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[Survey] Vietnamese health consciousness and fitness demand

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The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.

The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017

Published in: Marketing
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[Survey] Vietnamese health consciousness and fitness demand

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Vietnamese health consciousness and fitness demand Asia Plus Inc.
  2. 2. Objective The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation. The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
  3. 3. Health conditions 9% 20% 32% 37% 47% 38% 12% 5% Female Male Very good Good Normal Not good Bad 57% of male and 41% of female considers themselves as health conscious Q. How good do you evaluate your current health?
  4. 4. Activities to maintain the health 54% of the respondents exercises for the health maintenance Q. Which actions below do you take in order to maintain/improve your health condition? 64% 61% 60% 58% 54% 51% 30% 24% Refrain from smoking Drink enough water Sleep well Refrain from drinking alcohols Exercise Follow a healthy diet Go for periodical health checks Taking health supplementary products
  5. 5. Activities to maintain the health 54% of the respondents exercises for the health maintenance Q. Which actions below do you take in order to maintain/improve your health condition? 64% 61% 60% 58% 54% 51% 30% 24% Refrain from smoking Drink enough water Sleep well Refrain from drinking alcohols Exercise Follow a healthy diet Go for periodical health checks Taking health supplementary products
  6. 6. Exercises to do Walking / running are the most common. Football is most popular ball game Q. In the past 3 months, have you taken part in any of the leisure activities below? 58% 40% 38% 27% 22% 22% 16% 13% 8% 7% 4% 4% 3% Walking Running Work out Play Football Cycling Play Badminton Yoga Swimming None of the above Play Basketball Table tennis Play Tennis Others
  7. 7. Health consciousness 21% 28% 51% 52% 28% 20% Female Male I go to gym currently I do not but am interested in going No and I am not interested 80% of male and 73% of female go / or have interests in going to the gym Q. Do you go to sport gym?
  8. 8. Health consciousness Male are more for gaining muscles, while females are for weight loss Q. What are the reasons that you go or are interested in going to the gym 44% 57% 38% 17% 18% 28% 3% 39% 30% 81% 16% 15% 31% 2% Stress relieve Losing weight Getting more muscles Meet with new friends As part of new hobby Win more stamina Others Male Female
  9. 9. Interests in gym Work out is popular for male. Female has higher interests in yoga/pirates Q. What are the things that you do or are interested in doing at the gym 62% 16% 54% 33% 34% 34% 16% 26% 7% 63% 60% 13% 32% 32% 14% 18% 5% 21% Running machine Work out / training machine Yoga/pirates Stretch relaxation Personal fitness Sauna/SPA Swimming dance / aerobics boxing/martial arts Male Female
  10. 10. Decision factors of sport gym Location and pricing are the two most important factors Q. What are the important reasons in choosing a sport gym? 71% 68% 55% 47% 40% 33% 29% 29% 24% 23% 21% 15% 14% 32% 19% 16% 6% 5% 2% 5% 4% 7% 1% 2% 1% 1% Important Most important
  11. 11. Spending in sport gym Intenders have less budget expectation than the real users Q. n average how much is your monthly spending on sport gym subscription fee? / How much are you willing to pay for your monthly gym subscription fee? 5% 6% 20% 28% 29% 31% 20% 15% 13% 14% 13% 7% Users Intenders Under 100.000 VND From 100.001 to 200.000 VND From 200.001 to 300.000 VND From 300.001 to 400.000 VND From 400.001 to 500.000 VND From 500.001 and above
  12. 12. AUDIENCE PROFILE
  13. 13. Respondent profile (N=868) Gender Male, 53% Female, 47% 18-24, 42% 25-29, 28% 30-39, 31% Age HCM, 49%HN, 51% City Household income 8% 15% 20% 24% 33% Under 4,000,000 VND 4,000,000 - 9,000,000 VND 9,000,001 - 14,000,000 VND 14,000,001 - 20,000,000 VND Above 20,000,000 VND
  14. 14. Q&Me – About Online Market Research Services
  15. 15. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  16. 16. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Nov, 2017 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  17. 17. Process for the quality assurance Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  18. 18. Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI Evaluation for our quality assurance
  19. 19. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043

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