Personal branding presentation for portfolio

1. PERSONAL BRAND EXPLORATION
Trevor Burrows
Project & Portfolio I: Week 1
NOVEMBER 28, 2020

2. Trevor Burrows, aka Zemi Games, is a
content creator with six years of
experience making youtube content,
podcasting, live streaming, and writing
articles. He believes creating value is the
essential ingredient towards success and
growth. Trevor has a strong passion for
and understanding of the video game
industry. Community-focused, he
incorporates his love for gaming to
encourage others to view gaming with
positivity and joy.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Social and Community
Service Managers
• Public Relations Managers
• Marketing managers
BRAND ARCHETYPE - As my
archetype is the sage, I strive for
full understanding. I seek the
truth in the information that is
back up by data and sources
before taking action.
Marketing Jobs for Gaming Industry
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 30-40 years of age who have
a degree in their related fields, such as
human resources. These individuals live
around or within a large metropolitan
area. They also have a strong love for
video games and/or pop culture.
• PSYCHOGRAPHICS: These people are typically
very social and get along with others
well. They also have a strong aspiration to
move up to higher positions. They are
meticulous and wish to hire the best
candidate for every job.
• IDEAL AUDIENCE MEMBERS: Sue Do, Senior HR
and Recruiting Manager at Bethesda
Game Studios
• Poonam Tewari, Director of Human
Resources at Ubisoft
• Julie Farbaniec, Organizational
Development at Blizzard Entertainment
Hiring managers within the gaming industry
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
‣Grow my personal brand to 100K
followers on Youtube and Twitter.
Mid Term: (2030)
• Grow my personal brand to 500K followers on
Youtube and Twitter.
Long Term: (2040)
• Grow my personal brand to 1-2 million followers
on Youtube and Twitter.
‣The key performance indicator would be
my total number of followers on each
social media channel and could better be
tracked using each platform's built-in
analytics.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing 90%
SEO 95%
Public Speaking 90%
Team Building 80%
SOFTHARD
Analytics 75%
Social Media 85%
Writing Communications 95%
Verbal Communications 95%
SOFTHARD

7. I help organizations connect with
customers and clients by providing
eminence value, creating trust, and
discovering what people genuinely
want.
PROMISE

8. CREDENTIALS
Work Experience:
• Currently the Content Manager at
Constant Gamer.
Education:
• Digital Marketing, B.S., Full Sail
University (2022)
Volunteer Experience:
• In the last five years, I have spent
over 300 hours volunteering to help
create several charity live streams,
podcasts, and campaigns to raise
over 5000 dollars for Autism Speaks,
Gamers Outreach, and Extra Life.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
John Junyszek
Industry Experience:
• Community Manager at 343
Industries
• Associate Community Manager at
343 Industries
• Community Coordinator at 343
Industries
Education:
• History, B.A., University of California
Skills and Proficiencies:
• Brand Development - 55 endorsements
• Social Media - 56 endorsements
• Communication - 20 endorsements
Trevor Burrows
Overall Online Presence:
• John Junyszek has a very high online presence.
His LinkedIn profile and other social media
channels have professional artwork and a large
level of details and descriptions of his
accomplishments and experince.
HEADSHOT HEADSHOT
Industry Experience:
• Currently the Content Manager at
Constant Gamer.
Education:
• Digital Marketing, B.S., Full Sail University (2022)
Skills and Proficiencies:
• Content Creation - 0 endorsements
• SEO - 0 endorsements
• Analytics - 0 endorsements
Overall Online Presence:
• Trevor has a strong online presence under his
online persona of Zemi Games. Social media
pages have professional artwork. Related articles
about him or the work he has done can be found
easily. Little online presence exists using his real
name, Trevor Burrows.

10. COMPETITION
Dalvin Holder Trevor Burrows
HEADSHOT HEADSHOT
Industry Experience:
• No industry experience listed on
LinkedIn or found using Google
Search
Education:
• Digital Marketing, B.S., Full Sail University (2022)
Skills and Proficiencies:
• No skills listed on LinkedIn or found using
Google Search
Overall Online Presence:
• Some of Dalvin Holder's Social media has
artwork, and some do not. His online presence is
minimal, and his LinkedIn profile does not have
any details on experience or skills.
Industry Experience:
• Currently the Content Manager at
Constant Gamer.
Education:
• Digital Marketing, B.S., Full Sail University (2022)
Skills and Proficiencies:
• Content Creation - 0 endorsements
• SEO - 0 endorsements
• Analytics - 0 endorsements
Overall Online Presence:
• Trevor has a strong online presence under his
online persona of Zemi Games. Social media
pages have professional artwork. Related articles
about him or the work he has done can be found
easily. Little online presence exists using his real
name, Trevor Burrows.

11. BRAND POSITION
I discovered at a young age that the benefits of gaming
were more than just enjoyment. Video games helped me
with a speech impediment and social anxiety, and I
continue to see the positives impacts gaming continues to
provide. I believe what sets me apart from my competitors
is my open-minded approach to problems solving. Like
there are multiple positives of gaming, there are also
numerous ways to solve a problem. But it takes someone
open-minded and adaptable to change to find the best
solution.

12. NETWORKING & MARKETING
Industry Events & Organizations
‣ Electronic Entertainment Expo, Q2 2021, Los
Angeles, CA
‣ Electronic Entertainment Expo, Q2 2022, Los
Angeles, CA
‣ PAX EAST, Q1 2022, Boston, MA
Digital Marketing
• Primary Content: My primary content will be gaming
news, tutorials, walkthroughs, and opinionated pieces
on different gaming topics.
• Primary Tools: I will use YouTube, Twitter, and TikTok daily
to promote my content and personal brand.
• Website: I will create and use my portfolio site, actively
updating the site with new material and linking it to all
social media pages I write. This portfolio site will be the
primary source I send people to learn more about my
brand, what I do, and how I can help them.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who is currently working in
the video games industry as a community
manager. This task should be accomplished by
June 2021
Formal Education
• Digital Marketing, B.S., Full Sail University
Technical Skills
• Photoshop - June 2021
• Video Editing - August 2021
• SEO - April 2021
Soft Skills
• Written Communication - December 2021
• Public Speaking - October 2021

14. Trevor Burrows
You know, creating an active online
community is becoming more critical every
day. Well, what I do is help create build online
communities through social media and implementing actual
value. In fact, I have grown my community to over 20,000
members and have helped several other online content creators
do the same.
“
Picture of You
Goes Here

15. REFERENCES
Bethesda Softworks. (n.d.). Zenimax Jobs
Community Manager. Zenimax Jobs. ZeniMax
Jobs - Community Manager - Bethesda Softworks
Deltoro, R. (2020, March 28). Understanding the
Sage Archetype. The Mind Fool. Sage Archetype |
Sage Archetype Definition | Sage Archetype
Characteristics | Sage Archetype Examples
(themindfool.com).
Do, S. (n.d.). Sue do's LinkedIn Profile.
LinkedIn. (31) Sue Do | LinkedIn
Farbaniec, J. (n.d.). Hulie Farbaniec's LinkedIn
Profile. LinkedIn. (31) Julie Farbaniec | LinkedIn.
Holder, D. (n.d.). Dalvin Holder's LinkedIn Profile.
LinkedIn. (31) Dalvin Holder | LinkedIn
Junyszek, J. (n.d.). John Junyszek's LinkedIn Profile.
LinkedIn. (31) John Junyszek | LinkedIn
Lukasbieri. (2017, June 29). Man on Laptop
[Photograph]. https://pixabay.com/photos/business-
man-laptop-work-outdoor-2452808/.
Namair. (2017, March 15). Image of Office
[Photograph]. https://pixabay.com/photos/
computer-working-office-business-2137265/.
Onet Online. (2020). Summary Report for Social
and Community Service Managers. Onet
Online. 11-9151.00 - Social and Community Service
Managers (onetonline.org).
Onet Online. (2020). Summary Report for Public
Relations Managers. Onet Online. 11-2032.00 -
Public Relations Managers (onetonline.org).
Onet Online. (2020). Summary Report for
Marketing Managers. Onet Online. 11-2021.00 -
Marketing Managers (onetonline.org).
Tewari, P. (n.d.). Poonam Tewari's LinkedIn Profile.
LinkedIn. (31) Poonam T. | LinkedIn.