1. Key Elements of an Satisfying Core Loop
Investment & CTA
Feedback & Progress
Engaging Activity
Internal
Trigger
External
Trigger
2. Habit Story
Product Narrative Core Loop
Internal Trigger External Trigger
Investment &
CTA
Engaging
Activity
Feedback &
Progress
When I
trigger
I want a
activity + goal
so I can
outcome
Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
translate them into Core Loop elements that describe how a customer might use your product once they know the ropes. .
To create YOUR core loop, start by prioritizing your habit stories
For example, the Toyco habit story
Now identify the key triggers that you think will drive your customers into the loop
The internal Triggers all revolve around parents needing a break – and feeling a bit guily and unsure about it
The fuel of your loop is a set of engaging, repeatable activities that deliver that “hit” your customer is looking for
Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
The through-line of your product narrative is the story of your customer building a skill and getting better at something. feedback and progress help to motivate this skill-building....
Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
To deepen your customers’ engagement with your product, introduce features like stats, stories an customzation that can drive investment – and make it harder to leave
Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
Finally, you’ll want to pull players back with external triggers
Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
