part 3

1. DEDY WIJAYANTO
DEVELOP & UPDATE TOURISM
INDUSTRY KNOWLEDGE
DEVELOP & UPDATE TOURISM INDUSTRY
KNOWLEDGE- Dedy Wijayanto
1

2. Learning Objectives
DEVELOP & UPDATE TOURISM INDUSTRY KNOWLEDGE- Dedy Wijayanto 2
This unit comprises three Elements:
• Source current information on the tourism
industry
• Source information on compliance and related
issues which impact on the tourism industry
• Use sourced tourism industry information

3. Introduction - tourism industry
DEVELOP & UPDATE TOURISM INDUSTRY
KNOWLEDGE- Dedy Wijayanto
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• What is tourism?
• What is in the tourism
industry?
• What does it provide?
• Who uses tourism?

4. Introduction - tourism industry
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• Tourism involves all activities that take people away from their
usual place of residence for any reason
• Common reasons include holidays, recreation, business,
visiting and experiencing new cultures and to visit family and
friends
• Any business that is utilised during any part of travel is
associated with the tourism industry
(continue)

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• The tourism industry is one of the largest industries in
the world and for many countries is its major economy
and employer
• Industry knowledge is a vital pre-requisite for effective
performance within the industry.

6. Sourcing tourism information
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It is important in the tourism industry to have up-to-date information so you can:
• Talk to customers about industry specific events, trends and happenings
• Plan your career
• Update your knowledge and skills
• Maintain a professional interest
• Communicate effectively
• Learn new techniques.

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There are a number of sources that will be a great starting point to get
an overview of the industry as a whole.
• Colleagues, supervisors and managers
• Representatives
• Developing your own industry network
• Conferences and seminars
• Product launches
• Internet.

8. Tourism topics
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We will look at a range of topics that are important to the
tourism industry.
We will explore:
• The topics themselves
• Where to find information.

9. Global tourism topics
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Firstly, lets look at some ‘global’ tourism topics:
• Economy issues
• Political issues
• Social issues.

10. Economic issues
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• Primarily an economy consists of the economic structure
of a country or other area
• It is a true measure of the success of a country and is the
backbone for generic advancement.
What are the major economic issues
that impact on tourism?

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An economy comprises the utilisation of resources including:
• Labor
• Capital
• Infrastructure
• Geography
• Ecology
(continue)

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• Natural and land resources
• Manufacturing
• Trade
• Distribution
• Consumption of goods and services.

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An economy is based on the concept of supply and
demand:
• What is supply?
• What is demand?
• How do they affect each other?

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Demand
When looking at the economy as a whole demand is driven
by:
• The need for people to travel
• Their financial means to do so.

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Demand
Demand, in relation to the tourism industry, is influenced by:
• Necessity
• Employment
• Inflation
• Disposable income.

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Demand:
• Costs of goods and services
• Opportunity costs
• Basic needs and wants
• Marketing and promotions.

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Demand in Asia
Demand for travel within the Asian region is strong, with many people seeing Asia as a
growing tourism market for a number of reasons:
• Strong economic growth markets
• Ease of travel
• Large population base
• Greater demand for ‘localised’ travel
• Cheap package and transportation options
• Cheaper products and services within Asian countries.

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Supply
If demand for tourism remains strong, therefore there is a
need to supply resources to cater for the demand.

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Supply
Some of these resources would be provided or funded by
governments including:
• Roads, airports and other transportation
• Electricity, water and gas supplies
• Basic services including hospitals, waste management, post
offices and police.

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Supply
There are many types of businesses, directly associated with tourism
that would need to be developed or funded through private resources
including:
• Transportation
• Accommodation
• Food and Beverage
• Attractions.

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Supply
There are also many businesses, whilst not directly associated
with tourism, would need to be developed including:
• Retail shops
• Pharmacies and doctors
• Supermarkets
• Suppliers for tourism operations.

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