Business tourism is a significant economic engine for destinations but are we making the most of it’s potential as a catalyst for sustainability, prosperity and progress? Hear insights on what forward thinking tourism boards and convention bureau from around the region have done to advance their hospitality community and market their destinations whilst discovering top tips for activating sustainable MICE for your own business or destination.

1. MICE Tourism as a Driver of Sustainability:
Case studies and leadership lessons from Asia
Pranav Sethaputra
Group Sustainability Consultant, MCI Group

3. Author:
Date:
Setting the Stage

4. Cities are drivers of
today’s global economy.
72% outperformed their
countries in terms of
economic growth.
Source: WorldBank , Competitive Cities for Jobs and Growth Report, 2015

5. 55

6. 66
Social
Cohesion
The “Aha!” Moment
Leading cities no understand their competitiveness is directly linked to:
Economic
Prosperity
Environmental
Wellbeing

7. The MICE industry is a
powerful accelerators of
sustainable development
and competitiveness.

8. Author:
Date:
How?

9. 1.
Encouraging cities to have a
vision & plan for strong,
inclusive and sustainable
growth.
• Economic growth
• Environmental
Sustainability
• Social Inclusion &
Development

11. 2.
Integrating MICE, leisure &
residents needs, fostering
Urban Cores through “reverse
suburbanism”

12. • Dynamic waterfront, business
and leisure district
• Convention, exhibition and
entertainment venue (ICC
Sydney), 5 star hotel,
commercial and residential
urban village called “Darling
Square”
• Pedestrian light rail connection

13. 3.
MICE suppliers are building
capacity & creating success!

14. Melbourne Convention &
Exhibition Centre
 Gold EarthCheck Certification
 Local Menus & Food Map of
Victoria - “showcasing Victorian
farmers, producers and wineries”
 In-house “Environmental
Taskforce”
 Food partnerships with
SecondBite, OzHarvest and
Hanover.

15. Hong Kong Convention &
Exhibition Centre
 ISO 20121 Event
Sustainability Management
System
 373,173 kg recycling diverted
 Sustainable Seafood sourcing
 Green Tips for Organisers
 Dedicated “Caring for
Community” page
 Donated 2,906 kg
unconsumed food to Food
Angel

17. 4.
Through policy or incentives

18. Sustainability Reports &
Certification
Promoting Local Culture &
Heritage

19. 5.
Creating networks and
inspiring collaboration.

22. Q&A

23. Contact us
Sustainability Report
General Email
Presenter Email
Contact us
www.mcisustainability.com
sustainability@mci-group.com
www.Pranav.Sethaputra@mci-group.com
Thank You
Thank You!