2. What type of media institution might
distribute your product and why?
The media institution that I believe might distribute my product is Bauer Media. The reason I think this is
because they already distribute magazines such as Q and KERRANG! And these are similar to my magazine. I
think that my magazine would sit comfortably between the two as far as the music in the magazines is
concerned. I think it would be better to choose a media institution that already distributes magazines similar to
mine because they will know how to attract and retain customers, seeing as they have managed to do so for
some time now. The readers of the magazines that Bauer Media distribute are mostly in the ABC 1 category, 70%
of Q readers are in the ABC 1 category and 51% of KERRANG! readers are in the ABC 1 category as you can see
from my previous market research in my portfolio.
Another reason I believe Bauer Media is the right distributer for me is down to how many magazines that they
manage to sell, as you can see from my previous research in my portfolio Bauer Media distributes a lot more
music magazines than IPC, with the newsstand copy sales being the smallest with NME at just under 14000, I
think Bauer media can sell and attract more customers to my magazine as they seem to do with Q and KERRANG!
With Q’s newsstand copy sales at just under 35000 and KERRANG! just under 30000 it seems that they are doing
something right to get people buying the magazine so much.
Overall I feel there is a place for my magazine in the Bauer Media family as they deal with music magazines
similar to mine on a larger scale than IPC Media, so I feel that I would be more comfortable with them
distributing my magazine as I feel it would make it more successful.
