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1. D2.TCC.CL1.07
Slide 1
DEVELOP & UPDATE TOURISM
INDUSTRY KNOWLEDGE
DEDY WIJAYANTO
Part 1
DEDY WIJAYANTO

2. Subject Elements
This unit comprises three Elements:
• Source current information on the tourism industry
• Source information on compliance and related
issues which impact on the tourism industry
• Use sourced tourism industry information
Slide 2DEDY WIJAYANTO

3. Element 1:
Source current information on
the tourism industry
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4. Source current information on the
tourism industry
Performance Criteria for this Element are:
• Identify sources of information on issues of
economic, political and social significance, and
obtain such information
• Identify sources of information on tourism industry
statistics and trends, and obtain such information
• Identify sources of information on the relationship
between the tourism industry and the role of the
local community/ies, and obtain such information.
Slide 4DEDY WIJAYANTO

5. Source current information on the
tourism industry
Performance Criteria for this Element are:
• Identify sources of information on tourism markets
and their relevance to market segments, and obtain
such information
• Identify sources of information on the nature of the
relationship between tourism and other industries,
and obtain such information
• Identify sources of information on different tourism
industry sectors, their inter-relationships, the
services available, and obtain such information.
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6. Source current information on the
tourism industry
Performance Criteria for this Element are:
• Identify sources of information on major tourism
industry bodies, and obtain such information
• Identify sources of information on specific features of
the local/regional tourism industry, and obtain such
information
• Identify sources of information on environmental
issues, and obtain such information
• Identify sources of information on career opportunities
within the tourism industry and the allied roles and
responsibilities of staff, and obtain such information.
Slide 6DEDY WIJAYANTO

7. Source current information on the
tourism industry
Performance Criteria for this Element are:
• Identify sources of information on work
organisation and time management in the tourism
industry, and obtain such information
• Identify sources of information on quality
assurance in the tourism industry, and obtain such
information
• Identify sources of information on current and
emerging tourism industry technology, and obtain
such information.
Slide 7DEDY WIJAYANTO

8. Introduction - tourism industry
• What is tourism?
• What is in the tourism industry?
• What does it provide?
• Who uses tourism?
Slide 8DEDY WIJAYANTO

9. Introduction - tourism industry
• Tourism involves all activities that take people away
from their usual place of residence for any reason
• Common reasons include holidays, recreation,
business, visiting and experiencing new cultures
and to visit family and friends
• Any business that is utilised during any
part of travel is associated with the
tourism industry
(continue)
Slide 9DEDY WIJAYANTO

10. Introduction - tourism industry
• The tourism industry is one of the largest industries
in the world and for many countries is its major
economy and employer
• Industry knowledge is a vital pre-requisite for
effective performance within the industry.
Slide 10DEDY WIJAYANTO

11. Sourcing tourism information
It is important in the tourism industry to have up-to-
date information so you can:
• Talk to customers about industry specific events,
trends and happenings
• Plan your career
• Update your knowledge and skills
• Maintain a professional interest
• Communicate effectively
• Learn new techniques.
Slide 11DEDY WIJAYANTO

12. Sources of tourism information
There are a number of sources that will be a great
starting point to get an overview of the industry as a
whole.
• Colleagues, supervisors and managers
• Representatives
• Developing your own industry network
• Conferences and seminars
• Product launches
• Internet.
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13. Tourism topics
We will look at a range of topics that are important to
the tourism industry.
We will explore:
• The topics themselves
• Where to find information.
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14. Global tourism topics
Firstly, lets look at some ‘global’ tourism topics:
• Economy issues
• Political issues
• Social issues.
Slide 14DEDY WIJAYANTO

15. Economic issues
• Primarily an economy consists of the economic
structure of a country or other area
• It is a true measure of the success of a country and
is the backbone for generic advancement.
What are the major economic issues
that impact on tourism?
Slide 15DEDY WIJAYANTO

16. Economic issues
An economy comprises the utilisation of resources
including:
• Labor
• Capital
• Infrastructure
• Geography
• Ecology
(continue)
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17. Economic issues
• Natural and land resources
• Manufacturing
• Trade
• Distribution
• Consumption of goods and services.
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18. Economic issues
An economy is based on the concept of supply and
demand:
• What is supply?
• What is demand?
• How do they affect each other?
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19. Economic issues
Demand
When looking at the economy as a whole demand is
driven by:
• The need for people to travel
• Their financial means to do so.
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20. Economic issues
Demand
Demand, in relation to the tourism industry, is
influenced by:
• Necessity
• Employment
• Inflation
• Disposable income.
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21. Economic issues
Demand:
• Costs of goods and services
• Opportunity costs
• Basic needs and wants
• Marketing and promotions.
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22. Economic issues
Demand in Asia
Demand for travel within the Asian region is strong, with many
people seeing Asia as a growing tourism market for a number of
reasons:
• Strong economic growth markets
• Ease of travel
• Large population base
• Greater demand for ‘localised’ travel
• Cheap package and transportation options
• Cheaper products and services within Asian countries.
Slide 22DEDY WIJAYANTO

23. Economic issues
Supply
If demand for tourism remains strong, therefore there is a
need to supply resources to cater for the demand.
Slide 23DEDY WIJAYANTO

24. Economic issues
Supply
Some of these resources would be provided or funded by
governments including:
• Roads, airports and other transportation
• Electricity, water and gas supplies
• Basic services including hospitals,
waste management, post offices
and police.
Slide 24DEDY WIJAYANTO

25. Economic issues
Supply
There are many types of businesses, directly associated
with tourism that would need to be developed or funded
through private resources including:
• Transportation
• Accommodation
• Food and Beverage
• Attractions.
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26. Economic issues
Supply
There are also many businesses, whilst not directly
associated with tourism, would need to be developed
including:
• Retail shops
• Pharmacies and doctors
• Supermarkets
• Suppliers for tourism operations.
Slide 26DEDY WIJAYANTO

27. Economic issues
Supply
The most important aspect of supply is people. Without a
readily available workforce many tourism businesses
would not be able to operate.
Therefore there is a need for:
• Suitable quantities of workers
• Education and training providers
• Accommodation, meals and appropriate
working conditions for workers.
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28. Political issues
The influences of government, whether nationally or
locally can certainly influence the demand and operations
of a tourism organisation.
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29. Political issues
Some political policies that would influence a tourism
organisation include:
• Fiscal Policies
• Monetary
• Wages
• Exchange rates
• Ease of travel
• Legislative changes.
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30. Social issues
Social significance relates to how a society deems
something to be important in their lives.
In terms of tourism, more people work harder and
therefore want to enjoy their relaxation time.
Slide 30DEDY WIJAYANTO

31. Social issues
Social trends show society has:
• A better quality of life
• Greater need for tourism products
• Greater community pride
• Great understanding and appreciation of the world
• Increased appreciation of culture
• Greater understanding of other people.
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32. Finding information
• Local government websites
• Local community and council meetings
• Economic and business websites
• Legal journals
• Industry publications
• Newspapers
• Internet research.
Slide 32DEDY WIJAYANTO

33. Tourism industry statistics and trends
Given the tourism industry is one of the largest industries
in the world, it is not surprising to learn that they are
numerous written materials devoted to industry news,
trends and statistics.
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34. Written materials
• Trade magazines
• Hotel school publications
• Newsletters
• Brochures
• Advertisements
• Reference books.
Slide 34DEDY WIJAYANTO

35. Internet
Some of the previous ‘written material’ sources are
internet based however the internet is a great source of
much more:
• Suppliers
• Industry associations
• Government bodies
• Specific properties.
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36. Government bodies
Whilst ASEAN countries work collectively to achieve a
primary purpose of attracting tourism to the region as a
whole, each participating government will also have their
own websites and departments in which to collect
information.
Slide 36DEDY WIJAYANTO

37. Types of industry statistics and
trends
Industry Statistics
Industry statistics are popular amongst both employees
within the tourism industry and also end consumers.
Statistics prove a ‘snapshot’ of important information
which can be examined and applied to:
• Improve business operations
• Attract new markets
• Build confidence in the eyes of a
consumer.
Slide 37DEDY WIJAYANTO

38. Types of industry statistics and
trends
Industry Statistics”
• Types of tourism businesses
• Types and demographics of customers
• Top destinations
• Hotel occupancy percentages
• Reasons for stays
• Current industry information
• Destination countries.
Slide 38DEDY WIJAYANTO

39. Types of industry statistics and
trends
Industry Statistics:
• Departure months
• Length of stay
• Type of organisation for the trip
• Transport mode
• Accommodation type
• Expenditure
• Popular tourist attractions.
Slide 39DEDY WIJAYANTO

40. Types of industry statistics and
trends
Industry Trends
Understanding of current industry trends helps operators
within the tourism industry gain an understanding of what
may take in the future.
This helps to determine strategy and
develop a competitive advantage
over competitors.
Slide 40DEDY WIJAYANTO

41. Types of industry statistics and
trends
Industry Trends:
• Great comparison-shopping by consumers
• Tourism related applications ‘apps’
• Women-only floors
• Budget lodging at private accommodation
• Unusual one-off experiences and
mini-vacations
• App creators breaking through
language barriers. Slide 41DEDY WIJAYANTO

42. Types of industry statistics and
trends
Industry Trends:
• Websites offering personalized activities and tours
• Radio-frequency identification (RFID) and near field
communication (NFC) programs
• Using smart-phones as room keys
• Booking agents to overlay the social graph, asking
users to sign in with their social media accounts for
the opportunity to hand-pick desirable
seating arrangements
• VIP treatment at amusement parks.
Slide 42DEDY WIJAYANTO

43. Relationship between tourism and the
community
The tourism industry is often the backbone for economic
growth in many cities and towns, especially in remote and
tourist regions.
In many cases, tourism is the largest employer in a
region, whether directly or indirectly.
It is important that tourism has an advantageous effect in
a location, not a detrimental one.
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44. Relationship between tourism and the
community
Potential conflicts may occur including:
• Resorts occupying the best natural locations, with
limited access for the community
• Noise or waste pollution
• Negative environmental impact
• Large influx of consumers draining
resources of the community
• Cultural clashes.
Slide 44DEDY WIJAYANTO

45. Relationship between tourism and the
community
Ways in which an organisation can benefit the community
includes:
• Employing staff from the community
• Using local suppliers
• Investing in the local community
through a range of programs
• Recommending community
businesses.
Slide 45DEDY WIJAYANTO

46. Relationship between tourism and the
community
To be able to recommend community businesses, staff
should have a thorough understanding of:
• Local attractions
• Shopping and retail areas
• Events and festivals
• Eateries
• Supermarkets
• Local transport
• Activities
• Places of worship.
Slide 46DEDY WIJAYANTO

47. Relationship between tourism and the
community
The best ways to gather community information includes:
• Visiting local businesses and finding out what they
provide
• Talking to management and staff
• Collecting and reading brochures
• Keeping up with local media
• Visiting the local Tourist Information
Centre
• Attending town meetings
• Looking at notice boards in
shopping centres.
Slide 47DEDY WIJAYANTO

48. Information on market segments
Tourism involves any travel taken by anyone away from
their home.
This certainly leaves a diverse range of target markets in
which to attract.
However no tourism organisations should try to attract
each and every market segment.
You can’t be everything to everyone.
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49. Types of market segments
Movement of tourists:
• Outbound Tourists
• Inbound Tourists
• Domestic Tourists
• International Tourists.
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50. Types of market segments
Types of tourists:
• Business
• Leisure
• Religious
• Sporting.
What are the characteristics and needs
for each of these market segments?
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51. Finding information on market
segments
Formal feedback:
• Customer comment cards
• General Manager cocktail parties
• Interviews and follow up calls
• Meetings
• Performance reviews.
Slide 51DEDY WIJAYANTO

52. Finding information on market
segments
Informal feedback
This information may come in the form of ‘gossip’ or
‘through the grapevine’, however is the provider of the
largest amount of feedback.
This includes:
• General discussion
• Observations.
Slide 52DEDY WIJAYANTO

53. Relationship between tourism and other
industries
Many customers are new to a region or destination and
will often call upon your advise and expertise in
recommending a range of additional activities and
services during their visit.
Slide 53DEDY WIJAYANTO

54. Types of businesses
Some of these businesses may include:
• Local attractions
• Shopping and retail areas
• Events and festivals
• Eateries
• Supermarkets
• Local transport
• Activities
• Places of worship.
Slide 54DEDY WIJAYANTO

55. Information regarding businesses
It is important that staff have a detailed understanding of
these businesses including important facts relating to:
• Summary information about the business
• Opening and closing times
• Key features and benefits
• Costs.
Slide 55DEDY WIJAYANTO

56. Types of business relationships
• Using local suppliers
• Increase local recruitment, training and progression of
staff
• Strategic business partnerships
• Support local businesses.
Slide 56DEDY WIJAYANTO

57. Relationship between different tourism
sectors
Issues to monitor
You should seek to identify a wide range of issues such as:
• Changing and emerging trends
• New techniques and workplace practices
• New equipment and technology
• Initiatives relating to advertising,
marketing and promotion
• Market research information.
Slide 57DEDY WIJAYANTO

58. Relationship between different tourism
sectors
Issues to monitor
• Trends and selling prices of the products and
services being offered by both your business and
elsewhere throughout the industry
• Activities the opposition is undertaking to attract
customers or to meet competition in the market place.
Slide 58DEDY WIJAYANTO

59. Types of tourism industry sectors
• Accommodation
• Attractions and theme parks
• Tour operators
• Inbound tour wholesaler
• Outbound tour wholesaler
• Retail travel agents
• Information services
• Meetings and events
• Corporate agents
• Airlines.
Slide 59DEDY WIJAYANTO

60. Types of tourism industry sectors
Accommodation
This sector includes but not limited to:
• Hotels and motels
• Guest houses, and bed and breakfasts
• Caravan parks and camping grounds
• Resorts
• Time share properties
• Apartments, villas and cottages
• Conference and exhibition centres.
Slide 60DEDY WIJAYANTO

61. Types of tourism industry sectors
Attractions and theme parks
This sector includes but not limited to:
• Museums and galleries
• National parks, wildlife parks and gardens
• Theme parks
• Heritage sites and centres
• Sport or activity centres
• Aquariums and zoos.
Slide 61DEDY WIJAYANTO

62. Types of tourism industry sectors
Tour operators:
• A tour operator typically organises sightseeing tours
and accommodation in a particular destination or
region.
Inbound tour wholesaler:
• An inbound tour wholesaler packages products to
form a trip for an overseas market
travelling to your country.
Slide 62DEDY WIJAYANTO

63. Types of tourism industry sectors
Outbound tour wholesaler:
• An outbound tour wholesaler negotiates product from
International Suppliers for clients in your country
travelling to an international destination.
Retail travel agents:
• A retail travel agent is the go-between
between the client and the wholesaler.
Slide 63DEDY WIJAYANTO

64. Types of tourism industry sectors
Local, regional and national information services:
• These information services exist to assist the public
and travel agents in obtaining knowledge and
information on a particular region from the experts.
Meetings and events:
• These companies organise meetings,
conferences and major events by
booking flights, accommodation,
tours and the meeting facilities.
Slide 64DEDY WIJAYANTO

65. Types of tourism industry sectors
Corporate agents:
• This sector tenders for travel accounts from large,
medium and small sized businesses.
Airlines:
• Airlines own the planes and sell seats to all
sectors in the travel industry.
Slide 65DEDY WIJAYANTO

66. Major tourism industry bodies
• A range of industry specific bodies have been
established to cater to the needs of industry.
• What tourism industry bodies do you know of?
Slide 66DEDY WIJAYANTO

67. Major tourism industry bodies
There goal is to ensure the tourism industry:
• Provides a safe and secure offering to its customers
• Is regulated and operates in a legal and compliant
manner
• Provides quality products and services to its
customers
• Employs staff who have the necessary
knowledge, skill relevant to the current
industry needs and expectations.
Slide 67DEDY WIJAYANTO

68. Major tourism industry bodies
Ministries of Tourism
The Ministry may co-ordinate special initiatives
including:
• Selecting and managing heritage sites
• Dedication and allocation of government funding to
tourism initiatives
• Providing information on news laws and regulations
• Establishing service excellence awards
• Publishing and managing tenders for
tourism projects.
Slide 68DEDY WIJAYANTO

69. Major tourism industry bodies
Tourism Boards
The primary task of tourism boards is to coordinate the
efforts of hotels, airlines and travel agents to develop
the fledging tourism industry of the country.
Industry Authorities
Authorities are established, either by a
government or working closely with
government to provide services relating to
the tourism industry.
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70. Major tourism industry bodies
Industry Associations
These bodies provide businesses with a variety of
services which can include:
• Representing the industry
• Legal advice
• Training
• Industry standards and benchmarks
• Cost savings.
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71. DEDY WIJAYANTO 71

72. See you again.
deddywijayanto@stptrisakti.ac.id
DEDY WIJAYANTO 72