Audience Research

1. *

2. *
* I decided to post a quick survey on my blog to get an idea of
weather it was best to feature a narrative, performance or
abstract video. As you can see by my initial ideas I want to
feature a narrative and performance in my video. As you can
see by my survey this was the correct idea as both narrative
(4 votes) and performance (3 votes) received votes compared
to abstract which didn’t get any votes. Another thing that I
found out was important through this poll is that it was
important that the video relates to the lyrics of the song.
This received six votes from the people who voted and I will
try to stick by this and make my video relate to the songs
lyrics. Finally it also seems important to the audience that
artist appearance is featured in the video and because of this
I will feature performance from my artist. Overall this small
survey has helped me to understand what I needed to feature
in my video.

3. *
*I posted both of my surveys on social media sites
such as Facebook, Twitter and Instagram in order to
gain more responses to my surveys. By doing this I
have found a way to gain many responses for my
surveys which would have been more difficult had I
not promoted my surveys as they would not have
been viewed by many people. However, there is an
issue through doing this as most people I have on
my social media sites are around teenager age.
Despite this I believe doing this was a big help in me
gaining responses to my survey.

4. *
*I sent out a survey to find out what people believed
would be the best way to present my video. I have
looked to the results of my survey and will take
them into account when I create my video. I asked
10 questions and will look to each of the answers
and see what the majority of people said. On this
survey I got 82 responses which I believe is a good
number as it will give me a wide verity of peoples
opinions to look at. To get this many responses I had
my survey sent out to everyone in my college
through the college email.

5. *
*I wanted to know the age of the people who are
answering my survey because it was important to
me that my survey was answered by people of
various age groups so that I knew I was getting
opinions from many people. My survey was
answered mostly by people 17 and under meaning I
didn’t get my desired verity. However, doing this
was still helpful as people of this age are the
current market for music so getting their opinion on
what I should do for my music video is important.

6. *
*I wanted to know the gender of the people who
were answering my survey as it would be easier to
see who is the larger target audience for my music
video if I follow the advice of the survey. I found
out that more females answered my survey than
males meaning that the wider target audience for
my video would be females if I followed the advice
given to me in the survey.

7. *
*I wanted to know whether people liked to see the
artist in the music video as I knew this was
something I was considering doing. Through the
survey I found that around 82% of people liked to
see the artist in the video, meaning I was right in
my assumption to include the artist. I must also
take into account the 17% of people who don’t like
the see the artist and maybe include the artist less
than I have originally intended to.

8. *
*I wanted to know whether people liked to see
a verity of locations because I had planned to
do this from the beginning and wanted to know
if this was the right thing to do. From the
results I can see that it is the right thing to do
as 86% of people said that they wanted to see a
verity of locations in my video.

9. *
*I wanted to know whether people liked to see
a verity of costumes and again the larger
majority of people answered yes to this
question with 74% of people saying that they
like to see a verity of costumes. This was the
result I had been expecting and have already
planned to include a different verity of
costumes.

10. *
*I wanted to know whether people believed that my
music video would fit better in colour or in black
and white because of the mood the song creates.
Surprisingly to me the highest majority of people
said to use a combination of both, something I
hadn’t thought about doing but am now considering
because of the response I got from the audience.
Using colour also received a high majority of votes,
only receiving one less than using both, meaning I’m
still considering doing this.

11. *
I asked people what they thought the song was about so I knew whether my
concept would make sense to the audience to fit in with the song I have
chosen. I had made my own conclusion about what the song meant and have
come up with a concept for it. These are some of the responses I got;
*Life’s too short to care about little things
*Overcoming difficulties
*Finding a better life
*Not dealing with problems
*Boredom
*Not sure
Many people where unsure what my song was about meaning it may be easier
for them to understand when there is a video accompanying the song. A few
people believe the song means the same as I do, not dealing with problems or
distractions. I’m glad there was a few people who answered like this as I’m
basing my video concept around this idea and this means people will be able
to relate to my concept and understand my concept.

12. *
*I decided to ask people what they believed my video
should be in terms of structure. A majority of people
said they would like the video to be a narrative with
58% of people answering this way. Looking at this only
9% of people answered with how I am planning to
structure my video as a narrative and performance
piece. This has made me consider reconstructing my
plan to be a pure narrative but I believe that
performance is a strong part of what I have planned
for my video and would like to keep it as part of it.

13. *
*I decided to ask people what they believed my
video should be in terms of editing as I wanted to
know what they thought the beat of the song would
best be seen as. Looking at my results I have found
that most people agree with what I was originally
planning on doing with 63% of people saying using a
combination of both fast and slow editing which
means its what I’m probably going to do.

14. *
I asked people what emotion this song creates when listening to it to
find out what mood I should direct my video towards. Some of the
responses I got to this question are;
*Sadness
*Madness
*Passion
*Excitement
*Regret
*Empathy
*Not sure
Looking at this list of emotions there is a wide scope for what I can
aim my music video towards. I will most likely try and implement
many of these emotions into my video but will most likely have it aim
most towards sadness but in a creative way.