TSM 101: Week 5 how tourism is organized


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Principles of Tourism 101 lecture: How is touri

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TSM 101: Week 5 how tourism is organized

  1. 1. How Tourism isOrganized Organizations handling Tourism in the Philippines and the World. School of Hospitality Management
  2. 2. Tourism Organizations• Some organizations perform different tasks. – Catalysts – Planning – Development and – Promotion functions School of Hospitality Management
  3. 3. Tourism OrganizationsTourism organizations can be viewed in the following ways: – Geographically – Ownership – Function/ Activity – Industry – Motive School of Hospitality Management
  4. 4. School of Hospitality Management
  5. 5. International OrganizationsUnited Nations World Tourism Organization (UNWTO) – Commonly called the World Tourism Organization. – Central office is in Madrid, Spain – A specialized agency of the United Nations School of Hospitality Management
  6. 6. United Nations World TourismOrganization (UNWTO) – Widely recognized and the leading international organization in the field of travel and tourism. – Serves as a global forum for tourism policy measures and source of tourism know-how. – It has 145 member countries; 350 affiliate members. School of Hospitality Management
  7. 7. United Nations World TourismOrganization (UNWTO)• Basic goals of the organization include: – Work with governments to make tourism a strategic economic development and employment priority. – Move toward open and competitive markets. – Pursue sustainable development. – Eliminate barriers to growth in the industry. School of Hospitality Management
  8. 8. United Nations World TourismOrganization (UNWTO)• Its major activities include: • Transfer of tourism know how to developing countries. • Providing Tourism Statistics and Market Research • Human Resource Development • Encourage World travel through the standardization of travel documents. • Promotes sustainability • Creates special projects School of Hospitality Management
  9. 9. United Nations World TourismOrganization (UNWTO)• The silk road – Project undertaken by the WTO and UNESCO – Aims to revitalize through tourism ancient highways. – The road passes through Japan, Korea, China, Kazakhstan, Kyrgyzyan, Pakistan, Uzbekistan, Tajikistan, Turkmenistan, Iran, Azerbaijan, Turkey, Georgia Greece and Egypt. – Includes brochure and video, familiarization trips and special events. School of Hospitality Management
  10. 10. World Travel and Tourism Council (WTTC)• Forum for global business leaders in travel and tourism.• Composed of presidents, chairs and chief executive officers of 100 of the worlds foremost companies.• Raising awareness of the economic and social contribution of travel and tourism. School of Hospitality Management
  11. 11. World Travel and Tourism Council (WTTC)• Global Activities – Challenges and opportunities that affect all sectors of the global industry. – Provide an effective voice for the industry in its dialogue with governments around the world. School of Hospitality Management
  12. 12. World Travel and Tourism Council (WTTC)• Regional Initiatives – Working with governments, local leaders and WTTC global members to identify and eliminate barriers to growth of tourism.• Economic Research – The primary vehicle used to convey the message that tourism is the worlds largest industry. School of Hospitality Management
  13. 13. International Air Transport Association(IATA)• Central office is in Montreal• The global organization for all international air carriers.• Its mission is to represent and serve the world airline industry. School of Hospitality Management
  14. 14. International Air Transport Association(IATA)• Valuable source of information on the Airline industry.• Responsible for the safe movement of persons and goods from any point on the world air network.• Standardization of airline tickets, baggage checks and other documents. School of Hospitality Management
  15. 15. International Civil Aviation Organization(ICAO)• Organized by governments to promote civil aviation on a world wide scale.• “Guiding Civil Aviation into the 21st century” was the original plan in 1944.• Aims to promote the safe and orderly development of international civil aviation throughout the world. School of Hospitality Management
  16. 16. International Civil Aviation Organization(ICAO)• It sets standards and regulations necessary for aviation safety, security, efficiency and regularity, as well as for aviation environmental protection. School of Hospitality Management
  17. 17. Developmental Organizations• These are large financial organizations who are willing to make developmental loans. • World Bank • United Nations Development Program • Asian Development Bank • FONATUR (Mexico) • EMBRATUR (Brazil) School of Hospitality Management
  18. 18. Organization for Economic Cooperationand Development (OCED)• Established under a convention signed in Paris on December 14, 1960.• Established to achieve the highest sustainable economic growth and employment and a rising standard of living in member countries while maintaining financial stability.• Contribute to sound economic expansion in member as well as non member countries. School of Hospitality Management
  19. 19. Organization for Economic Cooperationand Development (OCED)• Contribute to the expansion of world trade on a multilateral, non discriminatory basis in accordance with international obligations.• This organization is a forum for monitoring policies and structural changes affecting the development of international tourism School of Hospitality Management
  20. 20. Regional International Organizations• Pacific Asia Travel Association (PATA) – Represents countries in the Pacific and Asia that are united to achieve a common goal.- Excellence in travel and tourism growth. School of Hospitality Management
  21. 21. Pacific Asia Travel Association (PATA)• Promotes tourism through programs of research, development, education and marketing. School of Hospitality Management
  22. 22. European Travel Commission (ETC)• The strategic alliance that provides for the collaboration between the European national tourism organizations• This is the National Tourism Office of Europe School of Hospitality Management
  23. 23. European Travel Commission (ETC)• Attraction of millions of potential and existing overseas customers from the major overseas markets. School of Hospitality Management
  24. 24. Department of Tourism• Created in 1956 when the board of Travel and Tourist industry was created by law.• The primary agency responsible for encouraging, promoting and developing tourism as a major socio- economic activity to generate foreign currency and employment. School of Hospitality Management
  25. 25. Department of Tourism• This agency is headed by a secretary with a cabinet rank.• Its original functions include: – Effective removal of unnecessary barriers to travel – Integrating and simplifying travel regulations and enforcement – Review all tourism projects which could include loans from the government. School of Hospitality Management
  26. 26. Department of Tourism• This agency is headed by a secretary with a cabinet rank.• Its original functions include: – Effective removal of unnecessary barriers to travel – Integrating and simplifying travel regulations and enforcement – Review all tourism projects which could include loans from the government. – Formulating suitable standards to ensure that the highest are met. School of Hospitality Management
  27. 27. Philippine Convention and VisitorsCorporation• The Marketing arm of the Department of Tourism.• This is the agency responsible for international tourism marketing.• Participates in trade missions and travel trade expositions.• Produces sales collateral and trade advertising. School of Hospitality Management
  28. 28. Philippine Convention and VisitorsCorporation• Responsible for major international promotional campaigns: - Islands Philippines - Jeepney Island Adventure - Musical Islands Philippines School of Hospitality Management
  29. 29. Tourism Infrastructure and EnterpriseZone Authority• Formerly called the Philippine Tourism Authority.• Mandated to designate, regulate and supervise the TEZ’s• Develop, manage and supervise tourism infrastructure projects in the country. School of Hospitality Management
  30. 30. Tourism Infrastructure and EnterpriseZone Authority• To provide technical and financial assistance to qualified tourism projects, investors and proponents (both government and private)• To generate revenues to fund both national and corporate developmental needs and/or undertakings School of Hospitality Management