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Survey about Hanoi & HCM city image

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There are many differences between HCM and Hanoi. How do they perceive the images of each city? This survey was made in order to understand the perception and preference of HCM and Hanoi by each residents

The survey was conducted to over 600 people in Hanoi and HCM to understand their perspectives about their city and the other.

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Survey about Hanoi & HCM city image

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Survey about Hanoi & HCM city image Asia Plus Inc.
  2. 2. Objective There are many differences between HCM and Hanoi. How do they perceive the images of each city? This survey was made in order to understand the perception and preference of HCM and Hanoi by each residents The survey was conducted to over 600 people in Hanoi and HCM to understand their perspectives about their city and the other.
  3. 3. How much the residents like their city The ratio of recommendation is less than those who like the city Q. How much do you like HCM / Hanoi? 24% 32% 40% 25% 31% 34% 35% 32% 24% 14% 4%1%1% I recommend others to live here I am proud of living hereI like this city Strongly agree Agree Average Disagree Strongly disagree HCM residence 10% 22% 29% 29% 38% 40% 41% 35% 28% 16% 4%3%0% I recommend others to live here I am proud of living hereI like this city Strongly agree Agree Average Disagree Strongly disagree Hanoi residence
  4. 4. How much the residents like their city (2) Youth has more negative feeling about their cities Q. How much do you like HCM / Hanoi? (Ratio of strongly agree + agree) 49% 63% 74% 44% 56% 69% 54% 70% 79% I recommend others to live here I am proud of living hereI like this city Total 18-24 25-39 HCM residence 39% 60% 69% 35% 51% 62% 43% 68% 75% I recommend others to live here I am proud of living hereI like this city Total 18-24 25-39 HCM residence
  5. 5. Things that they do not like about their cities Traffic jam, pollution and high pricing are the 3 biggest concerns. Hanoi residence are concerned about hir pricing more Q. What are the things that you do not like about HCM / Hanoi ? 95% 71% 42% 41% 39% 29% 15% 14% 93% 72% 55% 42% 21% 12% 13% 14% Traffic Jam Polutions High pricing Food safety Bad people Safety Weather Others HCM residence Hanoi residence
  6. 6. 10% 39% 50% Visit experiences Yes, I have lived there before Yes, I have visited there before No Impression of HCM by Hanoi residents (visitors) 49% Hanoi residence have visited HCM. 77% like the city Q. Have you been to HCM before? / How do you like HCM / What do you like about HCM? 28% 26% 32% 26% 30% 49% 52% 45% 46% 51% 23% 22% 23% 28% 19% Total Male Female 18-24 25-39 Like it very much Like it Average Do not like it Do not like it very much HCM impression Why likes? 39% 36% 12% 9% 8% Dynamic Friendly human The weather Beautiful landscapes Affordable
  7. 7. 8% 35% 57% Visit experiences Yes, I have lived there before Yes, I have visited there before No Impression of Hanoi by HCM residents (visitors) Q. Have you been to Hanoi before? / How do you like Hanoi / What do you like/do not like about Hanoi? 18% 17% 20% 29% 13% 45% 50% 38% 42% 46% 22% 18% 26% 17% 24% 14% 12% 15% 12% 15% 2% 2% 2% 3% Total Male Female 18-24 25-39 Like it very much Like it Average Do not like it Do not like it very much HCM evaluation Reasons for not liking Reasons for liking 35% 28% 19% 18% 17% Beautiful landscapes The weather Friendly people Traditional Food 77% 32% 23% 23% 14% Unfriendly people High pricing Traffic Crowded Weather 43% HCM residence have visited Hanoi. 86% like the city
  8. 8. Images about HCM Modern Advanced Busy Exciting Trendy Friendly Dangerous Chaotic Dirty Organized Others Total 76% 55% 32% 27% 24% 23% 11% 10% 6% 5% 11% HCM residence 72% 54% 40% 20% 27% 21% 13% 14% 10% 3% 11% Hanoi residence 81% 57% 24% 34% 20% 26% 9% 5% 2% 8% 9% Modern, advanced, busy are the keywords of HCM. HCM residence feel the city is busy while Hanoi take it as exciting. Q. What are your images of HCM? (Max 3) / When you think about HCM, what comes up on your mind?
  9. 9. Images about Hanoi Tradition al Advance d Modern Busy Exciting Friendly Quiet Trendy Chaotic Unfriendl y Organize d Dirty Dangero us Boring Safe Others Total 58% 29% 27% 21% 20% 15% 14% 13% 13% 12% 11% 10% 8% 7% 6% 9% HCM residence 65% 25% 20% 14% 21% 14% 20% 10% 11% 18% 14% 6% 9% 9% 5% 12% Hanoi residence 49% 34% 35% 30% 19% 16% 7% 16% 16% 5% 9% 16% 7% 4% 7% 5% Traditional, modern, advanced, busy are the keywords of Hanoi. Big gap as to the evaluation in modern and busy Q. What are your images of Hanoi? (Max 3) / When you think about Hanoi, what comes up on your mind?
  10. 10. More entertain ment Center of trend Center of business Better for shopping More internatio nality Friendly people Nice people Nice weather Nice food Center of education Center of politics Neither of them 2%2%1%3%3%8%10%5%3%3%1% Hanoi 9%13%15%14%30%26%28%35%47%64%90% HCM 89%85%84%83%67%66%63%60%49%33%9% HCM / Hanoi comparison Hanoi is considered as the center of politics & education while HCM is considered more applicable at all other aspects. Q. Which city is more applicable for the following keywords?
  11. 11. Evaluation gap Both agrees HCM is better Both agrees Hanoi is better Both has difference opinions Business Saigoneses for HCM - 92% Hanoians for HCM - 75% Trend center Saigoneses for HCM - 92% Hanoians for HCM - 77% Entertainment Saigoneses for HCM - 91% Hanoians for HCM - 87% Politics Saigoneses for Hanoi - 85% Hanoians for Hanoi- 96% Education Saigoneses for HCM - 52% Hanoians for Hanoi- 87% Food Saigoneses for HCM - 71% Hanoians for Hanoi- 72%
  12. 12. Which city would you like to live in 63% 82% 42% 77% 87% 43% 40% 57% 71% 27% 7% 48% 8% 6% 46% 50% 29% 24% 11% 11% 10% 15% 6% 11% 9% 15% 6% Total - HCM Hanoi -- HCM youth HCM elderly Hanoi youth Hanoi elderly --- Low Income High income HCM Hanoi Others Hanoi residence have less ratio of staying in Hanoi Q. If you have the freedom of choice, which would you prefer to live in? (youth = 18-24,elderly=25-39, low income = below 14M HHI, high income = above 14M HHI)
  13. 13. AUDIENCE PROFILE
  14. 14. Respondent profile (N=645) Gender Male, 49%Female, 51% 18-24, 49%25-39, 51% Age HCM, 53% Hanoi, 47% City Household income 15% 22% 19% 20% 25% Under 4,000,000 VND 4,000,000 - 9,000,000 VND 9,000,001 - 14,000,000 VND 14,000,001 - 20,000,000 VND Above 20,000,000 VND
  15. 15. Q&Me – About Online Market Research Services
  16. 16. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  17. 17. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Nov, 2017 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  18. 18. Process for the quality assurance Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  19. 19. Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI Evaluation for our quality assurance
  20. 20. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043

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