Social Media is changing the way we get our messages across. Traditional top-down models are broken and everyone is looking for the Holy Grail of social communication. This presentation discusses a unique model to create new ways of relevant communication between brands and their audience.
Vienna Social Media Conf, 20 April 2009Mat Morrison
These are the slides that accompanied a presentation I gave last night at IKP’s kom.update. It was a LONG presentation, so it covers a working "Practical definition" of Social Media (by no means the only definition!), Porter Novelli’s "4 step" approach to addressing Social Media, and the Integration Triangle.
I want to thank IKP for the opportunity to come to Vienna to give this talk! Find out more at http://www.ikp.at
Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass...Matt Turner
My talk from the Publishing Business Conference about how publishers, media companies and todays leading innovators in the race to go digital are using MarkLogic to delivery their new digital products as the game changes from mass distribution to mass customization. I covered how the challenges around delivering digital products in today's media enterprises and how MarkLogic-based solutions are helping deliver the custom views and collections that are required by today's digital business. MarkLogic solutions enable:
Product managers to create digital products with assets from across an organization
Technology teams to create a platforms for digital supply chain operations
Business executives insight on internal and external asset usage
Technology executives deliver systems that can seamlessly work across the complex technology landscape of today's media companies
This talk highlights the MarkLogic approach to solving these problems and highlight publishers and media companies that are ahead of the curve in adopting a full digital product technology strategy using MarkLogic Server.
An intro to Holocene/Epocene prototype, demonstrating dozens of patented conversation modes that never appeared anywhere else online, from Facebook to chat to IM to email.
Vienna Social Media Conf, 20 April 2009Mat Morrison
These are the slides that accompanied a presentation I gave last night at IKP’s kom.update. It was a LONG presentation, so it covers a working "Practical definition" of Social Media (by no means the only definition!), Porter Novelli’s "4 step" approach to addressing Social Media, and the Integration Triangle.
I want to thank IKP for the opportunity to come to Vienna to give this talk! Find out more at http://www.ikp.at
Delivering Digital Products with MarkLogic and Moving from Mass Media to Mass...Matt Turner
My talk from the Publishing Business Conference about how publishers, media companies and todays leading innovators in the race to go digital are using MarkLogic to delivery their new digital products as the game changes from mass distribution to mass customization. I covered how the challenges around delivering digital products in today's media enterprises and how MarkLogic-based solutions are helping deliver the custom views and collections that are required by today's digital business. MarkLogic solutions enable:
Product managers to create digital products with assets from across an organization
Technology teams to create a platforms for digital supply chain operations
Business executives insight on internal and external asset usage
Technology executives deliver systems that can seamlessly work across the complex technology landscape of today's media companies
This talk highlights the MarkLogic approach to solving these problems and highlight publishers and media companies that are ahead of the curve in adopting a full digital product technology strategy using MarkLogic Server.
An intro to Holocene/Epocene prototype, demonstrating dozens of patented conversation modes that never appeared anywhere else online, from Facebook to chat to IM to email.
A look at new concepts, marketing frameworks and paradigms for social media marketing on mobile useful for brands, agencies and mobile publishers. Some award winning case studies included.
Zipipop Building Successful Social Media ServicesZipipop Freud
Zipipop Presents: Building Successful Social Media Services:
Social media strategy, communities, engagement, transparency, interaction, brand friend and marketing.
Additional credit: Slide 22 was partially inspired by a conversation with Markku Ahtisaari, in relation to Dopplr creating a public space with it's Social Atlas.
Layar Augmented Reality - the birth of a new mediumLayar
The birth of the medium of Augmented Reality has many parallels with the birth of the 'previous' mass medium: the web.
This presentation shows the different stages in the development of both media.
Presentation given by Matt Miesnieks at the eComm AR conference in San Francisco; and by Claire Boonstra at the Location Business Summit in Amsterdam.
Social Media 101 presentation delivered by Janette Toral featuring the social media basics, Internet trends for 2010, social media and networking case studies in the Philippines, social media policies to consider for the corporation, and taking care of reputation online. This was presented last July 16, 2010 at a corporate workshop on social media that took place at Lima Park Hotel, Malvar, Batangas.
KEYNOTE (ScreenMediaExpo 2011): If your digital screens’ message cannot reach more than 20 feet, who cares?
In an ever more connected world, marketers must reach their customers/audiences across multiple channels, devices and platforms.
As if this wasn’t challenging enough, the consumer no longer tolerates pushed messages or one way communications with brands. Instead, the consumer has the remote control (aka a phone) and shapes a dialogue with brands via Likes, Comments, Friends and Fans.
How can Digital Place Based-Screens better connect and foster these dialogues to deliver value to venues and consumers?
Stephen will use case studies that reveal lessons and best practices from the multiple perspectives of brands/advertisers, location owners/managers and digital out-of-home network owners.
Learning outcomes:
Stephen's keynote will provoke the critical questions for anyone in a DOOH business and suggest a path to a more connected DOOH strategy.
How to leverage location-based services to service locations (sounds obvious, but is it?)
Why a failure to understand the impact of social media could cost you your business.
In a fast moving mobile and social technology landscape, should you build or buy your solutions?
Giving an overview of why Paid Owned and Earned Media (POEM) is more relevant than ever before. Understand the what the channels are; reason for growth; and how to approach it.
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
Crossmediacafe 2012 - Future of Television PresentationBlockchain News
Cloud services will make ‘video everywhere’ a reality.
EPG and content discovery will move to the second screen.
Longtail metadata creation and curation will become a brand necessity.
Linear TV will not die - it will become social, participative and curated…
Second screen engagement will drive curated experiences and new monetisation models.
A look at new concepts, marketing frameworks and paradigms for social media marketing on mobile useful for brands, agencies and mobile publishers. Some award winning case studies included.
Zipipop Building Successful Social Media ServicesZipipop Freud
Zipipop Presents: Building Successful Social Media Services:
Social media strategy, communities, engagement, transparency, interaction, brand friend and marketing.
Additional credit: Slide 22 was partially inspired by a conversation with Markku Ahtisaari, in relation to Dopplr creating a public space with it's Social Atlas.
Layar Augmented Reality - the birth of a new mediumLayar
The birth of the medium of Augmented Reality has many parallels with the birth of the 'previous' mass medium: the web.
This presentation shows the different stages in the development of both media.
Presentation given by Matt Miesnieks at the eComm AR conference in San Francisco; and by Claire Boonstra at the Location Business Summit in Amsterdam.
Social Media 101 presentation delivered by Janette Toral featuring the social media basics, Internet trends for 2010, social media and networking case studies in the Philippines, social media policies to consider for the corporation, and taking care of reputation online. This was presented last July 16, 2010 at a corporate workshop on social media that took place at Lima Park Hotel, Malvar, Batangas.
KEYNOTE (ScreenMediaExpo 2011): If your digital screens’ message cannot reach more than 20 feet, who cares?
In an ever more connected world, marketers must reach their customers/audiences across multiple channels, devices and platforms.
As if this wasn’t challenging enough, the consumer no longer tolerates pushed messages or one way communications with brands. Instead, the consumer has the remote control (aka a phone) and shapes a dialogue with brands via Likes, Comments, Friends and Fans.
How can Digital Place Based-Screens better connect and foster these dialogues to deliver value to venues and consumers?
Stephen will use case studies that reveal lessons and best practices from the multiple perspectives of brands/advertisers, location owners/managers and digital out-of-home network owners.
Learning outcomes:
Stephen's keynote will provoke the critical questions for anyone in a DOOH business and suggest a path to a more connected DOOH strategy.
How to leverage location-based services to service locations (sounds obvious, but is it?)
Why a failure to understand the impact of social media could cost you your business.
In a fast moving mobile and social technology landscape, should you build or buy your solutions?
Giving an overview of why Paid Owned and Earned Media (POEM) is more relevant than ever before. Understand the what the channels are; reason for growth; and how to approach it.
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
Crossmediacafe 2012 - Future of Television PresentationBlockchain News
Cloud services will make ‘video everywhere’ a reality.
EPG and content discovery will move to the second screen.
Longtail metadata creation and curation will become a brand necessity.
Linear TV will not die - it will become social, participative and curated…
Second screen engagement will drive curated experiences and new monetisation models.
A presentation by Jo Caudron for VAR on April 1. Topic is the changing state of media and the impact of innovations like social and mobile media on traditional media players.
The impact of social media on online search EIQD, Brand Plenary Session AustriaJo Caudron
Google is a threat for (local) directory services and yellow pages. But is Google by itself threatened by live search and the wisdom of the crowds? This presentation was given to the EIQD at their plenary session in Brand, Austria.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
5. About Dear Media
• Dear Media is a consulting company delivering a range of services for a
world of new digital media:
• strategy development
• creation of creative (business) concepts
• RFP/RFQ preparation and guidance
• vendor selection
• setting-up and management of (internal) teams for new (social) services
• short or long-term program management
• workshops, presentations, ...
• Our mission is to help you find a new balance between the certainties of
your traditional business and the opportunities of innovation in media.
• Some of our customers: VAR, SBS Belgium, Test Aankoop, Boek.be,
Primo, Westtoer, Artexis, ...
6. About me...
• Jo Caudron, °1968, married to Florence, father of
Marilou
• Founding Partner of Dear Media
• Active in interactive since 1993 (Dear Media, ONE
Agency, theOriginals, tvAgency, xCA, The
Reference, ...)
• http://jocaudron.me
(for the personal stuff)
• http://www.linkedin.com/in/jocaudron
(for the boring stuff)
• www.twitter.com/jcaudron
(to get in my stream)
• http://www.facebook.com/jocaudron
(we might even become friends ;-)
picture: (c)
Pieter Baert
7. To get this started...
• Who is using? • Who has?
• Twitter • a Blackberry
• Facebook, Netlog, ... • an iPhone (2G, 3G, 3Gs)
• LinkedIn, Plaxo • an Android
• Email • a Nokia, Samsung, Sony
Ericsson, ...
• Google Wave
• LBS
• Augmented Reality
15. SOCIAL OBJECT
The Flower is the (potential) social
object
The mainstream media are the
smell of the flower
The bee is “spreading the word” and
has the real power
Level I: Sites, blogs, feeds, widgets
Level II: Closed networks (Facebook, Netlog, ...)
Level III: Through individuals (e-mail, Twitter, ...)
Media 2.0
16. The Flower is the (potential) social
object
The mainstream media are the
smell of the flower
The bee is “spreading the word” and
has the real power
Level I: Sites, blogs, feeds, widgets
Level II: Closed networks (Facebook, Netlog, ...)
Level III: Through individuals (e-mail, Twitter, ...)
Media 2.0
17. Social distribution
• In an environment of hyper communication
• People toss everything around
• status updates
• business stuff
• personal stuff
• ...
• Let them toss around
• your brands
• your products/content
• your advertising
• your (e-)commerce
• Use social sites, create your own, allow
syndication, ... THEY ARE THE NEW REACH
18. The soul of social objects
• Every brand, product, company, person, site, piece
of content, text, picture or video, blog(post), SMS,
Tweet, stream, ...
• has the potential to become a “social object”
• as long as it has the right elements to convince the
user to make it part of their own social dynamics in
their social networks (rate, comment, share,
embed, ...)
• this can be positive but also negative; on purpose or
not; professionally produced or user generated
• and it is difficult to predict success
19. Social Media Distribution
traditional media social media
Sender Seeder
Mobile
Print
TV Web TV
a group of often engaged
consumers of your brands/
Receiver Receiver
products who engage in
Receiver
conversations with you and
Receiver Receiver amongst themselves
Receiver
Receiver
Receiver
“harvest the potential of the cloud”
20. Social Media Distribution
traditional media social media
Sender Seeder
Traditional reach
Mobile
Print
TV Web TV
a group of often engaged
consumers of your brands/
Receiver Receiver
products who engage in
Receiver
conversations with you and
Receiver Receiver amongst themselves
Receiver
Receiver
Receiver
“harvest the potential of the cloud”
21. Social Media Distribution
traditional media social media
Sender Seeder
Traditional reach
Mobile
Print
TV Web TV
a group of often engaged
consumers of your brands/
Receiver Receiver
products who engage in Social reach
Receiver
conversations with you and
Receiver Receiver amongst themselves
Receiver
Receiver
Receiver
“harvest the potential of the cloud”
22. Social distribution
Reach x Impact x Engagement
The people you reach
via traditional media
& social media
The “social
potential” your
message has
The level of engagement that you
facilitate to let them toss around
the message (rate, comment,
share, embed, ...)
31. Maybe not.
How can we make sure that your
“influencers” are relevant for your
message?
Remember, we are no longer just talking
about the iPhone or a funky RFID product
launch.
Can you find a group of relevant influencers
for every message that you want to seed?
32. Creating a “Social Media Plan”
Be on the right side of the 50%
1
ALLOW social media in your company
More: stimulate people to use social media!
Create a social media strategy for your company.
Be smart.
33. Creating a “Social Media Plan”
Create a set of “Digital Communication Guidelines”
2 Tell your staff that it’s OK to be on social media (even during office
hours), that social media can help them do the job, communicate, ...
Help them understand the rules of social media engagement.
Help them to efficiently use ALL digital media.
Tell them what they can NOT do.
34. Creating a “Social Media Plan”
Ask for their help. Your staff are your “influencers”.
3 They know your company, market, products, communication, ...
better then any external guru.
Chances are that their social networks are likely to be relevant,
populated by people that are related to your message (friends, ex-
colleagues, ex-school buddies, partners, clients, even press)
Create an inventory of their social media activity:
• what networks are used
• how many people in the network
• how relevant is the network for the message
Ask them friendly if they want to support you by seeding stuff
36. Creating a “Social Media Plan”
Create a Seeding Campaign
4
Step 1: select the people in your company who’s seeding
assistance you are going to ask.
You know who they are, and you have a qualitative
view on how they are willing to use their own (private/
professional) social networks to seed.
Step 2: select the networks you want to use.
Step 3: create a “Social Seeding Script”. Help your staff
seed the right message at close-to-zero effort. Remember
everyone is lazy ;-)
37.
38. Creating a “Social Media Plan”
Track, measure, follow-up, respond, engage, ...
5
39. Creating a “Social Media Plan”
Set-up and Empower a “Social Media Team”
6
Senior Management: buy-in, strategy, policy, vision, objectives
External
help is fine
(call us ;-). Social Media Core Team: planning, tracking, scripting, ...
This you (Internal) Ambassadors: people who engage (on behalf of the
should company, but as individuals)
control
internally!
Have (Internal) Seeders: people who are proud of their
someone company and who don’t mind seeding the message they
tell you how
stand for.
to do it.
40. Creating a “Social Media Plan”
Don’t overdo it
7
Don’t spam your staff
Be grateful that they want to help the company in
seeding the message (of course, in return they
can play around on social media, without getting
sacked ;-)
41. Creating a “Social Media Plan”
1 Be on the right side
2 Get your guidelines
3 Trust your staff, they’re the best influencers
4 Set up a seeding campaign (and proper tools)
5 Follow up, measure, engage, ...
6 Empower the right (mainly internal) people
7 Don’t overdo it
42. Seed The
World
Digital Marketing First
October, 2009
Jo Caudron
jo@dearmedia.be