Coming Up With Blog Topics


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We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers.

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Coming Up With Blog Topics

  1. 1. Coming Up With Blog Topics Photo credit:
  2. 2. Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing Solutions 12 Years in Business @Hall_Web
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 4. Blogs are important: <ul><li>Great for search engines and SEO </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>More viral and sharable in nature </li></ul><ul><li>Easy to update </li></ul><ul><li>Social Media Hub </li></ul><ul><li> </li></ul>Photo credit:
  5. 5. Content people already want Photo credit:
  6. 6. Google search history <ul><li>What is most popular (visits, time on site) </li></ul><ul><li>Keywords </li></ul>LESS MORE NEW
  7. 7. Wordtracker keyword search tool Build content around things people are searching for One year of search data
  8. 8. What are people looking for already? LinkedIn Answers
  9. 9. What are people looking for already? Quora
  10. 10. Things that people can't find
  11. 11. Survey your blog subscribers <ul><li>What do you want to hear more about? </li></ul><ul><li>What are some of your favorite blogs? </li></ul><ul><li>How often do you read blogs? </li></ul><ul><li>Do you like video blogs? </li></ul><ul><li>What is one question you want answered? </li></ul><ul><li>Incentives Help </li></ul>
  12. 12. How to conduct a survey <ul><li>Service </li></ul><ul><ul><li>Survey Monkey, Constant Contact </li></ul></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn Questions, Quora </li></ul>
  13. 13. Organize and work with you have have Photo credit:
  14. 14. Editorial Calendar <ul><li>Topic, type, how many and when </li></ul><ul><li>Organized </li></ul><ul><li>Posts begin to build </li></ul><ul><li>Save things you see to refer back to </li></ul><ul><li>Checks and balances </li></ul>
  15. 15. Recycle Old Posts <ul><li>Never waste content </li></ul><ul><li>Update an old post </li></ul><ul><li>Respond to a comment </li></ul><ul><li>Give an old post new insight </li></ul><ul><ul><li>Review last year's predictions </li></ul></ul><ul><ul><li>How is a new product holding up? </li></ul></ul>
  16. 16. Keep a notebook for ideas <ul><li>Ideas come all the time </li></ul><ul><li>Write them down </li></ul><ul><li>Old Fashioned </li></ul><ul><li>New Fashioned </li></ul><ul><li>Evernote </li></ul>
  17. 17. Events, Holidays and Just for Fun <ul><li>Industry, local or online events </li></ul><ul><li>Upcoming holidays (early is on time, on time is late) </li></ul><ul><li>Holidays for every day </li></ul>
  18. 18. Photo credit: Content IN Content OUT!
  19. 19. Read <ul><li>Your heroes </li></ul><ul><li>Your competitors </li></ul><ul><li>Industry leaders </li></ul><ul><li>Blogging experts </li></ul><ul><li>Completely out of your industry </li></ul><ul><li>RSS </li></ul><ul><li>Books! Call me old fashioned. </li></ul>Photo credit:
  20. 20. React <ul><li>Take someone's content and add your opinion </li></ul><ul><li>Give credit, link back </li></ul><ul><li>Add value, not just a summary </li></ul><ul><li>Build relationships and credibility </li></ul><ul><li>Vanilla doesn't get you very far – Have an opinion </li></ul>
  21. 21. Interview Someone <ul><li>Industry experts, customers, etc. </li></ul><ul><li>Email interview </li></ul><ul><li>Web interview, Skype, Camtasia, Flip </li></ul><ul><li>Voice interview with transcript </li></ul><ul><li>Add value – insight and takeways </li></ul>
  22. 22. Go Basic, Lighten Up, Provide Value <ul><li>Start with a point, prove it </li></ul><ul><li>Add value to the space </li></ul><ul><li>Have something to say don't just say something </li></ul>Overheard #Blogchat – 9PM EST Sundays “ Blog length? Like a mini-skirt. Long enough to cover, short enough to keep attention.” @hanelly
  23. 23. Finding good blog photos <ul><li> </li></ul><ul><li>Flickr </li></ul><ul><li>Google Advanced Image Search </li></ul><ul><li>Point and click </li></ul><ul><li>Friends photos </li></ul>
  24. 24. Photo: Recap <ul><li>Blogging is important </li></ul><ul><li>Make more content that people want </li></ul><ul><li>Be Organized </li></ul><ul><li>Work with what you have </li></ul><ul><li>Find inspiration everywhere </li></ul><ul><li>You have to give to get </li></ul><ul><li>You have to read to write </li></ul><ul><li>Lighten up </li></ul><ul><li>Add value </li></ul><ul><li>Keep posts short </li></ul>
  25. 25. Learn More <ul><li>Twitter: @Hall_Web </li></ul><ul><ul><ul><li>@amanda_pants </li></ul></ul></ul><ul><li>Blog – </li></ul><ul><li>Webinars – </li></ul><ul><li>Next week – Selecting a CMS That is Right For Your New Website </li></ul><ul><li>In 2 weeks – Identify and Improve Low-Performing Pages on Your Website </li></ul><ul><li>Check out Hall’s archived webinars! </li></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB) ‏ </li></ul><ul><li>[email_address] </li></ul>