1. Alternative Publisher for my media product
 If Future PLC were unable to publish my music magazine, then the alternative publisher that I would use to help publish my
music magazine would be Bauer Media.
 Bauer Media were my alternative publisher because just like Future PLC they have lots of knowledge and experience and in
publishing magazines but unlike Future PLC they already produced a hip-hop music magazine and having a second one for
them would be pointless because their current hip-hop magazine that they publish is doing really well and they aren't in
need of a second one.
 Another reason for why I Future PLC over Bauer Media is because they knew how to aim a single market at a mixture of
target audiences. This would be helpful to me because the more people I attracted to my media product will result in more
copies of my music magazine being sold.