MICE TOURISM Indian and world  MICE tourism don by our group.

1. MICE
Group 1

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What is MICE Tour Package?
• India's Potential for the same - statistics and news
• What does a destination to have to be a MICE
destination?
• Target audience for (MICE) on the basis of -
Age, Gender, Income, Interest
• MUST haves specific ingredients
• Selling Process and Marketing Plan
About Us
Mice Tour Package sales pitch
India today is at a nascent stage of
development in the global MICE market.
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Objectives to find

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MICE Tour Package
Meetings, Incentives, Convention/Conferences and Events
(MICE)
MICE tours are planned in advance and are
brought together MICE tours are planned in
advance and are brought together for
a particular purpose. It refers to a specialized
niche group of tourism dedicated to planning,
booking and facilitating conferences, seminars
and other events..
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Indian’s
Potential for
MICEAs per ICCA, India occupies 35th position in the
world, with a total of 116 Global conferences
organized in the year 2014 -15.
Abdul
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● India has sound infrastructure in terms of
hosting MICE events.
● India is identifying and adding cities wherein
MICE can be a top draw to boost tourism and
pep up economy of the particular location.
● These cities already have a good
infrastructure as far as hosting conferences
are concerned and/ or in the process of
development.
The MICE Map of India has been depicted
in the figure below.

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As per latest
statistics available from ICCA, the following cities of India has contributed immensely in
improving rankings for India

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● There has been 15 to 20% of annual growth in the inbound MICE segment with an
estimate of Rs. 8500 crores annually. The ranking of India is 31st in global meeting market
as published by ICCA (International Congress and Convention Association).
Economic Impact of Indian MICE Tourism:
India’s contribution to the Global
MICE industry Turnover
India’s contribution to the Global
MICE industry stands at 0.96% of
the Global figures. 1 USD has been
assumed as Rs. 70 for this
calculation
MICE Contribution to
Indian Economy
The estimated total
contribution from MICE
Tourism is Rs. 37576 Crs to
the economy directly
though there

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● Top 10 destination for MICE business
The International Conference and Convention Association (ICCA) publication)

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● In the Asia Pacific region,
Indian business travelers rank
second in average number of
trips taken during the first six
months of the years 2011.
● As a side note , the Accor
Survey shows that business
travelers are very much eco -
conscious.

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3) What does a destination need
to have to be a MICE destination?
Fatema

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• Extraordinary connectivity: There are tremendous changes in the domains
of air and road connectivity in India. With more than 20 international and several
domestic airports, it becomes easy for attendees to travel to any location with
much a hustle. Alongside air travel, the expressways and highways have
been reconstructed properly, sufficing to a fast, safe, affordable travel.
• Apt Infrastructure: The metro cities of India are at par with their hospitality.
With more than 300 hotels in the 5-star category in different cities, they prove to
be the best MICE destinations with excellent amenities and services of
International standards. Several convention centers at prime locations prove to
be a perfect place for conducting big conferences, meetings, and other events.
Educational institutes with spacious seminar halls help in catering a larger
audience at one go.
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• Places of historical importance: India is a nation of diverse cultures, traditions,
and variety of food. Most importantly, it construes several aesthetic spots of
historical importance like Qutub Minar, India Gate, Taj Mahal, and many other,
which act as a catalyst in attracting attendees.
MICE industry is not just a business venture in today’s times, but more than that.
It is growing exponentially and the companies believe in ensuring a personalized
experienced for their employees and other attendees.
• Technology: Technology plays an important role in bringing Mice tourism to a
particular destination. Currently in India, innovation and the expectations of the consumer
are bringing more transparency to the industry and more immediacy – two of the values
that lie at the heart of any business. In the MICE industry, technology is enabling supply &
demand to be directly in touch.
Fully functional facial recognition systems that are being implemented in airports can be found in
fairs and convention centers. This technology allows thousands of people to rapidly access the
inside of a venue where a large event is being held.

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4) Target audience
Avantika

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Target Audience
MICE TRAVELLERS
DECISION MAKERS
Mice travelers are the decision makers of there trips because
it is held for a specific purpose. It includes the
executives/officers working at different hierarchy levels. Of a
company/organization.
The customers are usually corporate and association.
Hence, it is for a specific purpose and business oriented travel.
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In case of exhibitions, trade fairs and trade shows, the visitors can
represent companies ranging from manufacturing organizations;
dealers and distributors; trading companies, buying and export
houses; factories; engineering and technology companies; service
providers; consultancy companies; and numerous others.
The exhibition visitors would also be from
various positions within these organizations
such as from CEO/CTOs, Presidents and
Managing Directors to managers, department
heads, engineers and technical officers.
The events also attract various
professionals such as engineers,
finance professionals, graphic or
web designers, professionals from
electric, electronics and IT fields, etc.

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A printing industry
event would bring
printing houses
and publishers
trade and service
companies;
multimedia and
designing firms
and professionals
in designing,
graphics,
publishing,
printing, etc.
Building and
construction
Architects
consultants
interior
designers,
Consultants builders,
engineering
and
construction
companies
An
association
meeting
Association
executives
Corporate
Members
Examples of MICE events
The type of event decides the kind of visitors, professions and positions, and different types of organizations it attracts.

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INCOME
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Opportunities’
and Threats
to MICE
MICE industry offers tourism services in which organizers and
suppliers that manage and deliver meetings, conferences,
exhibitions, and other related events held to achieve a range of
professional, business, cultural, or academic objectives.
With the help of Government initiatives to promote SMEs and
liberalization of market has increased to entry into the MICE industry.
The urbanization of cities, development of infrastructure and the
change in lifestyle of business travelers to seek for leisure trips as
industrial growth has fueled it.
The downfall is that the high costs with MICE events and uncertain
global political conditions can disturb our plans. The biggest example
here is the pandemic of Global COVID-19.
Some factors such as the investments in infrastructural development
and technological advancements are expected to provide avenues
for growth in the near future.
INCOME FACTORS

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5) Specific ingredients
Abdul

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● Services catering to Big Group size
The Indian Government realizes the fact
that the long-term sustainability of
conference business can be ensured
through building an extensive network
of allied infrastructure, which ranges
from availability of hotel rooms,
excellent connectivity to the venue, a
well-developed transport network and
other tourist attractions. The
government is providing financial
support for developing international
convention centers and tourism related
infrastructure.

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● Auditoriums
There are many venues that not only help
the event industry in India to grow but
are also developing the MICE Industry in
India.
Some Venues for business conferences in
India Not only boost business but also
act as one place which holds brilliant
ideas at one place.
Pragati Maidan, New Delhi, NCR.
The Lalit Ashok, Bengaluru, Karnataka.
Taj Lands End, Mumbai, Maharashtra.

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Bleisure
Destination:
The top two
factors which
can prompt a
business
traveler into
turning his
business trip
into a leisure
trip are:
1.Availability of great entertainment, whether in the form
of famous theatres, adventure parks or studios, etc.
(57%)
1.The destination being a world-famous tourist spot/
city/country (52%)
Bleisure is no more just a
buzzword among corporate
travelers. It has propelled
itself in a position of a
contender for travel service
providers as more Indian
millennial business travelers
lean towards bleisure travel.
Demographics: Largest group of bleisure travelers are
between the ages of 45 - 55 yrs. whereas second largest
group comprises 25 - 35 yrs. old's, making bleisure
travelers largely millennials and baby boomers.

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6) Special Pricing Strategies and
inclusions6) Special Pricing Strategies
a6) Pricing Strategies and
inclusions
Dhruv

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● Complimentary booking of conference room.
● Complimentary during conference and meeting in the
conference room.
● COR rates-Corporate hotel rates (or negotiated hotel
rates), are discounted prices agreed between an
organisation and a hotel for a set period. The
organisation gets a better deal on their hotel rates and, in
return, the hotel receives a higher volume of bookings.
For e.g mice organization has to complete 10000 nights
in a year, the hotel charges 50% discounted rates for
those 10000 nights

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7) Selling Process &
Marketing Plan
Ronak

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Social media sites like Facebook have made it easy and compiling of millions of people's to
register and connect with dozens, sometimes hundreds of families and friends. Match this up
with the fact that, on a personal level, most tourism operators have also used social media as
sides to connect with their families and friends online - and it's like peanut butter and
chocolate!
● Marketing Strategy
Tourism and
Hospitality
Establishes
Relationship
Promoting Tourism &
Hospitality In India
Ideal Client

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● Social Media :
1. Social media has made it easy for millions of people to register and connect with
dozens, sometimes hundreds of family and friends.
2. With social media marketing, you can really maximize the power of word-of-mouth
advertising from your current guests with real-time online exposure.
3. Today more travelers use online resources to learn about travel destinations, Service
providers, pricing options.
4. So, making use of social media and digital marketing to expand your customer base is
very essential to sell your tour package.
● Defining your target market :
1. It is important to know what your clients look for, what their needs are and what they
expect from the facilities and services of a hotel.
2. Once you know these expectations, you would be able to adjust your offer and to
market what you have more effectively.

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● Strike for repeat customers :
1. Companies that require MICE events more often than are interested in MICE and event
tourism on a regular basis, so it is advisable to focus on creating long lasting
connections and working on increasing the loyalty of your clients.
2. Word of Mouth would be an important communication channel for companies that seek
to promote MICE events and packages.
● Defining your client :
1. Definition of your target clients, or buyer personas is essential, as in any marketing
strategy.
2. You need to know who your buyers are and what their needs are on each stage of
the buyer’s journey.
3. What information do they look for when deciding on the destination or a type of the
event? Know your client.

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Thank
You
Abdul - 14
Avantika - 04
Dhruv - 15
Fatema - 55
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Ronak – 28