TheTrendWatch #05

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TheTrendWatch #05

  1. 1. summer ‘07
  2. 2. Contributors damon FRANCE olivier USA
  3. 3. Old Media Like preaching hardly changes developed by few controllable authoritarian Based on a post in Information Architects, by Oliver Reichenstein
  4. 4. Socratic Dialogue New Media Like preaching Constantly changes its definition (web 1.0 2.0 3.0) developed by millions of people › not controllable engages in conversation Based on a post in Information Architects, by Oliver Reichenstein
  5. 5. MySpace: Most Pages Viewed
  6. 6. “Media companies don't control the conversation anymore, at least not to the extent that we once did. All that has changed. Options abound. Fans of small niches can now find new content they could never before. They are no longer content to be a passive audience; they insist on being participants, on creating their own material and finding others who will want to read, listen and watch.” Rupert Murdoch, Owner of News Corp (Fox + MySpace) May 2007, Forbes Magazine
  7. 7. Virginia Tech 750,000 visits on the wikipedia page in 2 days 2074 editors
  8. 8. Share of US visits, % Adult Net communities and chat Search engines F M A M J J A S O N D J F 06 | 07
  9. 9. Influence of Blogs on booking a trip (%) 60 40 59 44 20 28 motiva te d 0 helped choosi ng a s dissua pecific ded region
  10. 10. 45% of European broadband users watch television online
  11. 11. Social network web 1.0 (1995) web 2.0 (2003) web 3.0 (2008) Media Aggregator Power Technology Collective intelligence Sharing platform Open Source Web Semantic Blogs Everyone Mashup Folksonomy Online community Opinion leaders AJAX Personal website RSS Brand XML Meta Tags Institution HTML tv radio All Right reserved computer ipod Creative Commons cellphone Document e-commerce Legal smartphone Audio shop in the shop R&D access point Mobility Video Agencies long tail era Integrated document mashup User participation multi actor development Interactive document User generated content life integrated consumption Cognitive deduction User Lead Commerce Co-creation Content R&D Personalization Advertising
  12. 12. 1. Many Me
  13. 13. is French
  14. 14. his job title
  15. 15. was born here
  16. 16. was raised here
  17. 17. his Dad’s family: Mister PEYRE (the Dad) Miss PEYRE (the Mum)
  18. 18. his Mum’s family:
  19. 19. is Thomas PEYRE’s
  20. 20. Graduated here
  21. 21. lives here
  22. 22. likes to go to live shows where everyone wears neon
  23. 23. loves to take pictures when the flash bounces against
  24. 24. likes to skateboard in the abandoned streets of his industrial
  25. 25. is quite gay
  26. 26. o! ivier
  27. 27. o! ivier
  28. 28. o! ivier
  29. 29. o! ivier
  30. 30. o! ivier
  31. 31. o! ivier
  32. 32. o! ivier
  33. 33. o! ivier
  34. 34. o! ivier
  35. 35. o! ivier o! ivier o! ivier
  36. 36. 2. Many Many Me
  37. 37. 3. Talk to Me
  38. 38. Imagine watching this LIVE FROM the plane...
  39. 39. 4. Follow Me
  40. 40. ZADIG & VOLTAIRE ...some real artist showcase in trendy clubs...
  41. 41. 5. Entertain Me
  42. 42. 6. Help Me
  43. 43. New technologies will make online search more intelligent and may even lead to a “Web 3.0”
  44. 44. summer ‘07

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