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Social media talk

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Social media talk

  1. 1. How to use social media effectively Michael Shilling @memorygate #Societies2012
  2. 2. Social networking is the worlds most popular online activity
  3. 3. 98%
  4. 4. Percentage of UK online community using social networks
  5. 5. 1 in 5 minutes spent online
  6. 6. The importance of Facebook cannot be overstated
  7. 7. Microblogging has emerged as a disruptive new force in social networking
  8. 8. 1 in10
  9. 9. 60% growth
  10. 10. 172% growth
  11. 11. Going mobile
  12. 12. 3 million Vs 32 million
  13. 13. The Social Media Landscape
  14. 14. 7 Simple rules for social engagement
  15. 15. #1 Be in the right place
  16. 16. #2 Be fast
  17. 17. #3 Be visible
  18. 18. #4 Be consistent
  19. 19. #5 Be organised
  20. 20. #6 Be human
  21. 21. #7 Be respectful to others privacy
  22. 22. Use insights
  23. 23. Look after your biggest Fans
  24. 24. What would Jesus do?
  25. 25. #1 A clear message
  26. 26. #2 Valuable content
  27. 27. #3 Variety
  28. 28. #3 Religion
  29. 29. #4 Consistency
  30. 30. What about your page? •Who has a particular client that just keeps on sending you work? •Why do you think that is? •Have you done anything to reward their efforts? •Did you simply work that little but harder to create awesome images for them? •If not do you work harder for them now?
  31. 31. More interest and interaction = more sharing and referrals
  32. 32. Sharing photos
  33. 33. Tagging
  34. 34. Friends, Pages, Events or Groups
  35. 35. Ask ask and ask again
  36. 36. Competitions A WARNING
  37. 37. •Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab •The act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant •You must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall •You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion
  38. 38. Third Party Applications
  39. 39. Other applications and social network tools
  40. 40. &
  41. 41. Social Media Marketing Campaigns
  42. 42. 45 minutes of social media marketing
  43. 43. Here’s what you can do in 45 minutes a day •Schedule 5 tweets for the day •Schedule 5 Facebook updates and links for the day •Find and follow 10 relevant people •RT 5 tweets from your followers •Reply to any @mentions and/or comments •Personally welcome new followers – not DMs •
  44. 44. Get your social media 5 a day
  45. 45. Twitter 1. Follow someone that’s not already following you 2. Add someone to one of your lists and publicly share using an @mention 3. Tweet and article from our archive 4. Publicly welcome a new follower using the @mention 5. RT an interesting message or link and add your own comment
  46. 46. Facebook 1. Like a relevant business page as your business page 2. Comment on another page as your business page 3. Share an image on your page and ask for feedback 4. Share an article from your archives and ask for feedback 5. Participate in a Group discussion
  47. 47. LinkedIn 1. Follow a new company 2. Add someone to your network 3. Update your status 4. Comment in a group discussion 5. Recommend or forward someone’s profile
  48. 48. Other Blogs 1. Comment on a blog you follow 2. Subscribe to an new RSS 3. Sign up to a new mailing list or become a member of a new site 4. Write or suggest a guest article 5. Ask a question in a forum or email a question to the site owner
  49. 49. Your blog 1. Write an article 2. Reply to a comment 3. Update and re-publish and old article (keep the URL the same though) 4. Add a new image to one of your galleries 5. Add a link to your blogroll
  50. 50. #archiveday
  51. 51. Setting up #archiveday • Go though your blog and pick some of your favourite posts. • It is important that what you’re tweeting is of interest to your followers so have a look at what has been Retweeted by your followers in the past. • Use HootSuite to schedule your tweets. • Pick a day that is already good for traffic – Mondays and Tuesdays are always good. • Be consistent with the spread of tweets. I did one tweet every half hour for 24 hours which worked quite well. • Make sure you add the #archiveday hashtag. • Let your followers know ahead of time the day you’ll be having an archive day. • A post like this is also handy if someone asks what the #archiveday hashtag is all about.
  52. 52. Thanks! Give us a mention @memorygate #Societies2012

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