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Blogging With WordPress

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An Overview of Blogging with WordPress from our July Meetup.

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Blogging With WordPress

  1. 1. BLOGGING WITH WORDPRESS
  2. 2. RULE #1: Don’t Worry About Knowing Everything or Even Anything RULE #3: Be Yourself. RULE #2: Stop Worrying About Sidebar Widgets or Theme Design and Just Write. 3 KEY RULES OF BLOGGING
  3. 3. TYPES OF PERSONAL BLOGS NICHE BLOG GENERAL INTEREST
  4. 4. THE IDEAL BLOG READER: WHO ARE YOU WRITING FOR? Where Do They Live? What Do They Do For Fun? What is Their Personality Like? What Products Do They Buy? What Problems Do They Need Solved?
  5. 5. WHAT TO WRITE ABOUT?
  6. 6. THE LIST POST 10 Best Coffee Shops in Pittsburgh 36 Ways to Entertain Your Cat 27 Reasons WordPress is Better Than Joomla 7 Secrets to Baking the Perfect Cupcake 18 Tips for Better Smartphone Photos
  7. 7. THE HOW-TO POST How to Organize Your Digital Photos Easy DIY Mason Jar Lanterns How to Build a Birdhouse How to Install WordPress the Right Way How to Build an Epic Blanket Fort
  8. 8. CONFLICT POSTS Should We Stop Watching Football? An Open Letter to People Who Write Open Letters Why I’m Not Sending My Kids to College Can We Really Make Lemons Into Lemonade? Why I Stopped Caring About SEO
  9. 9. https://keywordtool.io/ KEYWORD RESEARCH
  10. 10. https://www.portent.com/tools/title-maker PORTENT CONTENT GENERATOR
  11. 11. DAILY POST WRITING PROMPTS https://dailypost.wordpress.com/postaday/ebook-365-writing-prompts/
  12. 12. ORGANIZING IDEAS
  13. 13. WORKFLOWY https://workflowy.com
  14. 14. EVERNOTE https://evernote.com
  15. 15. REMEMBER THE MILK https://www.rememberthemilk.com/
  16. 16. BLOG POST WRITING TIPS • Write in a Relaxed, Conversational Tone • Make Content “Scannable” - Lists with Sub-Headings • Use Short Paragraphs - Around 3-4 Sentences Max • Have a Call to Action at The End: “Share your thoughts in the comments below” or “Get Updates by Email” or “Buy My Latest eBook!” • Post on Regular Schedule • Check Facts + Cite Resources • Proofread + Edit for Spelling/Grammar/Typos
  17. 17. ANATOMY OF A BLOG POST AN INTERESTING TITLE RELEVANT IMAGE INTRO PARAGRAPH - SHOULD EXPLAIN TITLE MAIN CONTENT: USE SUB-HEADINGS AND/OR LISTS WITH BULLETS TO MAKE FOR EASY READING CONCLUSION - CALL TO ACTION
  18. 18. BLOG MARKETING STRATEGIES
  19. 19. NETWORK WITH OTHER BLOGGERS • Join Blogging Groups • Link to Other Bloggers - Follow Up With Email or Social Media • Offer to Write a Guest Post • Collaborate on Projects - A Free eBook or Podcast • Interview Other Bloggers Relevant to Topic/Audience
  20. 20. SOCIAL MEDIA • Use Consistent Images/Colors Across All Channels • Post on a Regular Schedule • Use Only Social Networks That Make Sense • Make Genuine Connections With Your Audience • Have Social Sharing Icons on Your Posts
  21. 21. EMAIL MARKETING • Use Email Marketing Service MailChimp, Aweber, GetResponse, etc. • Place Code on Website Sidebar Widgets, Below Content • Give Subscribers an Incentive Free eBook, Special Offer, Coupon, etc. • Send On Regular Schedule Weekly, Bi-Weekly, Daily • Give it Value Exclusive Posts, Subscriber Only Content
  22. 22. OPTIMIZE FOR SEARCH ENGINES • Use Relevant Keywords in Title and Content • Use Multiple Variations of Keywords in Content • Add Tags + Categories • Utilize WordPress SEO Plugins: Yoast SEO, AllinOneSEO
  23. 23. MONETIZATION METHODS AD PUBLISHER NETWORKS Earn Per Ad Click Examples: Adsense, Mediavine, Infolinks PRIVATE SPONSORSHIP Requires Connecting With Brands Examples: Sponsored Posts, Product Reviews AFFILIATE MARKETING Earn Commission % of Sale When Someone Buys Something Examples: Amazon, Etsy, ShareASale YOUR OWN PRODUCTS/SERVICES Best Potential for Revenue Examples: eBooks, Print-On-Demand Products, Consulting
  24. 24. FAVORITE BLOGGING PLUGINS YOAST SEO https://wordpress.org/plugins/wordpress-seo/ MASH SHARE https://wordpress.org/plugins/mashsharer/ ADVANCED ADS https://wordpress.org/plugins/advanced-ads/ UPDRAFTPLUS https://wordpress.org/plugins/updraftplus/ WP SPAMSHIELD https://wordpress.org/plugins/wp-spamshield/
  25. 25. Q & A: OPEN DISCUSSION

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