Using your blog as your home base

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Utilizing your blog as a homebase for your online business activities presented by Jim Raffel at the Central Wisconsin Social Media Conference.

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Using your blog as your home base

  1. 1. USING YOUR BLOG AS YOUR HOME BASE Jim Raffel – CEO ColorMetrix and Blogger at Jim Raffel.com Stories and Inspiration, small businessCEO style.
  2. 2. Build an online home base The Goal
  3. 3. The Goal  A community you own and control  Not in the manipulative sense  As in not Facebook where the rules can and do change almost daily
  4. 4. Social Media Outposts Confusing – Right?
  5. 5. Social Media & Community Universe Your Blog YouTube Linkedin TwitterFaceBook Email Marketing
  6. 6. Your Blog – The Community  The home base  Search engine traffic  Shows your willingness to share
  7. 7. Blogging Tips  Just start writing  Can refine purpose and message as you go  Aim for publishing once a day
  8. 8. Linkedin – Think Corporate  Take time setting up a profile  Wait to add connections  Add a picture early in the process  Linkedin is your resume
  9. 9. Linkedin Tips  Write five recommendations for other  Share your blog posts  Don’t share yourTwitter stream
  10. 10. YouTube – Video Works  Setup a profile  Shoot and share some video  Video is coming on strong  Smart Phone/Mobile Devices viewing
  11. 11. YouTube Tips  Shoot for fun  Don’t try for professional  Be candid and spontaneous  If your competitors aren’t why not be first?
  12. 12. Twitter – Engagement  Your profile matters  Follow those you find interesting  Engage them  Share great content  Listen, talk, listen some more  It’s a conversation
  13. 13. Twitter Tips  Be yourself  Engaging vs. broadcasting  Link to your blog  Share your posts multiple times a day
  14. 14. Facebook  A different animal  Can be useful for business  I am selective in who I will add as a friend  The rules change…..a lot and frequently  Be cautious with eggs you put in this basket
  15. 15. Facebook Tips  Get in there  See what works for you  Share your posts with friends
  16. 16. Email marketing  Still works – better than ever  Should drive traffic to your blog  One message at a time  Share more than you sell
  17. 17. Email marketing tips  Look at your inbox  Model the successful campaigns of others  Write unique content for newsletters  Don’t include full blog posts - teasers
  18. 18. Your Community Your Blog YouTube Linkedin TwitterFaceBook Email Marketing
  19. 19. As Your Community Grows  Blog Comments  Posts via RSS/email signup  Newsletter signup  Contact page  About page  Public speaking page
  20. 20. 7 Things Blogging Does  Mitch Joel  1. CriticalThinking  2. Ideation  3.Tinkering  4. Relationships  5. Business  6. Sharing  7. ExhaustValve
  21. 21. Finding Jim Raffel  http://JimRaffel.com  Twitter: @raffel  jim@jimraffel.com  http://ColorMetrix.com  Twitter @ColorMetrix  raffelj@colormetrix.com  Cell Phone: 414-732-6954

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