1. Survey Analysis

2. Through using a primary research technique I carried out a survey by asking 10
people 10 different questions to help me in finding my target audience for my
music video, finding whether the people enjoy to see much content in their music
video and to see if they are interested in the genre of music I have chosen to carry
out for my music video. This will also help me to find out whether to create a
narrative music video as people may find that more appealing for the video. My
results and analysis of them will be shown in this PowerPoint.

3. The results of my survey came to find
that I had a mix of 17/18 year olds.
This is likely to the fact that I sent my
survey to people in my class so the
results came back to be my age
group. This is useful as it has enabled
me to find that my target audience
will be set around the age
teens, from this survey I have found I
will likely aim towards the 17/18 age
group. The use of this primary
research technique has been useful
for me in finding the age of those I
sent the survey to.

4. The results of my survey have found
that the majority of those who
answered it are male. This doesn’t
necessarily mean that I will focus my
music video to just males as that
would not be successful, despite
these results my music video will be
most likely aimed towards a mixed
gender as then it will be a much
stronger impact especially saying it is
more of a mainstream song, it is
within the pop genre in many
aspects as well as it being dance,
therefore aiming for a mixed target
audience it is important to bring in as
much audience as possible.

5. The results of question three finding
out the repliers employment status is
very important to the way I sell my
product. The fact that the majority
who participated in this survey aren’t
employed and only 30% have a job
helps a lot as it gives off the thought
that the majority won’t be willing to
go out and spend their money on
CD’s or singles with the song on, this
is useful as it will mean that a lot of
people will use websites such as
YouTube to view music, this will
contain the music video and
hopefully appeal to the listener a lot
more as the video that they see may
persuade them to go out and
actually buy the single or the album
so this response helps me in the way
I design the music video.

6. My survey results show that the
majority of people who I asked about
their favourite music genre replied with
the answer pop. This is a very useful
finding as the song that I and my
partner have chosen to create a music
video for is in the pop genre as well as
the dance genre; Avicii’s Hey Brother.
This has been useful as it has made it
clear that the song and the video will
appeal as people enjoy that genre of
music. Secondly the other two genres
that people said is their favourite is
Rock and Rap, this is useful as the
secondary song we were going to
choose was in fact Eminem, so this has
also been useful in the case that the
backup song to do would have been a
hit as well with the people that
answered this survey so this was
therefore a very useful discovery whilst
carrying out my survey.

7. This questions result from my survey
have been very useful, as finding out
what style of music video that people
enjoy is actually very significant to
creating the video for the song that I
and my partner have chosen to go
through with. The results found that
40% of the people who answered
actually prefer a narrative music video
which is in fact exactly the style that
we have chosen to do so it is very
useful to find that it will be the most
enjoyed from the 3 choices. The rest of
the results found that both other
choices were favoured by the rest of
the respondents; these were of course
conceptual and performance. It is very
typical now of mainstream music
videos to use narrative styled videos
and create a story in them for the
audience to get attached to and make
them watch it over and over again, this
is useful as in my own opinion I much
prefer a narrative styled music video as
it makes me like the song more and
actually be interested in it.

8. My research has found that the
majority of people would much rather
watch music videos on their
laptop/computer. This is useful as the
studies have actually shown that only
10%of the people who answered prefer
to watch music videos on the TV, this is
effective for the music video as it
means that more people will likely view
my piece on YouTube, share it with
their friends on sites such as Facebook
or Twitter. Meaning that my music
video will be viewed a lot more as in
my own opinion I will pay more
attention to a music video if I am
listening to the song on my
laptop/computer or my tablet or phone
as it makes me watch the video to
listen to the song. This will mean that
the music video will be viewed a lot
more by teens in modern society as
they use technology a lot more now
and will be more likely to view it on the
internet.

9. Question 7’s results are quite useful
to me as I have found that the
majority of the people I asked are
into the mainstream artists and only
a few were less mainstream artists.
This is useful as the music video I am
doing is on the song made by the
artist Avicii who are a mainstream
group in the music industry so this
questions result has come very
useful as it means that the music
video I am creating will suit well to
the artist that I have chosen.

10. The results from question 8 on my
survey is another vital one, this is
because I have found that %80 of the
respondents said that they do like to
see much content in the music
videos they watch. This has come
useful to my creation of a music
video as me and my partner were
planning a narrative music video that
contains a lot of content and gives
the spectator a story to follow.
Therefore the results of this question
from my survey have allowed me to
focus on making sure that in the
music video that I create there is a
lot of content for those who are
watching it.

11. Question 9’s results have been very
useful to me when deciding how I
should produce my music video, as
the results show that %50 of those
who answered the survey do not
actually purchase music in digital
format and that only %10 purchase it
regularly. These results are useful as
it will show that a music video will be
more likely to be shown more as
people aren’t just going out and
buying the music, so this therefore
encourages me to make my music
video at a much better standard.

12. Question 10’s results are some of the
most useful as they provide evidence
that %80 of the people who
answered my survey stream music
online quite a lot and the other %20
moderately stream it. This was
therefore a very useful piece of
evidence as it gives the conclusion
that people listen to their music on
the internet so on websites such as
YouTube where the majority of the
time you have to watch the music
video to actually listen to the song so
this means that my music video
would be viewed by people looking
for the song.

13. To conclude, my results have come very useful from the survey that people answered
and have enabled me to look for things to change in the planning of my music video
and add things into it such as more content and keep the narrative interesting as I
found that the majority of people preferred a music video with one. Therefore the
results that I have received have influenced me to create a greater and more
successful music video.