Vietnamese came to enjoy the trips more often as their income get higher. This survey was made to understand the trip destination, motivation and the method of reservation. The survey was conducted to 569 respondents from 20-49 in Vietnam

1. Asia Plus Inc.
Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
Survey about Vietnamese trip experience

2. Vietnamese came to enjoy the trips more
often as their income get higher. This survey
was made to understand the trip destination,
motivation and the method of reservation.
The survey was conducted to 569
respondents from 20-49 in Vietnam
Objective

3. Trip experience in last 6 month
Yes, 70%
No, 30%
70% have had a trip in last 6 month (excluding
biz trip, return to hometown, company trip)
Q. Did you make any trip in last 6 month? (except for the biz trip, company trip and return to your hometown)

4. Trip destination (based on latest trip)
Domestic,
89%
International,
11%
89% made a trip inside of Vietnam. No more
than 11% made trips outside
Q. Where did you go?

5. Asia Plus Inc.
Vietnam domestic trip

6. Trip method and duration
78% makes the trip by themselves and 87% are within 4 days
Q. How did you make the travel? / How long was the tour?
78%
22%
Trip method
Invidividual By tour
34%
53%
11%
2%
Trip duration
1 - 2 days 3 - 4 days
5 - 6 days 7 days and more

7. 48%
27%
26%
20%
12% 12%
3%
1%
Family
(husband,
wife, children)
Friends Family
(parents)
Colleagues Brothers /
Sisters
Boyfriend /
Girlfriend
Alone Others
Family trips are the most (48% - husband/wife, 26% - parents)
Q. Who did you go with?
Who did you go with?

8. Individual trip: reasons to use
The individual trips are selected due to its planning excitement and flexibilities
Q. What are the reasons that you used the tour package?
78%
22%
Trip method
Invidividual By tour
6%
9%
10%
25%
31%
40%
42%
56%
59%
60%
As we stayed at friends'…
As tour package was…
As tour package was not…
As I am familiar with the…
As I could use my own…
Effective time schedule
Low cost
As i could go wherever I like
As I have more flexibility
Enjoy planning
Reasons to choose

9. Individual trip: transportation method
Ground transportation (car, bike, motorbike)
are the main methods
5%
24%
30%
33%
36%
By Train
By air
By motorbike
By bus
By car
Q. How did you go to the location?

10. Individual trip: place to stay and method
68% use the hotel. The reservations are made through the inner circles as well as hotel
reservation site
10%
7%
10%
16%
30%
33%
35%
Others
By accommodation sharing
site (e.g Airbnb)
By travel company
By hotel Facebook page
(direct)
By hotel website (direct)
By hotel reservation site (e.g
agoda, expedia)
Via friends / relatives
Accommodation reservation method
Q. Where did you stay?
3%
21%
25%
68%
Others
Friends / relatives house
Other personnel house
Hotel
Accommodation to use

11. Tour: reasons to use
The domestic tours were chosen due to its convenience and also effectiveness
Q. What are the reasons that you used the tour package?
78%
22%
Trip method
Invidividual By tour
9%
11%
23%
39%
42%
48%
52%
56%
66%
The agent is near my location
Friends, relatives work there
Concerns on making plan
myself
Low cost
Professional advice
Good package contents
Good support
Effective time schedule
Convenience
Reasons to choose

12. Tour - satisfaction and reason
75% are satisfied, with the reasons of good transportation and experiences of visiting the
key locations
Q. What are the reasons for that?
9%
66%
15%
3%3%
Satisfaction reason
Very satisfied Satisfied Average
Not satisfied Not satisfied
40%
48%
51%
54%
55%
55%
55%
57%
good free time
Good time management
Good guide
Good weather
Good accommodation
Good food
Able to visit key locations
Good transportation
Reasons to choose

13. Tour - dissatisfaction and reason
25% are not satisfied, with the reasons of inevitable reasons (weather) and poor
accommodations and food
9%
66%
15%
3%3%
Satisfaction reason
Very satisfied Satisfied Average
Not satisfied Not satisfied
8%
13%
13%
17%
17%
17%
21%
25%
29%
38%
Delay in schedule
Too busy schedule
Too much free time
Guide was bad
Bad transportation
Unable to visit some…
Bad accommodation
Poor food
Unable to visit some key…
Bad weather
Reasons to choose
Q. What are the reasons for that?

14. Asia Plus Inc.
International trip

15. Trip method and duration
50% makes the trip by themselves and 53% makes a trip more than 4 days
Q. How did you make the travel? / How long was the tour?
50%50%
Trip method
Invidividual By tour
4%
43%
35%
18%
Trip duration
1 - 2 days 3 - 4 days
5 - 6 days 7 days and more

16. 33%
28% 28%
20%
17%
15%
7%
0%
Colleagues Friends Family
(husband,
wife, children)
Boyfriend /
Girlfriend
Brothers /
Sisters
Family
(parents)
Alone Others
Colleagues / friends are more than families
Q. Who did you go with?
Who did you go with?

17. Individual trip : reasons to use
Individual trips are chosen de to its flexibility and the excitement to plan the trip
themselves
Q. What are the reasons that you used the tour package?
18%
18%
32%
32%
36%
50%
55%
59%
As tour package was not
attractive
As tour package was
expensive
Low cost
Effective time schedule
As I am familiar with the
location
As i could go wherever I like
Enjoy planning
As I have more flexibility
Reasons to choose
50%50%
Trip method
Invidividual By tour

18. Tour trip: reasons to use
The tour is favored due to the better support and advice
Q. What are the reasons that you used the tour package?
5%
10%
43%
48%
48%
52%
57%
62%
67%
Others
The agent is near my location
Concerns on making plan
myself
Good package contents
Effective time schedule
Low cost
Convenience
Good support
Professional advice
Reasons to choose
50%50%
Trip method
Invidividual By tour

19. Tour - satisfaction and reason
83% are satisfied, with the reasons of good guide and environment
Q. What are the reasons for that?
17%
58%
17%
4%4%
Satisfaction level
Very satisfied Satisfied Average
Not satisfied Not satisfied
32%
53%
58%
58%
68%
68%
68%
74%
good free time
Good food
Able to visit key locations
Good time management
Good accommodation
Good transportation
Good weather
Good guide
Reasons to choose

20. Asia Plus Inc.
Site used for accommodation reservation (individual trip)

21. Popular site for accommodation booking
No.1: Agoda No.2: Trivago No.3: Booking.com
No.4: Traveloka No.5: Mytour.vn No.6: Vntrip.com
Q. Please share us the name of website you used for accommodation reservation

22. Summary
• 70% have had a trip in last 6 month (excluding biz trip,
return to hometown, company trip)
• 89% made a trip inside of Vietnam. No more than
11% made trips outside
• Domestic trips are made via individually while the tour
trips are made for international trips more often
• Domestic trips are made with families, while
international trips are with friends more
• Agoda, Trivago, Booking.com are the popular
accommodation reservation site

23. Respondent profile (N=569)
Gender
Male, 50%Female, 50%
Age City
20-29, 55%30-39, 35%
40-49, 10%
HCM, 37%
Hanoi, 33%
Others, 30%

24. Q&Me – About Online Market Research Services

25. Enhanced Service 3: Business survey
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using online technology
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for better quality assurance

26. Our Solution
Survey is conducted via mobile phone and the data is processed real-time
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pricing

27. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 330,000 members as of Mar, 2018
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

28. Process for the quality assurance
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.

29. Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
Evaluation for our quality assurance

30. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3,
HCM City, Vietnam
Tel. +84 839 100 043