The Tourism Industry - one industry concept

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The Tourism Industry - one industry concept

  1. 1. Tourism: The ‘One Industry’ Concept
  2. 2. Characteristics of the Tourism Product  Service oriented  Perishability  Immovability  Heterogeneous
  3. 3. Structure of the Tourism Industry:  National or International  Destinational  Sectoral  Public Sector  Private Sector
  4. 4. Sector participants may be either:  Direct providers/suppliers of the tourism product  Support organisations –such as training providers or tourism developmental agencies
  5. 5. International organisations  Inter-governmental organisations  Regional organisations  Non governmental organisations
  6. 6. Public sector tourism organisations in NZ:  Ministry of Tourism  “The Ministry of Tourism provides policy advice to the Minister of Tourism and works with other government departments on key tourism policy issues. The work includes advising on and evaluating Government investment in tourism, carrying out tourism research and assisting with major events. “  Now part of MBIE (Ministry of Business, Innovation and Employment)
  7. 7. National organisations (NTO)  National Tourism Organisation - the tourism agency for a country ‘established in order to serve national goals and to carry out public policy.’  The general role is to ensure the appropriate development and promotion of a nation as a tourism destination
  8. 8. Regional organisations (RTOs)  Link into national tourism organization  Structure varies from country to country  Destinational marketing, international marketing, co-ordination of regional industry initiatives

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