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OVERVIEW OF TOURISM PLANNING AND DEVELOPMENT

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OVERVIEW OF TOURISM PLANNING AND DEVELOPMENT

  1. 1. Chapter 2OVERVIEW OF TOURISMPLANNING AND DEVELOPMENT
  2. 2. Why is Tourism Industry unique?Why is Tourism Industry unique?1. Tourism is an invisible export industry.2. Tourists require supporting goods and services.3. Tourism is a fragmented product.4. Tourism is a perishable product.5. Tourism is subject to unpredictable externalinfluences.
  3. 3. Fundamental Truths about TourismFundamental Truths about Tourism1. Tourism consumes and creates waste.2. Tourism has the tendency to overconsume.3. Tourism competes with other resource users.4. Tourism is multifaceted.5. Tourism is private-sector dominated.
  4. 4. Fundamental Truths about TourismFundamental Truths about Tourism6. Tourists are consumers not anthropologists.7. Tourism is a form of entertainment.8. Tourism imports clients rather than exportsproducts.
  5. 5. • The process of setting goals,developing strategies, andoutlining tasks and schedulesto accomplish the goals.– Investorwords.comWHAT IS PLANNING?• It is a multidimensional activityand seeks to be integrative. Itembraces social, economic,political, and technologicalfactors. It is concerned with thepast, present and the future.
  6. 6. General Concepts of Planning• In its broadest definition, planning is organizingthe future to achieve the set objectives.• Major types of planning:- Economic development planning- Physical land use planning- Infrastructure planning- Social facility planning- Park and conservation planning- Corporate planning- Urban and regional planning
  7. 7. Tourism Planning Terms and ReferencesTourism Planning Terms and References1. Objective – what is to be expected, to beachieved in planning for tourism development2. Policy – the approach applied to guide anddetermine decision-making; expressed in termof a set of statements and relates directly to thedevelopment objectives;3. Plan – refers to an orderly arrangement of partsof an overall system that reflects the policy;consists of maps, other graphic representations,and explanatory text including statements onrecommendations;
  8. 8. Tourism Planning Terms and ReferencesTourism Planning Terms and References4. Strategy – refers to the means of accomplishingthe policy and plan recommendations or thedevelopment of action.5.Conservation –refers to the plannedmanagement of specific sites and places, naturaland cultural resources in general, and notnecessarily categorical preservation, which usedto mean no change of the site, place, or resource,and sometimes includes restoration to its originalcondition.
  9. 9. Goals for DevelopmentGoals for Development• Enhanced visitor satisfaction – planning should providea check on inter-relationships of development; theworth of the planned development is judged by theuser/visitor• Better business and improved economy – strengthensmany areas of the economy• Sustainable resource use – the trend encouragesgreater energy conservation and recycling of waste• Community integration - An important goal of tourismplanning is to integrate all tourism development intothe social and economic life of a community.
  10. 10. CONTEMPORARY TOURISM TRENDSCONTEMPORARY TOURISM TRENDS• Travel as part of normal life.• TGR’s are increasing.• Engaging in recreational and sporting activities.• Learn and participate in local cultures.• Seek new destinations.• Develop special interests.
  11. 11. ELEMENTS OF TOURISM PLANNINGAPPROACHELEMENTS OF TOURISM PLANNINGAPPROACH• Continuous, incremental and flexible approach• Systems approach• Comprehensive approach• Integrated approach• Environmental and sustainable development approach• Community approach• Implementable approach• Application of system planning process
  12. 12. Levels of Tourism Planning
  13. 13. InternationalLevel• Concerned mostly with:1. International transportation services2. The flow and tour programming of tourists amongdifferent countries3. Complementary development of major attractionfeatures and facilities in nearby countries,4. Multi-country marketing strategies and promotionprograms.
  14. 14. NationalLevelElements:• Tourism Policy and Physical Structure• Accommodation and other facilities and services required• Major routes in the country and regional connections• Tourism organizational structures, legislation andinvestment policies• Tourism marketing strategies and promotion programs•Socio-cultural, environmental, and economic considerationsand impact analyses; and• National level implementation techniques, including stagingof development and short-term development strategy andproject planning
  15. 15. RegionalLevelElements: Regional Policy Access and internal transport network Type of location and tourism attraction Location of tourism development Tourist accommodation and othertourist facilities Regional level education Marketing strategies Organizational structures, legislation,regulations, and investment policies; andimplementation techniques includingstaging of development, projectprogramming, and regional zoningregulations
  16. 16. Sub-regionalLevelComponents of the plan depends onthe situation of the sub-region, buttypically would include touristattraction features, general locationof accommodation and other touristfacilities and services, access to thesub-region, its internal transportationnetwork and other infrastructureconsiderations, and relevantinstitutional factors.
  17. 17. Other Types of Planning
  18. 18. Components of Tourism Development1. Tourism attractions and activities2. Accommodation3. Other tourist facilities and services4. Transportation facilities and services5. Other infrastructure6. Institutional elements
  19. 19. COMPONENTS ELEMENTS/SAMPLES• Tourism attractions and facilities • all natural, cultural and special featuresof an area which attracts tourists to visitthe area• Accommodation • hotels and other types of facilities• Other tourist facilities andservices• eating establishments, outlets forhandicrafts and souvenir, touristinformation offices, medical facilities, etc.• Transportation facilities andservices• access into the country or area, internaltransport, and facilities related to allmodes of transportation• Other infrastructure • water supply, power and sewagesystems, telecommunications as well asdrainage systems• Institutional elements • manpower planning and educationalprograms, training and development,public and private sectors investmentpolicies and control of tourism impacts
  20. 20. SOME SPECIAL CONSIDERATIONS INPLANNING FOR TOURISMSOME SPECIAL CONSIDERATIONS INPLANNING FOR TOURISM• Matching tourist products and markets• Maintaining sustainable development• Environmental and socio-cultural problems• Balancing economic, environmental and socialobjectives• Maintaining the viability of the tourism sectors• Limited tourism resources
  21. 21. WHY IS TOURISMPLANNINGNECESSARY?WHY IS TOURISMPLANNINGNECESSARY?
  22. 22. • To determine the optimum level of tourism thatcan result in the achievement of environmentalconservation objectives.• To ensure that the natural and cultural resourcesare indefinitely maintained in the process ofdevelopment.• There must be careful matching of touristmarkets and products through the planningprocess without compromising socio-cultural andenvironmental objectives.• The direct and indirect economic benefits canbest be optimized through the careful andintegrated planning.
  23. 23. • Tourism can generate various socio-culturalbenefits as well as problems.• Tourism is a multi-sectoral, complicated andfragmented activity such that planning andproject development coordination are necessary.• Planning provides the rational basis fordevelopment staging and project programming.• To upgrade and revitalize existing outmoded orbadly developed tourism areas and plan for newtourism areas in the future; and• To satisfy the manpower skills and capabilityrequirements of tourism development.
  24. 24. Lack of Planning, a consequence…• Tourism, like other industries, leads to social andenvironmental consequences- “ if developed beyond the capacity of the environment, the resourcebase and the local population to sustain it, it ceases to be a renewableindustry.”• Many nations regarded tourism as a major economicquick fix; results in- overpopulated destination- overburdened facilities- overbuilding of hotels- polluted beaches- cultural conflict- dissatisfied tourists
  25. 25. Tourism Planning ProcessTourism Planning Process
  26. 26. Study recognitionAnd preparationImplementationInitial policy and planformulationSetting of objectives orGoals for the strategySurvey of existing dataImplementation of newSurveyAnalysis of secondary andprimary dataRecommendationMonitoring and planreformulationWhy do we need tourism development?What are the available data andinformation I can use?Filling the information gaps…Several recommendations may be putforward for policy choice…The monitoring and reformulationprocess is dynamic and feeds back intothe policy and planning stage.
  27. 27. STEP 1: Study recognition and preparation.Recognition by authorities (public / private /community) that tourism is a desirabledevelopment option, together with someawareness of the contrasts within which itmust develop.STEP 2: Setting of objectives or goals for thestrategy.Have a clear understanding of the objectivesthat are to be achieved by the development oftourism.
  28. 28. Some major objectives, commonlyfound in tourism development plans: To develop a tourism sector. To encourage the use of tourism for bothculture and economic exchange. To distribute the economic benefits oftourism. To appeal to broad cross-section ofinternational and domestic tourism throughpolicies and programs of site.
  29. 29.  To preserve culture and natural resources aspart of tourism. To maximize foreign exchange earnings toensure a sound balance of payments. To attract high-spending ‘up market’ tourism. To increase employment opportunities.Some major objectives, commonlyfound in tourism development plans:
  30. 30. STEP 3: Survey of Existing Data Before setting out on the data collection stage, itis vital to undertake an existing data search.STEP 4: Implementation of New SurveysThe data requirement for development planningare quite comprehensive and include: Tourism characteristics/travel patterns. Tourism attractions. Accommodation facilities. Other tourism facilities. Land availability and use. Economic structure. Education and training needs and provisions. Environmental indicators.
  31. 31.  Socio-cultural characteristics. Investment and available capital. Public and private sector organizations Relevant legislation and regulation.Step 5: AnalysesAsset evaluation – examining existing andpotential stock assets.Market Analysis- (Which market segments should be pursued?);(What kinds of tourism products and servicesshould be provided?); (What kinds of promotionshould be used?); (What prices should becharged for which products and services?)
  32. 32. Development Planning – phasing ofdevelopment plan in order to ensuresuccessful implementation.Impact Analyses– Economic impacts– Environmental impacts– Socio-cultural impacts– Impacts on local government– Impacts on business and industry– Impacts on residents
  33. 33. Step 6: Policy and Plan FormulationThe results from the analyses of the surveydata are unlike to yield a unique solution andinstead will tend to suggest a number ofpossibilities for development strategies.Step 7: RecommendationThe preferred plan that has been selected onthe basis of the analysis, having now beencompleted in detail, is submitted to theauthorities by the planning team.
  34. 34. Step 8: Implementation of the planThe methods of implementing thedevelopment plan will been consideredthroughout most stages of its construction.Step 9: Monitoring and reformulationOnce the development plan has beenimplemented it must be closely monitored inorder to detect any deviations that may occurfrom the projected path of development.
  35. 35. Tourism Development Planning:When it goes WRONG?Tourism Development Planning:When it goes WRONG?• Disaster Management• Design Stage Plan Failure• Implementation Stage Plan Failure
  36. 36. Circumstances the destination may find someor all of the following: Ecological imbalance Outbreak of disease Congestion and economic inefficiencies Deterioration of natural and artificial environment Resentment toward tourism Increase in criminal activities Destruction on host community
  37. 37. Ecological imbalance can be tackled by: Appropriate visitor flow management Fencing-off areas subjects to overuse Providing alternatives routes and facilities fortourism Dispersing tourism over wider scope Educating tourists and hosts to limit socio-culturaldamage. Encouraging more positive local involvement intourism activities.

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