2. There is nothing quite so useless as
doing with great efficiency something
that should not be done at all.
Peter Drucker
3. Validate your strategy & assumptions
Background Reading
Background Viewing
Product Brief Shortcuts
DIY: your MVP Canvas
Product Brief Speedbumps
Come to our Show-n-Tell and Wrap Party
4. What is a Product Brief?
document that translates
research-driven
customer insights
into
product strategy
& design decisions
5. Background Viewing
This is how we brought an innovative social game to life
Bears and Snakes: the wild fronteir of social game design Brian Reynolds
6. ValMidaVtPio nS Shhoortrctcuuttss
• Update Canvas with validated learning
• Identify top 3 insight-driven job stories
• State hypothesis + Phase 1 MVP of next build
• Create Phased Rollout Plan to capture ideas
7. Product Brief Template
to unlock this template, register for MVP Design Hacks
Product Strategy: updated MVP Canvas
Customer Insights: prioritized list
Next Experiment: what to build next, & why
MVP + Roadmap: vision + next steps
8. Validation Speed Bumps
• Missing clear, actionable customer insights
• Too much detail and documentation
• Expanding scope & goals, not MVP-focused
• Lack of C-suite support for lean practices
• Data Nazis who dismiss qualitative research
9. Week 8 Office Hours
WED 10/26/2014 9-10 AM & 4-5 PM PST
Special
VIP
Guest
Coach
http://mvpdesignhacks.com/fall2014
