This document analyzes the language, institution/ideology, audience, and representation conveyed by a digipack and album poster for a pop punk artist. The dark colors and feminine fonts/swirls suggest serious but delicate subject matter that appeals to both men and women. As with the music video, the target audience is ages 15-25 who relate to the artist's experiences and themes of feeling lost. Depicting the artist alone in dark woods represents how they feel trapped and confused in life, though different audiences may interpret it differently. The independent record label and themes of darkness and loneliness highlight the artist grappling with life decisions.

1. LIIAR Analysis

2. Language
In relation to media language, you are able to see that there is quite a strong meaning behind
everything that has been presented on the digi-pack and album poster. Firstly, the use of the dark
colours presents that this album could be quite serious and has a lot of strong and meaningful songs
that will be featured on the album, but also it expresses that it is perhaps from a darker and rocker
genre which is why it conforms to the Pop Punk genre. Although these texts have strong and
meaningful connotations, the use of the swirls and the rough white patches express the singers more
feminine side which enables the album to appeal to a lot more women as well as men as this genre is
often associated with a lot of men. Moreover, the use of the fonts again present the singers feminine
side as the use of the swirls and fonts themselves aren’t very sharp or rough which presents that the
artist herself could be quite delicate and innocent with contrasts with the type of genre she is
working with, but again corresponds and creates continuity with the music video. The images that
have been used also present the singers innocence as in the main image on the front cover she isn’t
looking at the camera which may present she is afraid to trust people anymore and wants to hide, but
as the audience open up the digi-pack they will see her directly addressing them which means she is
now opening up more to the audience as her feelings have been presented in her music. Overall,
there is quite a strong and serious meaning that can be understood from this digi-pack and album
poster as it expresses the artists mood quite strongly.

3. Institution and Ideology
Just like the music video, my artist is signed to the independent record label ‘Hopeless
Records’ which was founded in 1993 – however, one day she could end up changing the record
label depending on how her career goes. In relation to ideology, we are able to see that the
main values and beliefs of these texts are that the idea of being in dark woods presents a dark
tone and perhaps informs the audience that the artist is in a deep and dark state and may be
going through a lot. The use of the woods presents how people can get lost and feel lonely, so
this digi-pack and poster highlight that the artist is perhaps confused and lost in what she
should be doing with her life or maybe even something more specific.

4. Audience
The audience for these two texts will essentially just be the same audience that I stated
when I was doing the LIIAR analysis for the music video. Again, in relation to a broader
audience, these texts would generally appeal to people who like Pop Punk music –
however, to be more specific, people between the ages of 15-25 are probably the most
likely to purchase this album due to the fact that again people at this age will be able to
relate to a lot of the things that the artist is going through. As I said earlier, Pop Punk is
generally associated with the male gender, which means my artist would have more male
fans – however, I have added feminine features to the album which makes it more
interesting and appealing to the female gender, so hopefully my artist will appeal to both
the male and female gender. Although the texts are aimed mainly at people that like the
Pop Punk genre, I think people who like dark and meaningful things will be attracted to
this digi-pack and album poster and will want to look at it in more detail, so again
hopefully my artist will gain a larger mass audience due to this.

5. Representation
These two texts could represent many different things, but as said before,
I think the majority of people will believe that they represent how the
artist is lost and trapped in life and is confused about what to do. Again,
the use of the dark colours and sad poses presents that she may not be in
the right place and wants to figure things out and she is able to do that by
being alone in the forest. This is only one of the ways that this digi-pack
and album poster could be represented – however, everyone has their
own perspective on everything and different audiences may think that
these texts have different meanings and can be represented in different
ways, but this will be left to the audience themselves to figure out as this
is what enables the audience to be creative and figure out the meaning of
the album in their own minds.