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I’m	
  Learning	
  	
  
How	
  to	
  Generate	
  	
  
Massive	
  Traffic	
  	
  
With	
  Instagram	
  
#InstagramWebinar	
  ...
Brooke	
  Ballard	
  
Founder	
  &	
  Chief	
  Social	
  Strategist	
  
Twi9er	
  (biz):	
  @B2MediaLLC	
  
Twi9er	
  (per...
•  First	
  blog	
  post	
  in	
  	
  
January	
  2013	
  
•  Awarded	
  Social	
  Media	
  Examiner’s	
  
Top	
  10	
  So...
“Online	
  markeDng	
  
isn’t	
  a	
  series	
  of	
  
campaigns.	
  With	
  	
  
B	
  Squared	
  Media	
  it’s	
  
a	
  c...
My	
  
Instagram	
  
Story	
  
4	
  Reasons	
  
Instagram	
  
Is	
  So	
  
Important	
  
The	
  Perfect	
  
Profile	
  
7	
...
1. Visual	
  MarkeDng	
  
2. Fastest	
  Growing	
  Social	
  Media	
  Plagorm*	
  
3. Your	
  Audience	
  IS	
  on	
  Inst...
6	
  Factors	
  to	
  Consider	
  
Your	
  Username	
  
And	
  Name	
  
Your	
  Bio	
  and	
  	
  
Profile	
  Photo	
  
Use	
  a	
  Targeted	
  URL	
  
In	
  Your	
  Bio	
  
Set	
  Your	
  Profile	
  to	
  
PUBLIC	
  
1.  Use	
  the	
  Link	
  in	
  Your	
  Bio	
  
•  Custom	
  links	
  (i.e.	
  Bit.ly)	
  
•  Customized	
  Landing	
  Pag...
2. 	
  Use	
  Appealing	
  Images	
  
•  Organic/naDve	
  to	
  Instagram	
  
•  Behind	
  the	
  scenes	
  
•  Products	
...
3. 	
  Use	
  CreaDve	
  Videos	
  
•  How-­‐to	
  videos	
  
•  New	
  releases	
  or	
  updates	
  
•  GreeDngs	
  	
  
...
4.	
  	
  Use	
  Hashtags	
  
•  Use	
  relaDve	
  tags	
  and	
  keywords	
  
•  Don’t	
  use	
  too	
  many	
  
•  Use	
...
5.	
  	
  Exclusive	
  Content	
  
•  People	
  need	
  a	
  reason	
  to	
  follow	
  you	
  here	
  
•  Use	
  teasers	
...
6.	
  	
  Be	
  AcDve	
  and	
  Engaging	
  
•  Like	
  and	
  comment	
  on	
  lots	
  of	
  posts	
  
•  Share	
  conten...
7.	
  	
  Have	
  a	
  Strategy!	
  
•  Follow	
  analyDcs	
  (i.e.	
  Iconosquare)	
  
•  Know	
  who	
  your	
  audience...
You’re	
  All	
  Set!	
  
How To Generate Massive Traffic With Instagram
How To Generate Massive Traffic With Instagram
How To Generate Massive Traffic With Instagram
How To Generate Massive Traffic With Instagram
How To Generate Massive Traffic With Instagram
How To Generate Massive Traffic With Instagram
How To Generate Massive Traffic With Instagram
How To Generate Massive Traffic With Instagram
How To Generate Massive Traffic With Instagram
How To Generate Massive Traffic With Instagram
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How To Generate Massive Traffic With Instagram

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Webinar from Jenn's Trends and B Squared Media on how to use Instagram to drive traffic for business.

Published in: Social Media, Business, Technology

How To Generate Massive Traffic With Instagram

  1. 1. I’m  Learning     How  to  Generate     Massive  Traffic     With  Instagram   #InstagramWebinar   From  @jenns_trends  and  @bsquaredmedia  
  2. 2. Brooke  Ballard   Founder  &  Chief  Social  Strategist   Twi9er  (biz):  @B2MediaLLC   Twi9er  (personal):  @MadSMScienDst   www.F.com/b2socialmedia     Jenn  Herman   Social  Media  Consultant   Twi9er:  @Jenns_Trends   www.F.com/jennstrendsonline      
  3. 3. •  First  blog  post  in     January  2013   •  Awarded  Social  Media  Examiner’s   Top  10  Social  Media  Blog  Award  in     February  2014   •  PresenDng  as  an  Instagram   MarkeDng  expert  at  Social  Media   Day  San  Diego  in  June  2014  
  4. 4. “Online  markeDng   isn’t  a  series  of   campaigns.  With     B  Squared  Media  it’s   a  conversaDon.”  
  5. 5. My   Instagram   Story   4  Reasons   Instagram   Is  So   Important   The  Perfect   Profile   7  Ways  To   Generate   Traffic  For   Your  Biz   Final   Snapshot:   Pueng  It   All   Together  
  6. 6. 1. Visual  MarkeDng   2. Fastest  Growing  Social  Media  Plagorm*   3. Your  Audience  IS  on  Instagram   4. High  Quality  Leads  
  7. 7. 6  Factors  to  Consider  
  8. 8. Your  Username   And  Name  
  9. 9. Your  Bio  and     Profile  Photo  
  10. 10. Use  a  Targeted  URL   In  Your  Bio  
  11. 11. Set  Your  Profile  to   PUBLIC  
  12. 12. 1.  Use  the  Link  in  Your  Bio   •  Custom  links  (i.e.  Bit.ly)   •  Customized  Landing  Pages   •  Sales  Page   •  Blog  Page   •  PromoDons  Page   Make  it  easy  to  get  from  the  Instagram  image  to   the  specific  desDnaDon  
  13. 13. 2.  Use  Appealing  Images   •  Organic/naDve  to  Instagram   •  Behind  the  scenes   •  Products  and  services   •  PromoDons  and  discounts   •  Tips  and  advice   Focus  your  images  on  what  your  audience  wants  to   see!  
  14. 14. 3.  Use  CreaDve  Videos   •  How-­‐to  videos   •  New  releases  or  updates   •  GreeDngs     •  Entertainment   Show  the  “real”  side  of  your  business  through   videos.  
  15. 15. 4.    Use  Hashtags   •  Use  relaDve  tags  and  keywords   •  Don’t  use  too  many   •  Use  popular  and  less-­‐popular  hashtags   DrasDcally  increase  the  reach  of  your  posts  and   grow  your  audience  and  traffic!  
  16. 16. 5.    Exclusive  Content   •  People  need  a  reason  to  follow  you  here   •  Use  teasers  on  other  sites   •  Offer  exclusive  discounts  or  promoDons   Create  an  atmosphere  of  exclusivity  to  rapidly   increase  engagement  and  traffic!  
  17. 17. 6.    Be  AcDve  and  Engaging   •  Like  and  comment  on  lots  of  posts   •  Share  content  regularly   •  Respond  to  comments  on  your  posts   •  Ask  quesDons  and  invite  conversaDon   •  Follow  people  and  actually  engage  with  them!   People  connect  with  people.  Be  human,  engaging   and  fun!  
  18. 18. 7.    Have  a  Strategy!   •  Follow  analyDcs  (i.e.  Iconosquare)   •  Know  who  your  audience  is   •  Know  why  you’re  on  Instagram   •  Know  when  to  post   •  Know  what  to  post     A  solid  strategy  will  lead  to  inevitable  Instagram   success!  
  19. 19. You’re  All  Set!  

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