business architecture

1. B U S I N E S S A N A L Y S I S C O N F E R E N C E E U R O P E 2 0 1 4 | © E N T E R P R I S E A R C H I T E C T S | PAGE 1
BUSINESS ARCHITECTURE
Next Steps
Theory
VPD
1
2
3

2. Preparation,
Project kick off
Validate your Idea DESIGN Product development GROWTH
Idea research
Customer
development
UVP Demo-time
Competitor
research
Copywriting
Solution
Interview
BMC
Project
Report
Defining
MVP
MVP design
Early adopters
Customer development
MVP
validation
MVP design
Interactivity
Server &
Database
Framework
Modules
Soft
launch
Learn about
users Quality
Control
Growth Hacking
B2B Sales

3. Validate your Idea
Lean methodology to find evidence for your Idea success

4. Validate your Idea
FINDING PROBLEM – SOLUTION FIT
Preparation your Company
Project kick off: details, roadmap, Idea details
Estimated: 1day
Competitor research
Your competitors' marketing strategy,
keywords , pricing, differentiators.
Estimated: 1day

5. Customer Development
(Problem – Solution fit)
Real Problem/Pain/Gain/Features? Problem vs market? (Value
Proposition handbook) Early feedbacks from the market.
Powerful Message, UVP
Feature, Benefit, UVP – Copywriting…
with external partners
Demo times
Create beautiful demo page (landing page) to collect client
interest and email address – early validation!
Geat early adapters to sign-up
Solution Interview
Client interviews based on landing pages.
Collect and analyze the feedbacks

6. Business Modell Canvas
Fill the BMC file.
Project Finance estimation file
Innovation Checklist
Innovation checklist finalization
Decision to go not go.

7. DESIGN & PRODUCT DEVELOPMENT
Creating Lean product’ MVP version, validate on the Market.

8. Design & Product Development
By Service Design
Building awsome product
Specify Service Design foundation and
customer journey. Planning Product
development plan.
Estimated: 1 day
MVP: outlining and design
Prepare the right mindset.
Building the madatory MVP offline,
online product development.
Estimated: 5day

9. Customer Communication
While building the MVP need to be done
the customer communication: Blog,
fairs, chat…
Estimated: 5days
Service Design
Based on all customer feedback,
requirements and early validaton building
the customer journey map and service
Blueprint.
Estimated: 2days MVP validation before launch
Summarizing all learnings
Estimated: 1 day
Innovation checklist
Innovation checklist finalization
Decision to go or not go.
Estimated: 0.5day

10. Go or not Go…
Analysis
Deep analysis need avoiding huge cost on Growth and launching
phase.
Condition: perfect Product-Market FIT allows next phase.
58%
Workshop
Decision of going back to Idea validation phase or jump to Launch/Growth…

11. Soft Launch & Growth Marketing
The Lead to GROWTH

12. Soft Launch & Growth Hacking
Business Model FIT
Soft Launch & Get early adopters
Go to the web, Faris, conferences and
get Early adopters!
Estimated: min 5+ days
Learn about your user
and Optimize
Optimize Activation, Retention.
Starts Data-driven optimization Rocks!
Estimated: 5+ day

13. Growth Hacking (Marketing)
Starting the FUN!
40+ tools , involving growth hacking teams
Estimated: 30+days
B2B Sales Hackers
Enterprise Sales Hackers.
Finding the key accounts.
Estimated: 30+days
Found Raising
Go to the next level.
Preparation: 5+days

14. Growth – B2B Sales
Get early adopters by Growth Hacking
Use B2B sales hackers to close the deals!
Target: 80/20% Analyze Strategy Campaign Optimize / Close

15. Project & Financial Calculation

16. Project Plan
Preparation
Project kick off
Validate your Idea: upto 30days DESIGN: 15days Product development: 15 – 30days GROWTH: 30+ days
Idea research
Customer
development
UVP Demo time
Competitor
research
Copywriting
Solution
Interview
BMC
Project
Report
Defining
MVP
MVP design
Early adopters
Customer development
MVP
validation
MVP design
Interactivity
Server &
Database
Framework
Modules
Soft
launch
Learn about
users Quality
Control
Growth Hacking
B2B SALES