation, a valid concern?

  1. 1. Presenter: Victor Arroyo ( © Victor Arroyo 2011
  2. 2. Android Fragmentation A valid concern? © Victor Arroyo 2011
  3. 3. Ecosystem © Victor Arroyo 2011
  4. 4. 47 Market sectors, 800+ companiesSource: Mobile Atlas 2010 © Victor Arroyo 2011
  5. 5. Developers Platforms Users Manufacturers Other Carriers Mobile development ecosystemSource: Messerschmitt and Clemens. Software Ecosystem: Understanding an Indispensable Technology and Industry © Victor Arroyo 2011
  6. 6. World telecom services market 1,500 b$ 1,125 b$ Mobile data/Internet Mobile Services 750 b$ Fixed Telephony/Internet 375 b$ 0 b$ 2006 2007 2008 2009 2010 Growing ecosystemSource: iDate Consulting & Research © Victor Arroyo 2011
  7. 7. ARTICSTARTUP Social Networking Mobile ConnectedDay -communities for daycare centers Blyk -free mobile phone network ENCA -Coin collecting social network HappyWakeUp -Smart alarm clock on mobile phone Muxlim -Muslim Online Community JoikuSpot -Turns your phone to a mobile WLAN HotSpot Petsie -Social Networking for pets Kuneri -Mobile software based on Flash Lite Xiha Life -Multilingual social network Senseg -Touch interface technology White Vector -Social media monitoring Whatamap -Mobilize your maps Crowdsrourcing Personal tools Wreck A Movie -The future of film NewsToScreen -News and ads delivered via a screensaver Creating and sharing media One did it -Test your consumption of natural resources -Create & share funny picture messages in web or using your Scred -Community-oriented cost balancing tool mobile phone SoftColor -Online image processing Floobs -Build you own online tv-channel WOT -Free web security browser add-on Innofile -Online file transfer service Business tools Mahshelf -YouTube for comics/books Lumo Flow -Social Workspaces Moogo -Easy creation of web sites. By Ideakone Numcore -Online monitoring and controlling instruments for the process MySites -Online desktop for multimedia industry E-commmerce Oindex -Public listing of web sites’ analytics data Fruugo -Trusted 3rd party of E-Business Rate Cards -Helps online and print publishers and advertisers find each other Leads House -Sales leads community Development services MyCashFlow -Easy to use web shop software HammerKit -Web-based development platform Norfello -E-invoicing ( and web-based sending of letters nCore -Embedded localisation and user interface products ( VerticeTree -Innovative platforms and applications for the internet and mobile Timalaya -Social shopping space. By Gemilo devices Gaming Zipipop -Develops web-based services for making everyday life easier. Apprix -Edugaming Social recommendation services -Online Game Server Exchange -Find and rate open restaurants near you EveryPlay -Stealth social Gaming startup RunToShop -Social recommendation service HappyWise -Educational and serious games These Are My Brands -In stealth. By Kisko Labs Ironstar Helsinki -Developer of cross-platform social games, such as MoiPal Social Networking, Travel Mobile Advertising Solutions, MAS -Advertising on mobile games Dopplr – Share your business travel plans Tweehouse – social gaming solutions for large brands Tripsay -Travel information organizer Successful telecom startups in FinlandSource: FORA Research Institute © Victor Arroyo 2011
  8. 8. Bu ym no w! e8 © Victor Arroyo 2011
  9. 9. Fragmentation9 © Victor Arroyo 2011
  10. 10. “We’re working o n Questions, an Questions for the d it’s like OK. S web, then we buil o we build then we build the d the “m” site for Touch HTML5 ve Questions, build the iPhone rsion of questions version of Questi . Then we version, and the ons, and then th n maybe.. (Elliot e Android iPad stuff. And th Schrage: iPad…) en we don’t work Right, the bunch of people on a RIM version are pissed becau and then a phone. se it’s not availa ble on their It’s kind of a dis aster right now. that this stuff goe I really hope that s in is one where the direction there’s more of a standard” nch of announced the lau Mark Zuckerberg , Facebook CEO mmission has “The European Co obile software an d services, r words M and Open Mosquito, in othe perability, Testing, uality, Intero a better Standardization, Q process to “develop uro research S ource, a 700,000 E nsequences of mob ile app issues and co ave un derstanding of the can h e t we hav fragm entation.” pean Commission, 2010 m tha drea hat we will in a Euro n’t we do ossible t up m, even ’s p lly d o wind resent, nw e drea ou know, it ay you rea t, we’re p n “An d whe e share. Y on. Let’s s ‘s presen has sixtee typ ntati LiMo ybody e app, you the PC ore fragme ’s present, nt and ever mobil e e even m here Googl pple’s pres g to write a enough”. n w orld w s present, A e never goi pe it’s good r, Micr osoft C EO ian’ u’r ho Symb share… Yo rowser and Steve Ballme t b percen write for the t will jus Comments from “the big ones”10 © Victor Arroyo 2011
  11. 11. the History of Mobile Application development “From ringtones to platforms”How did this all started? © Victor Arroyo 2011
  12. 12. Mobile user before 1983 © Victor Arroyo 2011
  13. 13. 1983 - Motorola DynaTAC 8000xSource: Wikipedia © Victor Arroyo 2011
  14. 14. 1993 - Connections: AT&T’s Vision of the Future © Victor Arroyo 2011
  15. 15. 1997 - Wireless Access Protocol © Victor Arroyo 2011
  16. 16. 1997 - Wireless Access Protocol © Victor Arroyo 2011
  17. 17. 1997 - Wireless Access Protocol © Victor Arroyo 2011
  18. 18. Moore’s law: customization era © Victor Arroyo 2011
  19. 19. Windows Mobile Palm 3rd party developers New players: Concept of SDK © Victor Arroyo 2011
  20. 20. API, SDK and OS to 3rd party developers © Victor Arroyo 2011
  21. 21. We want to participate... Market segments Active users Twitter gurus Number of activation s Industry trends Quarter results nt Strategic manageme t share Marke ogs Consultants and bl...but it is hard to make a selection © Victor Arroyo 2011
  22. 22. U.V.DUser Voting Device © Victor Arroyo 2011
  23. 23. U.V.DUser Voting Device © Victor Arroyo 2011
  24. 24. Active users Market segments = Twitter gurus Industry trends Number of activations Market share Quarter results Consultants and blogs Strategic managementTarget: Maximize the number of potential users © Victor Arroyo 2011
  25. 25. 160 million devices availableSource: Canalsys © Victor Arroyo 2011
  26. 26. 2.5 million devices availableSource: Canalsys © Victor Arroyo 2011
  27. 27. 100 million devices availableSource: Canalsys © Victor Arroyo 2011
  28. 28. 100+ devices run AndroidSource: Android Developers © Victor Arroyo 2011
  29. 29. however... © Victor Arroyo 2011
  30. 30. Acer Inc beTouch E110 1.5 2.8", 240x320 (QVGA, portrait mode) VS740 Ally, Acer Inc Liquid A1 (S100) 1.6 3.5", 480x800 (WGA, portrait mode) LG Group Aloha 2.1 3.2", 480x800 (WVGA, portrait mode), Acer Inc Liquid E 2.1 3.5", 480x800 (WGA, portrait mode) LG Group KU9500 Optimus Z 2.1 3.5", 480x800 (WVGA, portrait mode), AMOLED Acer Inc Liquid E Ferrari 2.1 3.5", 480x800 (WGA, portrait mode) Meizu Meizu M9 2.2 3.5", 640x960 326dpi Acer Inc Liquid Stream S110 2.1 with update to 2.2 3.7 inch AMOLED WVGA Motorola Charm 2.1 2.8", 240x320 (QVGA, portrait mod Alcatel Quench, (TCL Corporation) OT-980 2.1 2.8", 240x320 (QVGA, portrait mode) CLIQ XT, Bluelans Communication Sciphone N19 1.5 2.8", 240x320 (QVGA, portrait mode) Motorola Motorola MB501 1.5 Bluelans Communication SciPhone N21 1.6 3", 240x400 (WQVGA, portrait mode) 2.0-2.2[51] Motorola Milestone 3.7", 480x854 (FWVGA, portrait mode), Cherry Mobile Magnum HD 2.2 4.1" (WVGA, 480x800) Motorola Droid X 2.2 4.3", 480x854 (FWVGA, portrait mode), Cherry Mobile Nova 2.1 3.2" Droid 2, CSL CSL Spice[15] 1.6 3.2", 240x640 (HVGA, portrait mode), capacitive touchscreen Motorola Milestone 2[52] 2.2 3.7", 480x854 (FWVGA, portrait mo Dell Mini 3, Motorola Droid Pro 5 megapixel auto-focus camera, 3.1-inch display, 1 GHz processor—and a dual- 2.2 Dell Mini 3i 1.5 3.5", 360x640 (nHD, portrait mode) Motorola Motorola i1 1.5 3.1", 240x320 (QVGA, portrait mod Garmin Garminfone 1.6 3.5", 320x480 (HVGA, portrait mode) Backflip, GeeksPhone GeeksPhone One 1.6 3.2", 320×240 (WQVGA) Motorola 1.5 (2.1 released Nov 9 2010 as a download to computer - at&t only - no Over-The_Air yet) Motorola MB300 General Mobile General Mobile DSTL1 Imaginary 1.6 Backflip, Highscreen PP5420 Motorola Motorola ME600 1.5 with Motoblur HKC HKC Pearl Motorola Devour 1.6 with Motoblur HKC HKC Imobile v413 Motorola Milestone XT701 2.1 HTC Corporation HTC Aria 2.1 with HTC Sense UI 3.2", 320x480 (HVGA, portrait mode) Motorola MOTO MT710 OPhone OS 1.5 HTC Corporation HTC Desire 2.1/2.2 with HTC Sense UI 3.7", 480x800 (WGA, portrait mode) Motorola XT720, Motoroi 2.1 HTC Dream, Motorola XT800 2 T-Mobile G1, CLIQ, HTC Corporation Era G1 1.0 through 2.1 3.2", 320x480 (HVGA, portrait mode) Motorola DEXT 1.5 with Motoblur (2.1 in the US)3.1", 320x480 (HVGA, portrait mod HTC Hero, Motorola Motorola Defy 2.1 3.7" 480 x 854 HTC Droid Eris, Motorola Motorola Flipout 2.1 2.8" 320 x 240 HTC Corporation T-Mobile G2 Touch 1.5, 2.1 with HTC Sense UI 3.2", 320x480 (HVGA, portrait mode) HTC Corporation Droid Incredible 2.1-2.2 with HTC Sense UI 480x800 (WGA, portrait mode), AMOLED or SLCD 3.7", A980, Nexian Journey 3.2", 320x480 (HVGA, portrait mod HTC Corporation HTC Legend 2.1-2.2 3.2", 320x480 (HVGA, portrait mode), AMOLED Pantech Sky Sirius 2.1 (upgradable to 2.2) 3.7", 480x800 (WVGA, portrait mod 2.x HTC Magic, Pantech Sky Izar 2.1 3.7", 480x800 (WVGA, portrait mod HTC Sapphire, Pantech Sky Vega 2.1 (upgradable to 2.2)3.7", 480x800 (WVGA AMOLED, portrait T-Mobile myTouch 3G, HTC Corporation docomo HT-03A 1.5-1.6 2.2.1 3.2", 320x480 (HVGA, portrait mode) Pantech Sky Mirach 2.2 3.5", 480x800 (WVGA, portrait mod Pantech Sky VegaXpress 2.2 4.0", 480x800 (WVGA, portrait mod HTC Corporation HTC Tattoo 1.6[34] 2.8", 240x320 (QVGA, portrait mode) Qigi i6 HTC Corporation HTC Evo 4G 2.2 with HTC Sense UI 4.3", 480x800 (WGA, portrait mode), 217ppi Samsung Group Behold II 1.6 with Touchwiz 3.2", 320x480 (HVGA, portrait mode), AM HTC Corporation Google Nexus One 02/02/01 3.7", 480x800 (WGA, portrait mode), 252ppi Samsung Group i7500 Galaxy 1.6 3.2", 320x480 (HVGA, portrait mode), AM Desire HD, Samsung Group M900 Moment 1.5, 2.1 HTC Corporation T-Mobile myTouch 4G 2.2 with Sense 2 4.3", 480x800 (WVGA, portrait mode), 252ppi 240 x 320 px (QVGA), 2.8 Desire Z, Samsung Group i5500 2.1 Touch Screen Capacitive HTC Corporation T-Mobile G2 2.2 3.7" SuperLCD 800x480 WVGA HTC Corporation myTouch 3G Slide 2.1 with HTC Espresso Sense UI 3.4", 320x480 (HVGA, portrait mode) Samsung Group i5700 Spica[74] 1.6, 2.1[75] 3.2", 320x480 (HVGA, portrait mode), 1 HTC Corporation HTC Wildfire 2.1/2.2 with HTC Sense UI 3.2", 240x320 (QVGA, portrait mode) Samsung Group i5800 Teos 2.1 3.2" TFT, 240x400 (WQVGA, portrait m T-Mobile Pulse, Samsung Group Galaxy A 2.1 3.2", 320x480 (HVGA, portrait mod U8220 Huawei CHT8000 1.5 (2.1 beta)[40] i9000 Galaxy S, AT&T Captivate, Huawei U8230 1.5 T-Mobile Vibrant, Huawei Ascend 2.1 3.5" HVGA capacitive touchscreen Verizon Fascinate, i-Mobile 5800 3G 3.2", 480x800 (WQVGA, portrait mode), TFT Samsung Group Sprint Epic 4G 2.1 with Touchwiz 3.0, 2.2 with update. (WVGA, portrait mode), Supe 4.0", 480x800 i-Mobile 6010 3.2", 320x480 (HVGA, portrait mode), TFT Samsung Group Google Nexus S 2.3 4.0" SuperAMOLED [82] i-Mobile i810 1.6 (upgradable to 2.1) 3.2", 480x800 (WVGA, portrait mode), TFT Samsung Group Samsung Acclaim 2.1 3.2", HVGA 320x480 i-Mobile i858 2.1 4.3", 480x800 (WVGA, portrait mode), TFT M910 Intercept, Kogan Technologies Agora standard/Pro 1 2.5", 240x320 (QVGA, portrait mode), 160ppi Samsung Group Samsung Moment II 2.1 3.0" TFT, 240x400 (WQVGA, portrait m Sony Ericsson Xperia X10 Mini 1.6/2.1 2.55" 16M-color 240x320(QVGA) TFT capacitiv 3.5" WVGA, Sony Ericsson Sony Ericsson Xperia Arc 2.3 4.2" Capacitive Touchscreen, 480X854 Kyocera/Sanyo Zio SCP-8600/M6000 1.6 (user-upgradeable to 2.1 *) 480x800 capacitive touchscreen 100+ devices run Android Sony Ericsson Xperia X10 Mini Pro 1.6/2.1 2.55" Capacitive Touchscreen, 240X320 (Q Lenovo OPhone Sony Ericsson Xperia X10 1.6/2.1 4.0", 480x854 (FWVGA, portrait mode) Lenovo LePhone AMOLED Touchscreen 3.7 inches (94 mm) WVGA (800x480)Touchscreen Type: Capacitive 2.1 Sony Ericsson Xperia X8 1.6/2.1 3.0" Touchscreen, 320X480 GW620 Eve, Vibo A688 1.6 3.2", 320x480 (HVGA, portrait mode), LG Group GW620 Linkme 1.5 GT540 Optimus, 8cms (3.2") Multi-touch TFT LG Group GT540 Swift 1.6, upgradable to 2.1 Capacitive screen LG Group KH5200 Andro-1 1.6 3.0", 320x480 (HVGA, portrait mode), LCD 480x320 pixel screen with 262K Videocon V7500 2.1 Colour LG Group LS670 Optimus S 2.2 3.2", 320x480 (HVGA, portrait mode), TFT LCD Huawei Joy 71mm2.1 (2.8") resistive touchscreen, 240x320 resolution, 24Source: Wikipedia LG Group LG Group LU2300 Optimus Q P509 Optimus T 1.6 2.2 3.5", 480x800 (WVGA, portrait mode), LCD 3.2", 320x480 (HVGA, portrait mode), TFT LCD ZTE Blade 2.1 3.5" 480x800 (WVGA) Arroyomultitouch O © Victor capacitive 2011
  31. 31. Devices entering the Android Market 0.8% 3.9% 6.3% Android 1.5 (API Level 3) Android 1.6 (API Level 4) Android 2.1 (API Level 7) 31.4% Android 2.2 (API Level 8) Android 2.3 (API Level 9) 57.6% Concurrent versions of AndroidSource: Android Developers, February 2011 © Victor Arroyo 2011
  32. 32. InMarketSeveral Android markets © Victor Arroyo 2011
  33. 33. “Android is growing, but it’s also growing complexity at the same time. Device fragmentation not the issue, but rather the fragmentation of the ecosystem” Peter Vesterbacka, developer Fragmentation effect: Game performanceSource: © Victor Arroyo 2011
  34. 34. “We live to get Netflix on new devices, so the current lack of an Android-generic approach to quickly get to all Android devices is frustrating” Greg Peters, product developer Fragmentation effect: Slow platform supportSource: © Victor Arroyo 2011
  35. 35. Web traffic per device (Android only) 4% 3% Other 4% 4% Droid 28% Sprint HTC Evo 4% Droid X 5% HTC Incredible Samsung Vibrant 7% Droid 2 HTC Ally 10% T-Mobile MyTouch 3G 19% HTC Droid Eris 12% HTC Hero Fragmentation effect: Web designerSource: Android Developers © Victor Arroyo 2011
  36. 36. Effort per skill in a single project 24% 22% Other Translation Admin 8% Marketing Graphic Design 11% Writing 9% Software development 15% 11% Custom solutions: Impact on the project costSource: donanza © Victor Arroyo 2011
  37. 37. Lack of standards. Capacity to move fast, worldIndustry economical situation. Local alliances. Processor power, screen size and performance, HW operating system version, memory size, keyboard type, and button placement. Device makers and carriers introducing SW customizations and interfering with user experience. Concurrent versions of the OS. Fragmentation at different levels © Victor Arroyo 2011
  38. 38. HW Configurations UI Customizations Carrier variantsExample from the past: Windows mobile 6 © Victor Arroyo 2011
  39. 39. Is Android fragmentation a valid concern? How does Android ecosystem fragmentation affect on small/medium entrepreneurs? How those new degrees of complexity affect the users? How is Android’s CCD(*) helping this? We see Google taking the initiative to avoid the platform fragmentation. But what about the ecosystem?(*) © Victor Arroyo 2011
  40. 40. hir ing! isContacts and future enquiries: Kari Härkönen, CEO: Minna Aspnäs, HR Analyst (Helsinki Area): Maarika Hienonen, HR Analyst (Oulu Area): Maarika@mindfitconsulting.comCommens on the presentation: Victor Arroyo, Consultant: © Victor Arroyo 2011