National Tourism Organization. Ministry Of Tourism India

1. National Tourism
Organization

2. • It executes the national government's
responsibilities for the control, direction
and promotion of tourism.

3. • All countries, engaged in tourism, have a NTO
which plays a leading role in both the formulation
and implementation of the government’s tourism
programme.

4. • It is also responsible for coordinating different
activities of all the bodies interested in tourism
development.

5. The national tourist organization may be a full-
fledged ministry,directorate general, a department,
corporation or board.

6. Its arrangement and constitution depends
on factors like political structure of the
country, the level of economic development,
potential value of tourism to the economy
and the level of tourism development.

7. Functions of NTO
• Research: - A basic function of NTO is the
research of tourism potential in the country
(natural and man-made both).

8. • Information and promotion within the
country: - To provide important and accurate
up to date information to the tourists visiting
country or at various place.

9. • Regularization and standards of lodging and
restaurants: - To ensure the maintenance of
appropriate standards of quality and services of
hotels and restaurants.

10. • Control of activities of private travel
agencies: - To ensure the appropriate
standards of quality and services of the travel
agents in terms of efficiency, comfort,
economy and protection is maintained.

11. • Publicity over-seas: - It includes
advertisements for publicity of all kinds (print
media, electronic media) public relation,
distribution of print material.

12. • International relations: - To develop
international understanding while bringing
diverse people face to face, develop social
cultural values/understandings among all the
people of the world making friends to set a
good image of the country at international
level.

13. Four broad areas:
• 1. Administration
• 2. Production
• 3. Marketing
• 4. Financial

14. Ministry of Tourism

15. • The Ministry of Tourism, a branch of the
Government of India, is the apex body for
formulation and administration of the rules,
regulations and laws relating to the development
and promotion of tourism in India.

16. • This Ministry is headed by the Union
Minister for Tourism and supported by
Minister of State for Tourism.

17. TOURISM
MINISTER(INDIA)
• As of 29th October
2012 head of the
ministry is Dr. K.
Chiranjeevi

18. Secretary
• Sh.Parvez
Dewan

19. • Directorate General of Tourism has a field
formation of 20 offices within the country
and 14 offices abroad and one sub-
ordinate office/project i.e. Indian Institute
of Skiing and Mountaineering (IISM)/
Gulmarg Winter Sports Project.

20. Role and functions of the
ministry of tourism
It plays a crucial role in coordinating
and supplementing the efforts of the
State/Union Territory Governments,
catalyzing private investment,
strengthening promotional and
marketing efforts and in providing
trained manpower resources

21. • The Ministry of Tourism has five Regional offices
located at:-
1. Kolkata (East)
2. Mumbai (West)
3. Delhi (North)
4. Chennai (South)
5. Guwahati (North East).

22. • These are headed by an officer of the level of
Deputy Director General designated as Regional
Director.
• Each Regional Officer (called RD Office) has sub
regional officers in their jurisdiction, totaling 15
in number.

23. The Ministry of Tourism has six Regional
Overseas offices located at:-
1.Sydney,
2.Frankfurt,
3.Tokyo,
4.Dubai,
5. London
6.New York

24. There are seven sub-regional offices located at :-
1.Toronto,
2.Paris,
3.Milan
4.Amsterdam
5.Los Angeles
6.Johannesburg
7.Singapore

25. The main function of these 13 offices is to
carry out
Overseas Marketing
Position India in the tourism generating
markets as a preferred tourism destination.
To promote various Indians tourism products,
etc.

26. ITDC
India Tourism Development Corporation

27. Introduction
• The India Tourism Development Corporation
Limited (ITDC) is an Hospitality, retail and
Education company owned by Government of
India, under Ministry of Tourism

28. History of
ITDC
ITDC came into existence in 1st
October 1966

29. AIMS
• Progressive Development
• Promotion
• Expansion of Tourism in the country

30. Objectives
• To construct, take over and
manage existing hotels and
market hotels, Beach Resorts,
Travelers' Lodges/Restaurants.

31. • To produce, distribute, tourist publicity
material
• To render consultancy-cum-managerial
services in India and abroad.

33. • To carry on the business as Full-Fledged
Money Changers (FFMC), restricted
money changers etc.

34. ITDC Divisions
• Ashok Group of Hotels
• International Duty Free Trade
• Ashok Travels & Tours (ATT)
• Ashok Creative's
• Ashok Consultancy & Engineering
Services (AC&ES)
• Catering Units
• Sound & Light Show
• The Ashok Institute of Hospitality &
Tourism Management (AIH&TM)
• Event Management

35. • Presently, ITDC has a network of 8 Ashok Group of
Hotels
• 5 Joint Venture Hotels,
• 2 Restaurants (including one Airport Restaurant-
(Ashok Lounge Delhi Airport)
• 9 Duty Free Shops at International as well as
Domestic Airports.
• Two Sound & Light Shows.

36. State Tourism Development Corporations
in India
• Every state in India promotes tourism
through a separate tourism department
which typically has information portals
(website), run hotels, packaged tours etc.
• For ex:-RTDC,KTDC,HPTDC

37. Travel Association of
India
• TAAI
• TAFI
• IATO
• ADTOI
• ATOAI
• ATTOI
• OTOAI