Future PLC would be a suitable media institution to distribute my hip-hop music magazine because they have experience publishing magazines in related genres like music and regularly target enthusiast audiences. While Future PLC mostly focuses on sports and gaming magazines currently, distributing a hip-hop magazine would expand into a new area without much direct competition. Their expertise managing similar magazines would allow them to effectively publish my hip-hop focused product.

1. 3. What kind of media institution might distribute
your media product and why?

2. Future PLC are a magazine publishing company who publish magazines that are mainly aimed at sports and gaming
enthusiasts. They also publish music magazines, but the music magazines they publish are mainly about guitars and
guitarists. This means that they don’t publish a hip-hop magazine and so therefore my magazine will be a new area for
them to focus on.
Another reason why they would be able to publish my magazine is because they have lots of experience and
knowledge with publishing other magazines that are to do with sports and gaming, so all they will have to do is apply
the same sort of tactics when publishing my magazine.
Also because my music magazine is strictly only about hip-hop music, it means that the competition in the market will
not be fairly big because there are not many other music magazines that focus on only hip-hop or a different genre of
music.
3. What kind of media institution might distribute
your media product and why?
These are some of the magazines that Future PLC publish, you can see
they focus on two main groups of people which means that their
competition isn’t against other magazine publishing companies will not
be very hard because the area they mainly focus on are gaming and
sports. There aren’t many gaming magazines around which means that
they are competition in a very small market for that magazine and also
for the sports magazines they publish, they focus on one main sport,
cycling, this also means that the competition wont be so bad because
not many sports magazines focus on one kind of sport. However, a
disadvantage that Future PLC could face is that for their sports area,
because they only focus on one area, it will mean that some customers
might not be pleased with this choice because they might demand for
a coverage of multiple sports in a magazine.