The next challenge in data is rapidly becoming clear: how can we scale data value and bring data driven decision making to everyone? We’ve made tremendous progress in bringing data together. The megatrends in data - data mesh, data fabric, modern data stack - are all about crossing the last mile to get data to everyone, not just the data experts. How can we empower everyone to better use data? Are the megatrends the road to actually scaling data value? And what does that mean for the data teams and data engineers creating systems and delivering dataops?

1. Driving Data Intelligence
with Data Megatrends
Matt Turner, Director Industry Strategy and
Partner Marketing
September 28, 2022

2. How to find information? Can it be used? Should it be used? How should it be used?
We help people answer these core questions
Forrester
3x Leader
Machine Learning
Data Catalogs 2018,
2020, Data
Governance 2021,
Data Catalog, 2022
Top Vendor
5 Years in a Row
Dresner Advisory
Services Data
Catalog Market
Study 2021
IDC
Leader
Worldwide Data
Catalog Software
2020 Vendor
Assessment
Gartner
4x MQ Leader
Magic Quadrant
for Metadata
Management
2017 - 2020
Alation Data Catalog
The Data Intelligence Platform for Data Governance, Discovery & Cloud Transformation
Partner of
the Year
Data Governance
2021 + 2022

3. Data Intelligence + Human Brilliance™
Jayant Dhamne
Chief Data Officer
Ecolab
“Take a broader, long-
term view”
” .. aligned with business
strategy”
Mark Nelson
President and CEO
Tableau
#Data22

4. “People spend 70% of their
time searching, preparing,
and protecting data and 30%
of their time analyzing.”
Source: IDC Survey of 455 data- native workers in North America.
IDC PERSPECTIVE Data Control Plane: An Architecture for Data Enablement.
4 | © 2022 Alation, Inc. – All Rights Reserved.
Data Intelligence + Human Brilliance

5. Alan Morrison
Senior Research Fellow, PWC
+ Independent Consultant
2018
AI + ML,
APIs
MDS tools
…

6. Centralization!

7. We Love Centralization
Why We Like It
• Discovery – easier to find when
everything’s in one place
• Control – easier to control and administer
• Monitoring – easier to observe
• Normalization – limiting redundancy
reduces inconsistency

8. We Love to Hate Centralization
Why We Like It
• Discovery – easier to find when everything’s
in one place
• Control – easier to control and administer
• Monitoring – easier to observe
• Normalization – limiting redundancy reduces
inconsistency
Why We Don’t
• Business alignment
• Business responsiveness
• Limits sources
• Lack of domain understanding
• Field of Dreams projects
• Hurts retention & engagement

9. Data Intelligence + Human Brilliance™
Prof. Dr. Arif Wider
HTW Berlin
Author of Data Mesh in Practice
Data Innovations Summit
May 2022 Stockholm

10. Data Mesh Modern Data Stack Data Fabric
Today’s Megatrends in Data

11. The Central Theme: Embrace Decentralization
The world is realizing that, after decades of trying the opposite, decentralization
is the natural order
Data Mesh Modern Data Stack Data Fabric
Sources scattered
across hybrid cloud
Distributed
workforce
Global & inconsistent
regulations
Cambrian explosion
of tools
Massive variety of
information assets
Decentralization

12. We’re Trying to Centralize the Wrong Things
What we want to centralize
• Data
• Code
• Tools
• Infrastructure
• Stewardship / Ownership
• Analysts & Data scientists
• Singular canonical definitions
What we need to centralize
• Governance Apparatus
• Training and Enablement
• Metadata
• Collaboration Tools
• Search & Discovery
• Reconciliation and Discovery
of Semantics

13. Data Intelligence Software
Centralize only what you need in an increasingly diverse and distributed world

14. Putting the Pieces Together
While leaving infrastructure, tools, and people distributed
Data Mesh Modern Data Stack Data Fabric
Sources scattered
across hybrid cloud
Distributed
workforce
Global & inconsistent
regulations
Cambrian explosion
of tools
Massive variety of
information assets
Data Intelligence Software
at the nexus of data mesh, modern data stack, data fabric
Search | Discovery | Trust | Governance | Collaboration | Engagement

15. How Can We Put This Into Action?
value
^
?

16. Data Intelligence + Human Brilliance™
Harvest and Reuse!

17. The Alation Vision
To empower a curious and rational world
Data Culture
Data
Literacy
Enable proper
interpretation & analysis
Data
Governance
Take responsibility
& authority
Data Search
& Discovery
Find &
understand

18. 18 | © 2022 Alation, Inc. – All Rights Reserved.
Data Intelligence + Human Brilliance™
Self Service
Distribute Governance by
making just a natural part of
everything we do – “like putting
on a seatbelt
Result: Data for every meal
Kayleigh Lavorini
Assistant Vice President,
Principal Product Owner - Data
Strategy

19. 19 | © 2022 Alation, Inc. – All Rights Reserved.
Data Intelligence + Human Brilliance™
Data Literacy
Theresa Peachey
AVP Data Management,
Enterprise Data & Analytics,
Travelers
““You start out on the
island of despair with
siloed data … build your
data culture to get to the
island of outcomes”
Jayant Dhamne
Chief Data Officer Ecolab

20. 20 | © 2022 Alation, Inc. – All Rights Reserved.
Data Intelligence + Human Brilliance™
Distributed Data Governance
Tackle the centralization /
decentralization problem
- Mesh of Data Products
- Standardized platform
protocols
- Steps on a journey

21. 21 | © 2022 Alation, Inc. – All Rights Reserved.
Data Intelligence + Human Brilliance™
Structure for Success
“Federate to Integrate”
Anthony Accardo, Executive
Director, Platform Product
Management
Steve Pimblett
CDO, The Very Group

22. 22 | © 2022 Alation, Inc. – All Rights Reserved.
Data Intelligence + Human Brilliance™
Deliver a Modern Data Strategy
1. High priority use case – define how data will
create value
2. A data governance plan to enable data not
3. Flexible platform architecture
4. Data literacy: get data in the hands of
decision-makers
5. Promote and share - a community effort
1. EY: The CIO Imperative: Is your technology moving fast enough to realize your ambitions? - April 2022

23. 23 | © 2022 Alation, Inc. – All Rights Reserved.
Data Intelligence + Human Brilliance™
Putting the Pieces Together
While leaving infrastructure, tools, and people distributed
Data Mesh Modern Data Stack Data Fabric
Sources scattered
across hybrid cloud
Distributed
workforce
Global & inconsistent
regulations
Cambrian explosion
of tools
Massive variety of
information assets
Data Intelligence Software
at the nexus of data mesh, modern data stack, data fabric
Search | Discovery | Trust | Governance | Collaboration | Engagement

24. 24 | © 2022 Alation, Inc. – All Rights Reserved.
Data Intelligence + Human Brilliance™
Data Intelligence
• Search and Self-Service
• Data Literacy
• Data Governance
Delivers the Modern Data
Strategy

25. Data Intelligence + Human Brilliance™
Questions? Discussion?

26. What’s Next?
Visit the Alation Booth #E01
Come by for a demo!
Alation Custom Demo:
alation.com/learn-more
Take a Test Flight!
https://www.alation.com/emea-test-flight/,
Join us for revAlation 2022!
London Oct 4-5
Matt Turner
Matt.Turner@alation.com
Jim Stock
Jim.Stock@alation.com
Seb Groarke
Seb.Groarke@alation.com
Robert Lindqvist
Robert.Lindqvist@alation.com
See Data Culture in
Action
Learn More
Questions?
We’ve Got Answers!

27. 27 | © 2022 Alation, Inc. – All Rights Reserved.
Data Intelligence + Human Brilliance™
Resources
1. IDC Report: https://www.idc.com/research/viewtoc.jsp?containerId=US45633720
2. Alation Data Culture Report: https://www.alation.com/resource-center/analyst-reports/state-data-culture-
report-2021-q3
3. BARC Data Culture: https://www.alation.com/resource-center/analyst-reports/barc-2021-data-culture-
survey
4. Vattenfall Data Culture Blog: https://www.alation.com/blog/strong-data-culture-fosters-a-data-driven-
organization/
5. Texas Mutual Cloud Migration Blog: https://www.alation.com/blog/secret-to-successful-data-cloud-
migration/
6. Daimler Truck on Data Culture: https://youtu.be/xWAfTzZ65No
7. Collapsing the IT Stack, Alan Morrison
- https://www.slideshare.net/AlanMorrison/collapsing-the-it-stack-clearing-a-path-for-ai-adoption