Take a look to these 2 principles & 8 tips about how to write for Facebook by Albertina Navas, social media lover & strategist for the blog www.contentisking.tips.

2.  2 principles for Writing for
Facebook
 8 tips for writing more
engaging posts for Facebook
CONTENTS

3. WRITING FOR FACEBOOK2PRINCIPLES FOR
User-centric
Highlight the benefits,
not the offer
Pareto Law
Share 80% of relevant content
and 20% of self-promotion

4. Use links to drive people
to your website1
• The links should
be shortened
• Use Bitly to shorten the
links, so you can track them
• Finish the post with the link
WRITING FOR FACEBOOK8TIPS FOR

5. Use attractive photos,
images or videos2
• Use close-ups, avoid panoramic or
detailed images
• Be careful with the licensing. Use
only your own images or look for
Creative Commons Licensed ones
WRITING FOR FACEBOOK8TIPS FOR

6. Use call-to-action verbs
that can be measurable3
• Don’t assume that people know
what you want them to do. Say it
clearly
• Use imperatives: register, submit,
read, click, comment, watch, etc.
WRITING FOR FACEBOOK8TIPS FOR

7. Start a conversation, listen
first and keep participating4
• The sooner you reply, the better
• The tone of the response should
be consistent with the brand
personality
• Bad comments have to be
responded to, not deleted
WRITING FOR FACEBOOK8TIPS FOR
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8. Share exclusive information,
discounts and promotions5
• Build a community. Your clients
need to feel that there is a special
benefit for visiting your FB page
• Contests are very engaging. Ask
the people to make an action on
the page and give them a token
WRITING FOR FACEBOOK8TIPS FOR

9. Be timely. People love to
celebrate special occasions6
• People love to feel that they are
having a conversation with a
person, not with a company
• Content for special occasions is
usually more shareable
WRITING FOR FACEBOOK8TIPS FOR

10. Plan a different topic for
each day of the week7
• Facebook recommends one
post a day, 2 at most
• Let people know about your
calendar, so they will expect
‘the day of…’
WRITING FOR FACEBOOK8TIPS FOR

11. Schedule your posts,
but be careful8
• Try not to schedule posts that
are either too emotional or too
specific because if something
bad happens just before your
post is published, it may be
perceived as inappropriate
WRITING FOR FACEBOOK8TIPS FOR