This survey conducted by Asia Plus Inc. aimed to understand perceptions of residents in Hanoi and HCM city about their home city as well as the other city. The survey found that most residents like their own city, though youth had more negative views. Traffic, pollution, and prices were the top dislikes of both cities. Hanoi residents viewed HCM city positively, liking its dynamism, while HCM residents also viewed Hanoi positively though some disliked its unfriendly people and high prices. Overall, HCM city was seen as more modern and advanced while Hanoi was seen as more traditional.

1. Q&Me is online market research provided by Asia Plus Inc.
Survey about Hanoi & HCM city image
Asia Plus Inc.

2. Objective
There are many differences between HCM and
Hanoi. How do they perceive the images of
each city? This survey was made in order to
understand the perception and preference of
HCM and Hanoi by each residents
The survey was conducted to over 600 people
in Hanoi and HCM to understand their
perspectives about their city and the other.

3. How much the residents like their city
The ratio of recommendation is less than those who like the city
Q. How much do you like HCM / Hanoi?
24%
32%
40%
25%
31%
34%
35%
32%
24%
14%
4%1%1%
I recommend others to
live here
I am proud of living hereI like this city
Strongly agree Agree Average Disagree Strongly disagree
HCM residence
10%
22%
29%
29%
38%
40%
41%
35%
28%
16%
4%3%0%
I recommend others to
live here
I am proud of living hereI like this city
Strongly agree Agree Average Disagree Strongly disagree
Hanoi residence

4. How much the residents like their city (2)
Youth has more negative feeling about their cities
Q. How much do you like HCM / Hanoi? (Ratio of strongly agree + agree)
49%
63%
74%
44%
56%
69%
54%
70%
79%
I recommend others to
live here
I am proud of living hereI like this city
Total 18-24 25-39
HCM residence
39%
60%
69%
35%
51%
62%
43%
68%
75%
I recommend others to
live here
I am proud of living hereI like this city
Total 18-24 25-39
HCM residence

5. Things that they do not like about their cities
Traffic jam, pollution and high pricing are the 3 biggest concerns. Hanoi residence are concerned
about hir pricing more
Q. What are the things that you do not like about HCM / Hanoi ?
95%
71%
42% 41%
39%
29%
15% 14%
93%
72%
55%
42%
21%
12% 13% 14%
Traffic Jam Polutions High pricing Food safety Bad people Safety Weather Others
HCM residence
Hanoi residence

6. 10%
39%
50%
Visit experiences
Yes, I have lived there before
Yes, I have visited there before
No
Impression of HCM by Hanoi residents (visitors)
49% Hanoi residence have visited HCM. 77% like the city
Q. Have you been to HCM before? / How do you like HCM / What do you like about HCM?
28%
26%
32%
26%
30%
49%
52%
45%
46%
51%
23%
22%
23%
28%
19%
Total
Male
Female
18-24
25-39
Like it very much Like it
Average Do not like it
Do not like it very much
HCM impression Why likes?
39%
36%
12%
9%
8%
Dynamic
Friendly human
The weather
Beautiful
landscapes
Affordable

7. 8%
35%
57%
Visit experiences
Yes, I have lived there before
Yes, I have visited there before
No
Impression of Hanoi by HCM residents (visitors)
Q. Have you been to Hanoi before? / How do you like Hanoi / What do you like/do not like about Hanoi?
18%
17%
20%
29%
13%
45%
50%
38%
42%
46%
22%
18%
26%
17%
24%
14%
12%
15%
12%
15%
2%
2%
2%
3%
Total
Male
Female
18-24
25-39
Like it very much Like it
Average Do not like it
Do not like it very much
HCM evaluation
Reasons for not liking
Reasons for liking
35%
28%
19%
18%
17%
Beautiful landscapes
The weather
Friendly people
Traditional
Food
77%
32%
23%
23%
14%
Unfriendly people
High pricing
Traffic
Crowded
Weather
43% HCM residence have visited Hanoi. 86% like the city

8. Images about HCM
Modern Advanced Busy Exciting Trendy Friendly Dangerous Chaotic Dirty Organized Others
Total 76% 55% 32% 27% 24% 23% 11% 10% 6% 5% 11%
HCM residence 72% 54% 40% 20% 27% 21% 13% 14% 10% 3% 11%
Hanoi residence 81% 57% 24% 34% 20% 26% 9% 5% 2% 8% 9%
Modern, advanced, busy are the keywords of HCM. HCM residence feel the city is busy
while Hanoi take it as exciting.
Q. What are your images of HCM? (Max 3) / When you think about HCM, what comes up on your mind?

9. Images about Hanoi
Tradition
al
Advance
d
Modern Busy Exciting Friendly Quiet Trendy Chaotic
Unfriendl
y
Organize
d
Dirty
Dangero
us
Boring Safe Others
Total 58% 29% 27% 21% 20% 15% 14% 13% 13% 12% 11% 10% 8% 7% 6% 9%
HCM residence 65% 25% 20% 14% 21% 14% 20% 10% 11% 18% 14% 6% 9% 9% 5% 12%
Hanoi residence 49% 34% 35% 30% 19% 16% 7% 16% 16% 5% 9% 16% 7% 4% 7% 5%
Traditional, modern, advanced, busy are the keywords of Hanoi. Big gap as to the
evaluation in modern and busy
Q. What are your images of Hanoi? (Max 3) / When you think about Hanoi, what comes up on your mind?

10. More
entertain
ment
Center of
trend
Center of
business
Better for
shopping
More
internatio
nality
Friendly
people
Nice
people
Nice
weather
Nice food
Center of
education
Center of
politics
Neither of them 2%2%1%3%3%8%10%5%3%3%1%
Hanoi 9%13%15%14%30%26%28%35%47%64%90%
HCM 89%85%84%83%67%66%63%60%49%33%9%
HCM / Hanoi comparison
Hanoi is considered as the center of politics & education while HCM is considered more
applicable at all other aspects.
Q. Which city is more applicable for the following keywords?

11. Evaluation gap
Both agrees HCM is better Both agrees Hanoi is better Both has difference opinions
Business
Saigoneses for HCM - 92%
Hanoians for HCM - 75%
Trend center
Saigoneses for HCM - 92%
Hanoians for HCM - 77%
Entertainment
Saigoneses for HCM - 91%
Hanoians for HCM - 87%
Politics
Saigoneses for Hanoi - 85%
Hanoians for Hanoi- 96%
Education
Saigoneses for HCM - 52%
Hanoians for Hanoi- 87%
Food
Saigoneses for HCM - 71%
Hanoians for Hanoi- 72%

12. Which city would you like to live in
63%
82%
42%
77%
87%
43% 40%
57%
71%
27%
7%
48%
8%
6%
46% 50%
29%
24%
11% 11% 10% 15%
6% 11% 9% 15%
6%
Total - HCM Hanoi -- HCM
youth
HCM
elderly
Hanoi
youth
Hanoi
elderly
--- Low
Income
High
income
HCM Hanoi Others
Hanoi residence have less ratio of staying in Hanoi
Q. If you have the freedom of choice, which would you prefer to live in? (youth = 18-24,elderly=25-39, low income = below 14M HHI,
high income = above 14M HHI)

13. AUDIENCE PROFILE

14. Respondent profile (N=645)
Gender
Male, 49%Female, 51%
18-24, 49%25-39, 51%
Age
HCM, 53%
Hanoi, 47%
City
Household income
15%
22%
19%
20%
25%
Under 4,000,000 VND
4,000,000 - 9,000,000 VND
9,000,001 - 14,000,000 VND
14,000,001 - 20,000,000 VND
Above 20,000,000 VND

15. Q&Me – About Online Market Research Services

16. Our Solution
Survey is conducted via mobile phone and the data is processed real-time
Affordable Quick High quality
Takes 24 - 48 hours for
most surveys, proving
real-time analysis
Superb real-time
analysis for flexible and
accurate data collection
1/3 of the competitor
pricing

17. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 300,000 members as of Nov, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

18. Process for the quality assurance
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.

19. Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
Evaluation for our quality assurance

20. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043