The document provides 10 tips for creating engaging blog content, including keeping an ideas file, seeking inspiration from other blogs, and asking audiences for their input. Additional strategies include expanding popular posts, following trends, and conducting interviews. Overall, it emphasizes the importance of personality, clear guidance, and professional help in content creation.

1. blog content
10Tips on Creating Content People
Want to Read

2. #1 Ideas File
Keep ideas as they come to you. Jot down ideas
on:
• Whiteboard
• Excel Spreadsheet or Google Docs
• A book with scribbled notes in it

3. #2 Seek inspiration
Find inspiration by following and reading other
blogs.
Borrow ideas but don’t plagiarise as this scores
poorly with search engines (and the person’s
whose work you have nicked!)

4. #3 Ask your Audience
As your blog builds followers, ask your audience
what they would like to read and why.
The response can be surprising, as much as it is
challenging.

5. #4 Ask the Internet & Social Media
• As well as asking followers of your blog, ask
your social media audience
• Use the ‘survey’ facility onTwitter to engage
your followers by giving them three options
on what to write on next, for example

6. #5 Expand your Best Content
• Choose the blog post that got most likes,
shares and comments
• Expand on this – write Part 2 or expand a point
from the main article
• Re-share the original article before you post
the related content

7. #6 Follow trends or news stories
• When there is a news story or trend that can
be linked to your business or blog matter,
create something around it
• Be careful with controversial content – be
ready to manage comments and discussion

8. #7The Story so Far
• Personality is key to blog posts
• Write an update on where your business
started – and where it is now
• Talk about the pitfalls and hard lessons
• Ask people to share their experiences too

9. #8 A ‘How to’ Guide
• It can be anything from ‘how to’ open a
Twitter account to how to improve domain
authority
• Clear, concise guides are popular

10. #9 Hire a BlogWriter
• From one-off posts to writing a series of
articles, professional blog writers can create
fantastic content from seemingly nothing…

11. #10 Interview someone
• Approach someone for an interview
• Do this online or meet them personally
• It can be a promotional piece or a hard-hitting
piece of online journalism
• Often, interviews and content is mutually
beneficial

12. The ONTask Agency
Producing high quality content for ALL
business
hello@on-task-agency.co.uk
www.on-task-agency.co.uk