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Become a Social Superhero<br />Establishing Yourself in Social Media Without  Wasting Time (or Losing Your Mind)<br />Week...
Become a Social Superhero<br />Establishing Yourself on Social Media Without  Wasting Time (or Losing Your Mind)<br />Week...
Facebook is the #1 fastest growing social network.  If your customers are there, you might want to be too!<br />Great way ...
How is Facebook Different From…<br />My Personal Facebook Profile?<br />For Individuals<br />Has “Friends”<br />You must h...
Has “Like”-ers
Controlled by page Admins that are NOT necessarily visible to the public (page can have a featured admin, but this is opti...
Can have multiple Admins</li></ul>FAQ: 	What is our business page login?<br />Answer: 	Business pages do not have a main l...
How is Facebook Different From…<br />Simple Real World Comparisons of the Major Social Platforms<br />Designer/Brand<br />...
The Anatomy of a Facebook Page<br />As of May 5, 2011…remember, this platform evolves frequently!<br />Page Name<br />Prof...
The Anatomy of a Facebook Page<br />Profile Image<br />Primary Logo/Message<br />Max size: 180 x 540 px<br />Height will d...
The Anatomy of a Facebook Page<br />Don’t Neglect Your Thumbnail<br />Mouse over your Profile Picture and click on the “Ch...
The Anatomy of a Facebook Page<br />The Photostrip<br />Ideally, images in the Photostrip should:<br />Not be dependent on...
The Anatomy of a Facebook Page<br />Other Inspiration…<br />
The Anatomy of a Facebook Page<br />Custom Tabs – Robust Welcome Page<br />(We recommend Free Fan Page tool from Wix.com<b...
The Anatomy of a Facebook Page<br />Custom Tabs – Simple Welcome Page<br />(We Recommend Free iFrame tool from Wildfire.co...
Make sure navigation is:<br />Ordered by importance<br />Clean (delete old/expired content)<br />The Anatomy of a Facebook...
Use for:<br />Promotion of your own brands/products<br />Promotion of partner organizations<br />Promotion of brand partne...
Click “Featured”
Click “Edit featured likes”
The popup box will show you all your Page’s favorites
Tick the checkbox next to each you’d like to include in the featured Likes area</li></li></ul><li>The Anatomy of a Faceboo...
Outreach<br />Connect  With Other Pages<br />Use FB As Page<br />Like Other Pages<br />WHY?<br />Engage with partner organ...
Outreach<br />Connect  With People Who Want To Like You<br />WHILE USING FACEBOOK AS YOURSELF:<br />Use “share” link at bo...
Outreach<br />Run a Sweepstakes or Engaging Promotion<br />Wildfire offers a robust, easy, & inexpensive promotion service...
Keeping Content Flowing<br />“How The Heck Am I Supposed To Keep Coming Up With Content?”<br />Initiate Conversations by p...
Cool Trick<br />How To Tag Other Pages on Your Wall<br />Click to read the full post!<br />Become a Social Superhero: Week...
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Become a Social Superhero (Wk 3): Sock-it-to-em With Facebook

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This week, we explain the whys & hows of using Facebook for business, including page anatomy, simple methods for outreach & engagement, and a daily 30 min task list.

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Become a Social Superhero (Wk 3): Sock-it-to-em With Facebook

  1. 1. Become a Social Superhero<br />Establishing Yourself in Social Media Without Wasting Time (or Losing Your Mind)<br />Week 3: Sock-it-to-em with Facebook<br />
  2. 2. Become a Social Superhero<br />Establishing Yourself on Social Media Without Wasting Time (or Losing Your Mind)<br />Week 3: Sock-it-to-em with Facebook<br />1.2<br />1.3<br />1.1<br />1.4<br />Why Facebook?<br />Simple Daily Checklist<br />Anatomy of a Facebook Page<br />Outreach & Engagement<br />Facebook has robust messaging tools, and although it’s not completely customizable, there’s lots to work with.<br />Strategies for building a community that involves people AND other pages.<br />What’s the difference between FB for business & your personal account, & why do I need a Page?<br />Get it all done in 30 minutes (or less!) a day.<br />Become a Social Superhero: Week 3<br />
  3. 3. Facebook is the #1 fastest growing social network. If your customers are there, you might want to be too!<br />Great way to ENGAGE with your customers<br />Robust messaging<br />Searchable content<br />Easy to update/use<br />Why Do I Need A Facebook Page?<br />We’re assuming you already know this…but just in case…<br />
  4. 4. How is Facebook Different From…<br />My Personal Facebook Profile?<br />For Individuals<br />Has “Friends”<br />You must have a Personal Profile to Administer a Business Page<br />Controlled by a single, personal login<br /><ul><li>For Businesses/Organizations
  5. 5. Has “Like”-ers
  6. 6. Controlled by page Admins that are NOT necessarily visible to the public (page can have a featured admin, but this is optional)
  7. 7. Can have multiple Admins</li></ul>FAQ: What is our business page login?<br />Answer: Business pages do not have a main login. You must log in under your personal profile AND be identified as Admin on the page you’re trying to use.<br />
  8. 8. How is Facebook Different From…<br />Simple Real World Comparisons of the Major Social Platforms<br />Designer/Brand<br />Your Showroom<br />Your Storefront or Display In Front of <br />or Below Your Showroom<br />Your Booth At a Tradeshow<br />Business Consultant<br />Your Office<br />Your Office Lobby<br />An Off-Site Networking Event<br />Retailer<br />Your Sales Floor<br />An Event in Front of Your Store<br />Your Booth at a Consumer Event<br />
  9. 9. The Anatomy of a Facebook Page<br />As of May 5, 2011…remember, this platform evolves frequently!<br />Page Name<br />Profile Image<br />Photo Strip<br />Wall<br />Navigation<br />About Box<br />Fan Count<br />Favorites<br />
  10. 10. The Anatomy of a Facebook Page<br />Profile Image<br />Primary Logo/Message<br />Max size: 180 x 540 px<br />Height will depend on:<br />Message<br />How much of your navigation you want to keep visible<br />
  11. 11. The Anatomy of a Facebook Page<br />Don’t Neglect Your Thumbnail<br />Mouse over your Profile Picture and click on the “Change picture” link that appears in the top-right corner of the image. <br />Click the “Edit thumbnail” link below the image in the “Profile picture” screen. <br />Click and drag the image until it looks good to you. <br />Click “Save” and you’re done! <br />This:<br />Not This:<br />
  12. 12. The Anatomy of a Facebook Page<br />The Photostrip<br />Ideally, images in the Photostrip should:<br />Not be dependent on the order in which they’re displayed<br />Compliment the Profile Picture;<br />Compliment each other (work as a set);<br />Convey information about the brand;<br />Be compositionally simple rather than busy.<br />
  13. 13. The Anatomy of a Facebook Page<br />Other Inspiration…<br />
  14. 14. The Anatomy of a Facebook Page<br />Custom Tabs – Robust Welcome Page<br />(We recommend Free Fan Page tool from Wix.com<br />OR Custom Tab tool from HyperArts)<br />
  15. 15. The Anatomy of a Facebook Page<br />Custom Tabs – Simple Welcome Page<br />(We Recommend Free iFrame tool from Wildfire.com)<br />
  16. 16. Make sure navigation is:<br />Ordered by importance<br />Clean (delete old/expired content)<br />The Anatomy of a Facebook Page<br />Navigation<br />
  17. 17. Use for:<br />Promotion of your own brands/products<br />Promotion of partner organizations<br />Promotion of brand partners<br />The Anatomy of a Facebook Page<br />Your Page’s Favorites<br />How to:<br /><ul><li>Click the “Edit page” button in the upper right of your Page
  18. 18. Click “Featured”
  19. 19. Click “Edit featured likes”
  20. 20. The popup box will show you all your Page’s favorites
  21. 21. Tick the checkbox next to each you’d like to include in the featured Likes area</li></li></ul><li>The Anatomy of a Facebook Page<br />The About Box<br />240 Characters (total) allowed<br />First 78 Characters Are Visible<br />You can include hyperlinks but they won’t be “hot”<br />
  22. 22. Outreach<br />Connect With Other Pages<br />Use FB As Page<br />Like Other Pages<br />WHY?<br />Engage with partner organizations & brands<br />Cross Promotion Opportunities<br />Potentially gain the eyes of THEIR followers<br />
  23. 23. Outreach<br />Connect With People Who Want To Like You<br />WHILE USING FACEBOOK AS YOURSELF:<br />Use “share” link at bottom of left sidebar to spread the word <br /> to your friends & family (they may not be your exact target audience, but they may know someone else who is!)<br />
  24. 24. Outreach<br />Run a Sweepstakes or Engaging Promotion<br />Wildfire offers a robust, easy, & inexpensive promotion service that can also cross promote to your newsletters, twitter, and website/blog!<br />
  25. 25. Keeping Content Flowing<br />“How The Heck Am I Supposed To Keep Coming Up With Content?”<br />Initiate Conversations by posting a question or thought that might provoke comments<br />Share links to new Blog Posts, or even old ones if they were good ones<br />Share/promote links from other pages that your page “Likes”<br />Share links to other really great blog posts/online links that your followers may find useful/valuable AND correspond with your own brand message<br />Become a Social Superhero: Week 3<br />
  26. 26. Cool Trick<br />How To Tag Other Pages on Your Wall<br />Click to read the full post!<br />Become a Social Superhero: Week 3<br />
  27. 27. Analyze Insights<br />What are your followers responding to?<br />Check your insights on a regular basis. <br />Did something work well? <br />Try something like that again!<br />Become a Social Superhero: Week 3<br />
  28. 28. 3 Step Daily Checklist<br />How To Tackle Facebook in 30 min (or less) a day…<br /><ul><li>Check for new comments
  29. 29. Respond to all
  30. 30. Initiate conversations with a new wall post</li></ul>WALL<br />(you must be “using facebook as your page” to do this…) <br /><ul><li>Check your feed for interesting conversations, relevant to your followers
  31. 31. Share & Engage Comment, “Like” & “Share” where appropriate</li></ul>FEED<br /><ul><li>Find new pages to "Like"
  32. 32. Post a Poll/Question (followers are quick to engage with these!)
  33. 33. Schedule content "ahead" for weekends (or other “off” days) to continue</li></ul> generating buzz even when you’re not dealing with Facebook<br />OUTREACH<br />Become a Social Superhero: Week 3<br />
  34. 34. It’s Okay…<br />It’s really ok if you DON’T:<br />Check Facebook Every Day<br />Bonus, though, if you have Facebook email you when someone comments<br />Have anything interesting to say/share<br />Give yourself a break…something will come to you next time.<br />You’re only human. So is everybody else on Facebook…<br />that’s the point, so don’t beat yourself up over <br />NOT being a superhero sometimes.<br />Become a Social Superhero: Week 3<br />
  35. 35. Remember<br />Blogging is About Using Your Own Voice<br />Use this as a guide to <br />get started, then <br />develop your own style!<br />Become a Social Superhero: Week 3<br />
  36. 36. Next Session…<br />Flickr & YouTube<br />Week 4:<br />Flickr & YouTube-The Dynamic Audio & Video Media Duo<br />Become a Social Superhero: Week 3<br />
  37. 37. Portland, Maine<br />207-332-7418<br />hello@meshmarketing.biz<br />http://www.meshmarketing.biz<br />

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