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UNWTO Tourism and Small Economies, 2016

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The contribution of tourism to Small Economies and how the tourism sector can support the Sustainable Development Goals (SDGs) - World Tourism Organization (UNWTO)

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UNWTO Tourism and Small Economies, 2016

  1. 1. Unlocking Tourism Contribution for Small Economies WTO CTD – 33rd Session Small Economies 12 July 2016, Geneva Mrs. Zoritsa Urosevic Representative to the UN at Geneva World Tourism Organization zurosevic@unwto.org
  2. 2. The promotion of responsible, sustainable and universally accessible tourism. “The fundamental aim of the Organization shall be the promotion and development of tourism with a view to contributing to development, economic international peace andunderstanding, prosperity” - UNWTO Statutes - World Tourism Organization’s Mandate
  3. 3. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. Tourism, UN definition for tourism statistics Source: World Tourism Organization (UNWTO), 2016
  4. 4. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. Tourism, third export earnings category in 2014 Source: World Tourism Organization (UNWTO), 2016
  5. 5. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. Why tourism matters?
  6. 6. Tourism in the Global Development Agenda “130. We emphasize that well-designed and managed tourism can make a significant contribution to the three dimensions of sustainable development, has close linkages to other sectors, and can create decent jobs and generate trade opportunities (…) 131. We encourage the promotion of investment in sustainable tourism….which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities (…)”
  7. 7. 2030 Agenda for Sustainable Development Target 8.9 – by 2030, devise and implement policies to promote sustainable tourism that create jobs and promote local culture and products. Target 12b – develop and implement tools to monitor sustainable development impacts for sustainable that create jobs, promotelocal and cultural and prodcuts. Target 14.7 – by 2030 increase the economic debenfits to SIDS and LDCs from the sustainable use of marine ressources, including sustainable managment of fisheries, aquaculture and tourism
  8. 8. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. 2015 Int. Tourism arrivals - World
  9. 9. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. 2015 Tourism arrivals - World
  10. 10. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. 2015, Highest growth for Carribbean, Oceania, Central America
  11. 11. Tourism towards 2030 trends/projection, World
  12. 12. Inbound tourism by region of destination International Tourist Arrivals, million Europe Asia and the Pacific Middle East Africa source: World Tourism Organization (UNWTO)© 0 100 200 300 400 500 600 700 800 1980 1985 1990 1995 2000 2005 2010 2015 2020 2030 744mn 204mn 150mn 50mn 61mn 475mn 535mn 248mn Americas 149mn 2025 134mn 2030, Asia and the Pacific will gain most of the new arrivals
  13. 13. Tourism shares to increase for SEs? 1980 (277 mn) 2010 (940 mn) 2030 (1.8 bn) Europe 63% Asia and the Pacific 8% Americas 23% Middle East Africa 3% 3% Middle East 6% Europe 51% Asia and the Pacific 22% Americas 16% Africa 5% Africa 7% Americas 14% Asia and the Pacific 30% Europe 41% Middle East 8% Asia and the Pacific, the Middle East and Africa to increase their shares
  14. 14. …..lack of real data, estimates by WTTC and Oxford Economics Direct and indirect contribution of tourism to GDP in small economies and the world in 2013 Source:WorldTravel & TourismCouncil(WTTC).
  15. 15. LDCs and SIDS tourism arrivals in 2015 Source : UNWTO, 2016
  16. 16. LDCS market share in 2015 Source : UNWTO, 2016
  17. 17. Tourism in SIDS – a key sector UNWTO, 2013SIDS
  18. 18. OECD - WTO - UNWTO Report Conclusions • Availability and quality of infrastructure plays a key role for the development of the tourism sector … … so does security in destination countries and the smoothness of visa schemes. • Major bottlenecks for growth and for linking with global value chains:  weak business environment,  lack of access to finance and  lack of access to skilled labor
  19. 19. Main operational difficulties for developing country suppliers in tourism value chains Source: OECD/WTO/UNWTO Questionnaire 2013.
  20. 20. Methodology for maximizing Sustainable Tourism positive impacts http://cf.cdn.unwto.org/sites/all/files/docpdf/devcoengfinal.pdf Analysing needs and defining the most effective interventions Uncovering opportunities and the challenges to be addressed Assessing capacities and skills required at all levels Assessing the current state of affairs within the pillar Five key pillars of sustainable tourism 1. Tourism Governan ce and Policy 2. Trade, Investment and Competitiveness 3. Employment, Decent Work, and Capacity Building 4. Socio- economic Dimension – Poverty Reduction 5. Sustainability of natural and cultural environment Better understanding tourism: UNWTO and DEVCO Looking at policies framework
  21. 21. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. Tourism needs prioritized by LDCs (DTIS) Source: UNWTO-EIF-ITC 2015 desk research of 47 EIF Countries with a DTIS, based on the Joint UNWTO/EU 'Sustainable Tourism for Development Guidebook' (2013).
  22. 22. UNWTO and ITC, building the new paradigm
  23. 23. Tourismindustries Tourismindustries Support Institutions: Ministry of Tourism, Trade, Commerce, Transport, Culture, Interior, Environment etc… Trade Promotion Organization, Chamber of Commerce; Banks, Licensing, Standards, etc Goods and Services related topromotion Promotional activities, ICT, banking,insurance Communication, press &media Travel organisationand booking AccommodationTransportation Food & Beverage Creative Industries Tourism assets in destination Leisure, excursions andtours Support services In origin and in transit on the way to and from the final destination(s) Internet Travel Agent Call centres Airline Companie s Tour Operators & Wholesaler Cars, boats, bikes rental Bus CO, trains, tramways TaxiCompanies Seas and River Ferry Informal transportation Hotels Apartments Guesthouse Youthhostels Bars&Restaurants Night clubs Fastfood Itinerant foodshops Kiosks Foodsouvenirs Handicrafts and Arts shops Creative industries, music,dance Artists, performers etc Culturalassets: archaeology communities, ethnics,museums, tourismattractions, intangible cultural assets (music, dance,legends, etc.), festivals,etc Natural assets: lakes, rivers,reefs and mountains, forests, speciesof flora & fauna,etc. Shows Tourist guides organizations Independent tourist guides TourismPackages Transports guides andescorts Wellness and SPAS Informationcentres Grocery shops/retail outlet Laundry Security and bank services Internetcafes Infrastructure Support Construction Material Energy Water Waste Education Communications Public security and health DirecteconomicimpactsSupplies–Indirecteconomicimpacts Involves Ministries and National institutions for managementofall assets In thedestinationFrom origin to destination Policies,Planning Goods andservices supplies Supplies,utilities (PPP) Site signals Restoration Management Maintenance TradeCompanies Wholesalers and single suppliers Technology shops/imports Industrialfactories OilStation Equipment and services forwellness Goods and services forguides Brochures production Customs Office PortAuthority Ministry ofTransport ImmigrationAgency Cars, bikes, buses, boats Construction & Real Estate Goods and services suppliers: textile, wood, food, environmental services, ICT… Furniture and equipmentsuppliers, including environmentaland res. Efficiency and ICT equipment Consumables Foodfactories, producers-rural areas Manufactures, cottage industries suppliers Maintenance,Env. Services Storage &Distribution Food and drinks Handicrafts suppliers suppliers,Books, CD’s andDVD Marketing & Sales ICT Value ChainPhases Tourism Value Chain
  24. 24. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. Why trade policies matter for tourism? Source: UNWTO - Based on International Trade Center and World Tourism Organization (2015), Tourism and Trade: A global agenda for sustainable development, ITC, Geneva
  25. 25. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. Trade policies have an important role …in building a competitive tourism sector TRADE SIDE How can trade ministers ensure that they factor tourism development priorities appropriately into overall trade policies? • Importance of services trade – an export diversification option for SE • Understanding the complexity of the sector (eg: imports of goods AND services in VC for tourism consumption – eg UNWTO-DEVCO Guidebook) • Good statistics/data on tourism's economic importance • Tourism included FULLY in national export strategies? Shape better trade policies, including tourism • How effectively do trade negotiations actually handle the tourism sector? Problem of tourism definition under GATS; • Lack of consultations with tourism sector; Use of checklists to ensure coverage of linked sectors (VC)
  26. 26. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. Trade policies have an important role TOURISM …in building a competitive tourism sector SIDE How can tourism ministers more effectively articulate to trade ministers the ways in which the trade agenda might better contribute to the tourism sector competitiveness? • Shaping better tourism policies, including trade issues… • Sustain by examples: Eg Visa policies/negotiations, Air transport , Tariffs, NTMs,SPS… • GATS: Eg: Human capital – immigration of workers at the destination level • Tariffs: Eg Value chains/Imports of goods/Green technologies and expertise leading to green growth) • Investment/infrastructure
  27. 27. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. DIALOGUE - tourism and trade What sorts of inter-governmental mechanisms are needed to ensure coherence between trade, tourism, investment and development objectives? Examples of countries : Joint Tourism and trade portfolios (Australia, Indonesia); All of Government approach Presidential councils or other vehicles (Mexico) • What sorts of mechanisms are needed to help the wide variety of stakeholders in the tourism sector engage with the inter-related trade and investment agendas in their national and regional economies? • Trade/investment association…addressing Tourism and Trade ministries – joint dialogue, Coalition of Services/Tourism industries • NGOs promoting environmental protection, gender equality, etc.
  28. 28. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. A new paradigm for trade and tourism Trade agreements and the trade negotiating process multilaterally, regionally and bilaterally can contribute to positive outcomes in terms of tourism export earnings/increasing tourism exports and building a more inclusive growth. The new paradigm • Bringing tourism and trade policy makers together – building better policies • Creating public private dialogue – increasing competitiveness • Making the new paradigm a reality , all of government approach with agencies: (ITC-UNWTO-WTO) as catalyst to build the dialogue, eg: developing tourism export strategies • Coherent development bringing together all these considerations • ITC / UNWTO partnership • Delivering as One for Tourism SCTD (UNWTO-ITC-WTO-UNCTAD…) • Catalysing more AfT for tourism: more resources for tourism • Joint advocacy on tourism and trade at global level
  29. 29. On average, 1 € of Value Added in tourism related industries resultsin 56 % of VA in upsteam industries, distributed as follows Upstream effects of tourism expenditures, source OECD TiVA
  30. 30. Two thirds of the activities of the United Nations system take place in Geneva, making it a key centre of international co-operation and multilateral negotiation. This is one of the reasons that the city is often referred to as "International Geneva". Around 9,500 staff work for the UN family in Geneva, which is the largest concentration of UN personnel in the world. Tourism & Development Assistance 2006-2013 0.09%** 0.4%* 0.7% Tourism 2006-2013 : of ODA shares - Official Development Assistance of AfT shares - Aid forTrade of OOF shares - Trade-related Other Official Flows Source: *WTO/OECDAid for Trade at a Glance2015 **OECD/DAC-CRS Creditor Reporting System UNWTO. (2015)
  31. 31. Leading to 2017: Int’l Year on Tourism for DevelopmentPartnerships for growth through tourism
  32. 32. 2017 declared by the United Nations International Year of Sustainable Tourism for Development This is a unique opportunity to advance the relevance of our sector in global and national agendas, we invite you all to engage with UNWTO, make the most of this opportunity and shine a spotlight on tourism! Time for Global Action
  33. 33. Additional Ressources Tourism and Trade:Aglobal agenda for sustainable development, ITC, Geneva Joint OECD- WTO-UNWTO monitoring survey 2013 (partners and donors response) Air connectivity and its impact on Tourism in Asia and the Pacific, UNWTO Tourism, Investing in energy and resource efficiency, Chapter two developed with the World Tourism Organization Tourism in Small Island Developing States (SIDS), UNWTO
  34. 34. Additional Ressources • More publications : http://publications.unwto.org • United Nations World Tourism Organization : http://www2.unwto.org/facts • Affiliate Membership : http://affiliatemembers.unwto.org • 10Years Framework of Programmes http://www.unep.org/10yfp/Programmes/ProgrammeConsultationandCurre ntStatus/Sustainabletourism/tabid/106269/Default.aspx • Visa facilitation http://rcm.unwto.org/content/facilitation-tourist-travel
  35. 35. Additional Ressources Outbound market studies Forthcoming : • United States / Canada • Latina America / Brazil • Russia and CIS
  36. 36. Additional Ressources Outbound market ‘netnographic’ studies based on the analysis of the blogosphere
  37. 37. Additional Ressources Marketing Handbooks Forthcoming: Key performance indicators Health and medical tourism
  38. 38. Additional Ressources Methodology / Best Practice Decision-Making process of Meetings, Congresses, Conventions and Incentives Organizers Exploring Health tourism (wellness and medical) to be discussed in UNWTO Competitiveness Committee and forthcoming round table
  39. 39. Additional Ressources Report prepared for European Commission available at the Virtual Tourism Observatory at https://ec.europa.eu/growth/toolsdatabases/ vto/documents?field_type_tid=9040 With RPAP and the Global Tourism Economy Research Centre (GTERC) in Macau, first issued in 2014, 2015 edition in preparation, available in UNWTO elibrary at www.e-unwto.org/doi/book/10.18111/9789284416301
  40. 40. Additional Ressources
  41. 41. Zoritsa Urosevic Representative of the World Tourism Organization at the United Nations in Geneva UNWTO UNWTO LiaisonOffice 54-56 Rue de Montbrillant 1202 Geneva, Switzerland Phone : Tel: +41227300273 zurosevic@unwto.org www.unwto.org

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