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MICE I01 - Meetings, Incentive, Convention and Exhibition Philippines Industry Setting

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MICE I01 - Meetings, Incentive, Convention and Exhibition Philippines Industry Setting is about a bird's eye view of the MICE Industry in one of the brightest spot of Asia - the Philippines.

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MICE I01 - Meetings, Incentive, Convention and Exhibition Philippines Industry Setting

  1. 1. MICE : An Introduction
  2. 2. MEETINGS • Coming together of a number of people in one place to confer or carry out a particular activity; • Can be on an ad hoc basis or according to a set Pattern;
  3. 3. MEETINGS • Participants usually include corporate management and staff, shareholders and government bureaucrats; • Venues are small to average-sized meeting rooms.
  4. 4. Incentive Travel • A meeting event that is part of a program offered to participants to reward a previous performance;
  5. 5. Incentive Travel • Participants may include sales representatives, corporate staff dealers and distributors; • Venues are usually hotels/ resorts near tourist attractions.
  6. 6. Convention • Gathering of delegates, representatives and members of a membership or industry organization convened for a common purpose;
  7. 7. Convention • Participants normally consists of professional and trade associations, political parties, charities and events organizers; • Venues for small conventions may include hotels but big conventions require large- scale convention centers.
  8. 8. Exhibition • Events at which products and services are exhibited/displayed to induce sale; • Participants usually include industry Associations/exhibitors, events organizers and buyers; • Venues are large scale exhibition centers
  9. 9. MICE Tourism Trade
  10. 10. Composition of Meetings
  11. 11. MICE Players
  12. 12. MICE Value Chain
  13. 13. MICE Value Chain
  14. 14. M – eetings I – ncentive Travel C – onvention E – xhibition | E - vents
  15. 15. FIT Free Independent Traveller Business Traveller
  16. 16. 6 X More Spending Power
  17. 17. • Airfare • Hotel and Accommodation • Food and Drinks • Shopping • Entertainment • Transportation
  18. 18. Rank Country No of Meetings 1 USA 934 2 Germany 689 3 United Kingdom 582 4 France 545 5 Spain 533 6 Italy 468 7 China 410 Japan 410 9 Netherland 368 10 Canada 287 Portugal 287 World Ranking Meetings Per Country Source: ICCA
  19. 19. Rank Country No of Meetings 1 USA 934 2 Germany 689 3 United Kingdom 582 4 France 545 5 Spain 533 6 Italy 468 7 China 410 Japan 410 9 Netherland 368 10 Canada 287 Portugal 287 World Ranking Philippines No. 48 66 Meetings Source: ICCA
  20. 20. Rank Country No of Meetings 1 China 410 2 Japan 410 3 South Korea 267 4 Australia 211 5 Thailand 174 6 Singapore 151 7 India 143 8 Chiinise Taipei 141 9 Malaysia 115 10 Hongkong 99 Asia Pacific and Middle East Ranking
  21. 21. Rank Country No of Meetings 11 Indonesia 94 12 United Arab Emirates 92 13 New Zealand 67 14 Philippines 66 15 Vietnam 48 Asia Pacific and Middle East Ranking
  22. 22. Ranking 1982 2016 Diff. World 8 48 - 40 Asia Pacific 1 14 - 13
  23. 23. The Philippine MICE Roadmap 2030  P 1.4 Billion Gross Value Added  P24.8 Billion Revenues  Top 10 ICCA Ranking Worldwide
  24. 24. Tourism is a People’s Business - Sec. Mon Jimenez, DOT Secretary
  25. 25. MICE is a People’s Business, The More We Meet, The More We Grow Our Country
  26. 26. New Venues in Asia
  27. 27. Orly Ballesteros, CPM-Asia info@exlinkevents.com www.linkedin.com/in/orlyballesteros/ Thank You Very Much!

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