SlideShare a Scribd company logo
1 of 19
Download to read offline
Q&Me is online market research provided by Asia Plus Inc.
Vietnamese health consciousness and fitness demand
Asia Plus Inc.
Objective
The demand of exercise and fitness are getting
higher while the economy grows in Vietnam.
This survey was made with an intention to
understand Vietnamese health consciousness
and fitness motivation.
The survey was conducted to about 868 male &
female among 18-39 years old in HCM & Hanoi
in Dec 2017
Health conditions
9%
20%
32%
37%
47%
38%
12%
5%
Female
Male
Very good Good Normal Not good Bad
57% of male and 41% of female considers themselves as health conscious
Q. How good do you evaluate your current health?
Activities to maintain the health
54% of the respondents exercises for the health maintenance
Q. Which actions below do you take in order to maintain/improve your health condition?
64%
61%
60%
58%
54%
51%
30%
24%
Refrain from smoking
Drink enough water
Sleep well
Refrain from drinking alcohols
Exercise
Follow a healthy diet
Go for periodical health checks
Taking health supplementary products
Activities to maintain the health
54% of the respondents exercises for the health maintenance
Q. Which actions below do you take in order to maintain/improve your health condition?
64%
61%
60%
58%
54%
51%
30%
24%
Refrain from smoking
Drink enough water
Sleep well
Refrain from drinking alcohols
Exercise
Follow a healthy diet
Go for periodical health checks
Taking health supplementary products
Exercises to do
Walking / running are the most common. Football is most popular ball game
Q. In the past 3 months, have you taken part in any of the leisure activities below?
58%
40%
38%
27%
22%
22%
16%
13%
8%
7%
4%
4%
3%
Walking
Running
Work out
Play Football
Cycling
Play Badminton
Yoga
Swimming
None of the above
Play Basketball
Table tennis
Play Tennis
Others
Health consciousness
21%
28%
51%
52%
28%
20%
Female
Male
I go to gym currently I do not but am interested in going No and I am not interested
80% of male and 73% of female go / or have interests in going to the gym
Q. Do you go to sport gym?
Health consciousness
Male are more for gaining muscles, while females are for weight loss
Q. What are the reasons that you go or are interested in going to the gym
44%
57%
38%
17%
18%
28%
3%
39%
30%
81%
16%
15%
31%
2%
Stress relieve
Losing weight
Getting more muscles
Meet with new friends
As part of new hobby
Win more stamina
Others
Male
Female
Interests in gym
Work out is popular for male. Female has higher interests in yoga/pirates
Q. What are the things that you do or are interested in doing at the gym
62%
16%
54%
33%
34%
34%
16%
26%
7%
63%
60%
13%
32%
32%
14%
18%
5%
21%
Running machine
Work out / training machine
Yoga/pirates
Stretch relaxation
Personal fitness
Sauna/SPA
Swimming
dance / aerobics
boxing/martial arts
Male
Female
Decision factors of sport gym
Location and pricing are the two most important factors
Q. What are the important reasons in choosing a sport gym?
71% 68%
55%
47%
40%
33%
29% 29%
24% 23% 21%
15% 14%
32%
19% 16%
6% 5% 2% 5% 4% 7%
1% 2% 1% 1%
Important
Most important
Spending in sport gym
Intenders have less budget expectation than the real users
Q. n average how much is your monthly spending on sport gym subscription fee? / How much are you willing to pay
for your monthly gym subscription fee?
5%
6%
20%
28%
29%
31%
20%
15%
13%
14%
13%
7%
Users
Intenders
Under 100.000 VND From 100.001 to 200.000 VND From 200.001 to 300.000 VND
From 300.001 to 400.000 VND From 400.001 to 500.000 VND From 500.001 and above
AUDIENCE PROFILE
Respondent profile (N=868)
Gender
Male, 53%
Female, 47%
18-24, 42%
25-29, 28%
30-39, 31%
Age
HCM, 49%HN, 51%
City
Household income
8%
15%
20%
24%
33%
Under 4,000,000 VND
4,000,000 - 9,000,000 VND
9,000,001 - 14,000,000 VND
14,000,001 - 20,000,000 VND
Above 20,000,000 VND
Q&Me – About Online Market Research Services
Our Solution
Survey is conducted via mobile phone and the data is processed real-time
Affordable Quick High quality
Takes 24 - 48 hours for
most surveys, proving
real-time analysis
Superb real-time
analysis for flexible and
accurate data collection
1/3 of the competitor
pricing
Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 300,000 members as of Nov, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
Process for the quality assurance
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
Evaluation for our quality assurance
Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043

More Related Content

What's hot

What do Vietnamese eat at eat-in of convenience stores?
What do Vietnamese eat at eat-in of convenience stores?What do Vietnamese eat at eat-in of convenience stores?
What do Vietnamese eat at eat-in of convenience stores?Q&Me Vietnam Market Research
 
Motorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationMotorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationQ&Me Vietnam Market Research
 
Vietnam consumer trends in Vietnam and Asia
Vietnam consumer trends in Vietnam and AsiaVietnam consumer trends in Vietnam and Asia
Vietnam consumer trends in Vietnam and AsiaThien Huong Nguyen
 
Gen Z-in-the-out-of-home-market-in-vietnam
Gen Z-in-the-out-of-home-market-in-vietnamGen Z-in-the-out-of-home-market-in-vietnam
Gen Z-in-the-out-of-home-market-in-vietnamThien Huong Nguyen
 
How Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamHow Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamQ&Me Vietnam Market Research
 
Survey about Vietnam Domestic fashion brand popularity
Survey about Vietnam Domestic fashion brand popularitySurvey about Vietnam Domestic fashion brand popularity
Survey about Vietnam Domestic fashion brand popularityQ&Me Vietnam Market Research
 
Vietnamese media consumption differences in south and north
Vietnamese media consumption differences in south and northVietnamese media consumption differences in south and north
Vietnamese media consumption differences in south and northQ&Me Vietnam Market Research
 
[Survey] Milk with sugar? - Vietnam milk drink behavior
[Survey] Milk with sugar? - Vietnam milk drink behavior[Survey] Milk with sugar? - Vietnam milk drink behavior
[Survey] Milk with sugar? - Vietnam milk drink behaviorQ&Me Vietnam Market Research
 

What's hot (20)

What do Vietnamese eat at eat-in of convenience stores?
What do Vietnamese eat at eat-in of convenience stores?What do Vietnamese eat at eat-in of convenience stores?
What do Vietnamese eat at eat-in of convenience stores?
 
Vietnamese consciousness about health and food
Vietnamese consciousness about health and foodVietnamese consciousness about health and food
Vietnamese consciousness about health and food
 
Survey about Vietnamese exercise behaviour
Survey about Vietnamese exercise behaviourSurvey about Vietnamese exercise behaviour
Survey about Vietnamese exercise behaviour
 
Vietnamese overseas destination and motivations
Vietnamese overseas destination and motivationsVietnamese overseas destination and motivations
Vietnamese overseas destination and motivations
 
Vietnamese expectation for tet 2022
Vietnamese expectation for tet 2022Vietnamese expectation for tet 2022
Vietnamese expectation for tet 2022
 
Motorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationMotorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivation
 
[Survey] Instant noodle store share in Vietnam
[Survey] Instant noodle store share in Vietnam[Survey] Instant noodle store share in Vietnam
[Survey] Instant noodle store share in Vietnam
 
Vietnam consumer trends in Vietnam and Asia
Vietnam consumer trends in Vietnam and AsiaVietnam consumer trends in Vietnam and Asia
Vietnam consumer trends in Vietnam and Asia
 
Vietnam media popularity & trustability
Vietnam media popularity & trustabilityVietnam media popularity & trustability
Vietnam media popularity & trustability
 
Milk drinking behaviors in vietnam
Milk drinking behaviors in vietnamMilk drinking behaviors in vietnam
Milk drinking behaviors in vietnam
 
[Vietnam survey] Vietnamese education for kids
[Vietnam survey] Vietnamese education for kids[Vietnam survey] Vietnamese education for kids
[Vietnam survey] Vietnamese education for kids
 
Eating behaviors of vietnamese singles
Eating behaviors of vietnamese singlesEating behaviors of vietnamese singles
Eating behaviors of vietnamese singles
 
Gen Z-in-the-out-of-home-market-in-vietnam
Gen Z-in-the-out-of-home-market-in-vietnamGen Z-in-the-out-of-home-market-in-vietnam
Gen Z-in-the-out-of-home-market-in-vietnam
 
How Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamHow Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in Vietnam
 
Survey about Vietnam Domestic fashion brand popularity
Survey about Vietnam Domestic fashion brand popularitySurvey about Vietnam Domestic fashion brand popularity
Survey about Vietnam Domestic fashion brand popularity
 
Vietnamese favorite celebrities
Vietnamese favorite celebritiesVietnamese favorite celebrities
Vietnamese favorite celebrities
 
Vietnam social media popularity & characteristics
Vietnam social media popularity & characteristicsVietnam social media popularity & characteristics
Vietnam social media popularity & characteristics
 
Beer brand image analysis in Vietnam
Beer brand image analysis in VietnamBeer brand image analysis in Vietnam
Beer brand image analysis in Vietnam
 
Vietnamese media consumption differences in south and north
Vietnamese media consumption differences in south and northVietnamese media consumption differences in south and north
Vietnamese media consumption differences in south and north
 
[Survey] Milk with sugar? - Vietnam milk drink behavior
[Survey] Milk with sugar? - Vietnam milk drink behavior[Survey] Milk with sugar? - Vietnam milk drink behavior
[Survey] Milk with sugar? - Vietnam milk drink behavior
 

Similar to Vietnamese Health Survey Reveals Fitness Trends

Healthcare Landscape in Thailand
Healthcare Landscape in ThailandHealthcare Landscape in Thailand
Healthcare Landscape in ThailandDI Marketing
 
Healthcare Landscape in Vietnam
Healthcare Landscape in VietnamHealthcare Landscape in Vietnam
Healthcare Landscape in VietnamDI Marketing
 
Health club media Research & Insights
Health club media Research & InsightsHealth club media Research & Insights
Health club media Research & InsightsLiam Keynes
 
Marketing for Fit Chain
Marketing for Fit ChainMarketing for Fit Chain
Marketing for Fit ChainFit Chain
 
Mn Presentation
Mn PresentationMn Presentation
Mn Presentationirishsiao
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviourUdit Jain
 
Physical Activity and Wellness at Mount Allison
Physical Activity and Wellness at Mount AllisonPhysical Activity and Wellness at Mount Allison
Physical Activity and Wellness at Mount AllisonMatthew Kesthely
 
Fitness app case study Amit katyayan
Fitness app case study   Amit katyayanFitness app case study   Amit katyayan
Fitness app case study Amit katyayanAmit Katyayan
 
Developments required to improve our gymnasium based on the customer opinion ...
Developments required to improve our gymnasium based on the customer opinion ...Developments required to improve our gymnasium based on the customer opinion ...
Developments required to improve our gymnasium based on the customer opinion ...Royal Ceramics Lanka PLC
 
AJ's Fitness Center
AJ's Fitness CenterAJ's Fitness Center
AJ's Fitness Centerguest3cd4c48
 
Knowledge and Awareness of Blood Donors
Knowledge and Awareness of Blood DonorsKnowledge and Awareness of Blood Donors
Knowledge and Awareness of Blood DonorsArjuna Samaranayaka
 

Similar to Vietnamese Health Survey Reveals Fitness Trends (20)

Food delivery service usage in vietnam
Food delivery service usage in vietnamFood delivery service usage in vietnam
Food delivery service usage in vietnam
 
Work difference between male&female in Vietnam
Work difference between male&female in VietnamWork difference between male&female in Vietnam
Work difference between male&female in Vietnam
 
Gym Survey Results
Gym Survey ResultsGym Survey Results
Gym Survey Results
 
Healthcare Landscape in Thailand
Healthcare Landscape in ThailandHealthcare Landscape in Thailand
Healthcare Landscape in Thailand
 
Healthcare Landscape in Vietnam
Healthcare Landscape in VietnamHealthcare Landscape in Vietnam
Healthcare Landscape in Vietnam
 
Health club media Research & Insights
Health club media Research & InsightsHealth club media Research & Insights
Health club media Research & Insights
 
Marketing for Fit Chain
Marketing for Fit ChainMarketing for Fit Chain
Marketing for Fit Chain
 
Vietnamese opinion about Aodai culture
Vietnamese opinion about Aodai cultureVietnamese opinion about Aodai culture
Vietnamese opinion about Aodai culture
 
Mn Presentation
Mn PresentationMn Presentation
Mn Presentation
 
Coupon usage in Vietnam
Coupon usage in VietnamCoupon usage in Vietnam
Coupon usage in Vietnam
 
Vietnam fast food chains
Vietnam fast food chainsVietnam fast food chains
Vietnam fast food chains
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Physical Activity and Wellness at Mount Allison
Physical Activity and Wellness at Mount AllisonPhysical Activity and Wellness at Mount Allison
Physical Activity and Wellness at Mount Allison
 
Fitness app case study Amit katyayan
Fitness app case study   Amit katyayanFitness app case study   Amit katyayan
Fitness app case study Amit katyayan
 
Developments required to improve our gymnasium based on the customer opinion ...
Developments required to improve our gymnasium based on the customer opinion ...Developments required to improve our gymnasium based on the customer opinion ...
Developments required to improve our gymnasium based on the customer opinion ...
 
AJ's Fitness Center
AJ's Fitness CenterAJ's Fitness Center
AJ's Fitness Center
 
Knowledge and Awareness of Blood Donors
Knowledge and Awareness of Blood DonorsKnowledge and Awareness of Blood Donors
Knowledge and Awareness of Blood Donors
 
Fast food popularity in Vietnam (2020)
Fast food popularity in Vietnam (2020)Fast food popularity in Vietnam (2020)
Fast food popularity in Vietnam (2020)
 
Food delivery demand after covid 19
Food delivery demand after covid 19Food delivery demand after covid 19
Food delivery demand after covid 19
 
Corona virus impact in Vietnam
Corona virus impact in VietnamCorona virus impact in Vietnam
Corona virus impact in Vietnam
 

More from Q&Me Vietnam Market Research

Ridehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamRidehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamQ&Me Vietnam Market Research
 
Gt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnamGt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnamQ&Me Vietnam Market Research
 

More from Q&Me Vietnam Market Research (20)

How well DX is penetrated in Vietnam
How well DX is penetrated in VietnamHow well DX is penetrated in Vietnam
How well DX is penetrated in Vietnam
 
Vietnam market trend (2021 Jan_Dec).pdf
Vietnam market trend (2021 Jan_Dec).pdfVietnam market trend (2021 Jan_Dec).pdf
Vietnam market trend (2021 Jan_Dec).pdf
 
Vietnam social media characteristics.pdf
Vietnam social media characteristics.pdfVietnam social media characteristics.pdf
Vietnam social media characteristics.pdf
 
Electric car perception in Vietnam.pdf
Electric car perception in Vietnam.pdfElectric car perception in Vietnam.pdf
Electric car perception in Vietnam.pdf
 
Food delivery trend_2022.pdf
Food delivery trend_2022.pdfFood delivery trend_2022.pdf
Food delivery trend_2022.pdf
 
Social media usage change during covid
Social media usage change during covidSocial media usage change during covid
Social media usage change during covid
 
Vietnam macro market trend (up to Aug 2021)
Vietnam macro market trend (up to Aug 2021)Vietnam macro market trend (up to Aug 2021)
Vietnam macro market trend (up to Aug 2021)
 
Survey about Vietnamese remote work preference
Survey about Vietnamese remote work preferenceSurvey about Vietnamese remote work preference
Survey about Vietnamese remote work preference
 
Vietnam language learning behaviors
Vietnam language learning behaviorsVietnam language learning behaviors
Vietnam language learning behaviors
 
Vietnam market trend (2021 Q1)
Vietnam market trend (2021 Q1)Vietnam market trend (2021 Q1)
Vietnam market trend (2021 Q1)
 
Vietnam Online Travel Behaviors
Vietnam Online Travel BehaviorsVietnam Online Travel Behaviors
Vietnam Online Travel Behaviors
 
Ridehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamRidehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in Vietnam
 
Corporate image among Vietnamese
Corporate image among VietnameseCorporate image among Vietnamese
Corporate image among Vietnamese
 
Actions that vietnamese dislike
Actions that vietnamese dislikeActions that vietnamese dislike
Actions that vietnamese dislike
 
Survey about Vietnamese music listening behavior
Survey about Vietnamese music listening behaviorSurvey about Vietnamese music listening behavior
Survey about Vietnamese music listening behavior
 
How VIetnamese go back to their hometown
How VIetnamese go back to their hometownHow VIetnamese go back to their hometown
How VIetnamese go back to their hometown
 
Vietnam Retail Store Statistic 2021
Vietnam Retail Store Statistic 2021Vietnam Retail Store Statistic 2021
Vietnam Retail Store Statistic 2021
 
Vietnam market trend 2020 (Jan - Dec 2020)
Vietnam market trend 2020 (Jan - Dec 2020)Vietnam market trend 2020 (Jan - Dec 2020)
Vietnam market trend 2020 (Jan - Dec 2020)
 
Gt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnamGt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnam
 
Vietnamese concerns on the environment issues
Vietnamese concerns on the environment issuesVietnamese concerns on the environment issues
Vietnamese concerns on the environment issues
 

Recently uploaded

Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfFinance Advertising Network
 

Recently uploaded (20)

Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdf
 

Vietnamese Health Survey Reveals Fitness Trends

  • 1. Q&Me is online market research provided by Asia Plus Inc. Vietnamese health consciousness and fitness demand Asia Plus Inc.
  • 2. Objective The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation. The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
  • 3. Health conditions 9% 20% 32% 37% 47% 38% 12% 5% Female Male Very good Good Normal Not good Bad 57% of male and 41% of female considers themselves as health conscious Q. How good do you evaluate your current health?
  • 4. Activities to maintain the health 54% of the respondents exercises for the health maintenance Q. Which actions below do you take in order to maintain/improve your health condition? 64% 61% 60% 58% 54% 51% 30% 24% Refrain from smoking Drink enough water Sleep well Refrain from drinking alcohols Exercise Follow a healthy diet Go for periodical health checks Taking health supplementary products
  • 5. Activities to maintain the health 54% of the respondents exercises for the health maintenance Q. Which actions below do you take in order to maintain/improve your health condition? 64% 61% 60% 58% 54% 51% 30% 24% Refrain from smoking Drink enough water Sleep well Refrain from drinking alcohols Exercise Follow a healthy diet Go for periodical health checks Taking health supplementary products
  • 6. Exercises to do Walking / running are the most common. Football is most popular ball game Q. In the past 3 months, have you taken part in any of the leisure activities below? 58% 40% 38% 27% 22% 22% 16% 13% 8% 7% 4% 4% 3% Walking Running Work out Play Football Cycling Play Badminton Yoga Swimming None of the above Play Basketball Table tennis Play Tennis Others
  • 7. Health consciousness 21% 28% 51% 52% 28% 20% Female Male I go to gym currently I do not but am interested in going No and I am not interested 80% of male and 73% of female go / or have interests in going to the gym Q. Do you go to sport gym?
  • 8. Health consciousness Male are more for gaining muscles, while females are for weight loss Q. What are the reasons that you go or are interested in going to the gym 44% 57% 38% 17% 18% 28% 3% 39% 30% 81% 16% 15% 31% 2% Stress relieve Losing weight Getting more muscles Meet with new friends As part of new hobby Win more stamina Others Male Female
  • 9. Interests in gym Work out is popular for male. Female has higher interests in yoga/pirates Q. What are the things that you do or are interested in doing at the gym 62% 16% 54% 33% 34% 34% 16% 26% 7% 63% 60% 13% 32% 32% 14% 18% 5% 21% Running machine Work out / training machine Yoga/pirates Stretch relaxation Personal fitness Sauna/SPA Swimming dance / aerobics boxing/martial arts Male Female
  • 10. Decision factors of sport gym Location and pricing are the two most important factors Q. What are the important reasons in choosing a sport gym? 71% 68% 55% 47% 40% 33% 29% 29% 24% 23% 21% 15% 14% 32% 19% 16% 6% 5% 2% 5% 4% 7% 1% 2% 1% 1% Important Most important
  • 11. Spending in sport gym Intenders have less budget expectation than the real users Q. n average how much is your monthly spending on sport gym subscription fee? / How much are you willing to pay for your monthly gym subscription fee? 5% 6% 20% 28% 29% 31% 20% 15% 13% 14% 13% 7% Users Intenders Under 100.000 VND From 100.001 to 200.000 VND From 200.001 to 300.000 VND From 300.001 to 400.000 VND From 400.001 to 500.000 VND From 500.001 and above
  • 13. Respondent profile (N=868) Gender Male, 53% Female, 47% 18-24, 42% 25-29, 28% 30-39, 31% Age HCM, 49%HN, 51% City Household income 8% 15% 20% 24% 33% Under 4,000,000 VND 4,000,000 - 9,000,000 VND 9,000,001 - 14,000,000 VND 14,000,001 - 20,000,000 VND Above 20,000,000 VND
  • 14. Q&Me – About Online Market Research Services
  • 15. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  • 16. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Nov, 2017 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  • 17. Process for the quality assurance Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  • 18. Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI Evaluation for our quality assurance
  • 19. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043