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Post, pin and tweet: how and when to use technology & social media in early education

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Presented at the Annual Conference of National Black Child Development Institute on October 8, 2012

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Post, pin and tweet: how and when to use technology & social media in early education

  1. 1. POST, PIN AND TWEET: HOWAND WHEN TO USETECHNOLOGY & SOCIAL MEDIA FRAN SIMON, M.ED. ENGAGEMENT STRATEGIES, LLC. #NBCDIConf
  2. 2. #NBCDIConf
  3. 3. Agenda • Sorting out “technology” • Tech in the classroom: • Social Media
  4. 4. SlidesTech with Children:http://ow.ly/ei1ImSocial Media: Slideshttp://ow.ly/ei1Du
  5. 5. Sorting out technology
  6. 6. Using “technology”• Social networking • Career• Banking and household • Communication with• Personal growth.. enrolled families & colleagues Professional Personal Networking Uses by adults for adultsUses with children Professional Classroom Development• With the children • Impacts Practice with children and families
  7. 7. 5 Reasons to Use Technology• Enhances real life experiences• Enhances engagement• Assists people with special needs• Allows communication• Increases efficiency• Makes things easier
  8. 8. Making Choices About Tech:It’s the Leader’s…• choices …with the staff for the children and families• planning …with the staff for the children and families• responsiveness …to the staff, children and families• relationships …with the staff and program ecosystem
  9. 9. Technology in the Early Childhood Classroom
  10. 10. You Make the Choices Be a critical consumer. You, the teachers, and the parents are the gatekeepers who stand betweentechnology and children.
  11. 11. Tech tools * old & new ** analog & digital * * low & hi-tech * Copyright, Simon 2012
  12. 12. NAEYC/FRC Joint Position Statement on Technology in ECE CLASSROOMShttp://www.naeyc.org/content/technology-and-young-children 12 Copyright, Simon and Nemeth
  13. 13. You don’t have to use technology. If you do use tech toolsintentionally, you will find they are not always the best choice. Copyright, Simon and Nemeth 13
  14. 14. Teachers should considertechnology tools additional materials thatallow children to “do” and teachers to facilitate. Copyright, Simon and Nemeth 14
  15. 15. Intentional Daily Routines • Plan technology use as just another option like books, crayons, blocks etc. • Examine the learning objectives and make choices that fit • Work with children to review their choices in all areas of the room throughout the week
  16. 16. Computer Software MeaningfulPedagogical valueEngagingInteractive “Sticky”  Productive  Up to date © Copyright Nemeth and Simon, 2102 16
  17. 17. Decisions about using software: Basic pedagogical decisions • What are the objectives? • Is this the right tool for the objective? • Does it extend other activities? • Is it interactive? • Is the interaction meaningful? • Does it fit in with the project/theme/study? • Does it work with the curriculum? • What is my role using this software?
  18. 18. Decisions about using software: A question of balance Is the software for: • A large group, small group, or for individual children? • Teacher-directed or child-initiated activities? • Open-ended or skill-focused? • Short periods of time or deeper exploration?
  19. 19. Decisions about using software:Usability and instructional design Is the software: • Flashy, distracting, overwhelming or just enough appealing graphics and sounds to engage, but not distract? • Free of ads or enticements for children? • Deemed safe by trusted resources? • Easy for children to navigate independently? • Provide feedback to guide children? • Interactive with meaning or just fun?
  20. 20. Adults need technology “play time” AND formal professional development to understand the implications of the toolsCopyright, Simon and Nemeth 20
  21. 21. http://bit.ly/DigilitECTeach Copyright, Simon and Nemeth 21
  22. 22. Research will inform ongoingpractice and investments (or not!) 22 Copyright, Simon
  23. 23. Investments in technology tools are wasted without investments in professional development. Copyright, Simon and Nemeth 23
  24. 24. Digital literacy learningshould be woven into the fabric of the day, not time set aside for “computer time”. Copyright, Simon and Nemeth 24
  25. 25. Equity: Include technology that enhances dual language learning, represents diversity, and allowsaccess for children with disabilities. Copyright, Simon and Nemeth 25
  26. 26. Time limits: Guidelines andexpectations should consider variables like age, objectives, and type of interaction. Copyright, Simon and Nemeth 26
  27. 27. How Much Time?Recommendations from Digital Decisions Copyright, Simon and Nemeth 27
  28. 28. Tech for infants and toddlers: Laptime and floortime with the youngest children might include technology, but in very limited cases, for a few minutes at a time and ONLY with an adult.Copyright, Simon and Nemeth 28
  29. 29. Resources for Teachers, Parents and Staff Review site Technology position statement and fantastic resources to support it. Resources for ECE teachers and administrators Resources for ECE teachers and administrators Fred Rogers Center’s Early Learning Environment Resources and tips for teachers A website and newsletter summarizes products and trends in children’s media
  30. 30. Resources for Teachers, Parents and Staff Information for teachers about reading and literacy activities American Library Association – Listing of great sites for children and teachers International Reading Library- free ebooks from around the world Songs, ryhmes and traditions from around the world. Free ebooks to read online
  31. 31. Social Media
  32. 32. Social NetworkingSocial = Networking = 32
  33. 33. Social Media= 33
  34. 34. It’s social. We’re doing business! Whydo we need social media? © Fran Simon Copyright, 2012 34
  35. 35. Social Media Myths from the resisters! It’s just for kids.  It is one more thing to do. We can’t keep it up.  Privacy! Yikes!
  36. 36. Social Media Myths from the happy camp! It’s easy!  It’s FREE!  Build it and they will come.  It’s INSTANT!  College kids are gr8 at it!  It will increase MEMBERSHIP! 36
  37. 37. Social Media Realities  It is pervasive  It is high-impact It’s just 21st century communication
  38. 38. Communication Evolution Before Social Media Pushing out messagesEVOLUTION Social WisdoM Inviting INTERACTION Word of mouth © Fran Simon Copyright, 2012 38
  39. 39. Parent Engagement Evolution Conventional Wisdom • Tell audiencesEVOLUTION • Inform audiences • Educate audiences Social Wisdom • Invite target audiences to engage • Give them reasons to say good things © Fran Simon Copyright, 2012 39
  40. 40. Engage(ment)• involve people intensely• attract people• draw people into conversation• to take part or participate - World English Dictionary It’s interactive!
  41. 41. Professional Social Media : is art and science that takes:• Openness • Planning • Persistence• Policies • Training
  42. 42. &Loss of “control” Defensive: Claim your territoryInability to sustain the effort Reach audiences where they goPrivacy Demonstrate accountabilityStaff distraction Another way to broadcast infoTransparency Respond to problems Monitoring/Listening Build partnerships Get and share information Build Increased website traffic, SEO Credibility 42
  43. 43. Social Media haseverything to with providing services to childrenIf they can’t find you and interact with, advocate for, or support you.
  44. 44. Tips: Best Practice
  45. 45. Do Not give It to the intern (without training and supervision)
  46. 46. Social media Board engagement Funders requires buy-in and support from the I/T program “ecosystem” DirectorCommunity Main Office Partners Tech Lead Teachers Vendors Support Staff Families Copyright, Simon and Donohue
  47. 47. Empower your teams……with positive social media policies © Fran Simon Copyright, 2012 47
  48. 48. Know Your Target Audiences Target Your EcosystemParents Staff Supporters Partners Funders Community Donors Policymakers
  49. 49. Post “Cravable” Content • Blog posts • Videos • Email newsletters • Events • News • Website content • Other Flavors
  50. 50. The right mix of engaging info What’s in it for “me”? Our program. Our needs. What’s going on Our interests. and what’s great about us! 20% Promotion 80%About relevant, useful information © Fran Simon Copyright, 2012 51
  51. 51. Listen and Respond to YourOrganization’s“Competitors” & Partners What they post is often as important to your organization as what you have to say.
  52. 52. How much SOCIAL? ABOUTof your overall time on outreach 53
  53. 53. Social Media= 54
  54. 54. BloggingVery deep, robust, & broad
  55. 55. What’s a blog?“Web log”Conceived asonline journals Blogs in Plain English
  56. 56. Blogs and Websites? 03Blogs WebsitesLess formal FormalAllow (invite) One to manycomments communicationImmediate Reviewed and editedWeave in links to Intended to keep theother sites, blogs visitor on the siteFocused, current, Comprehensive:and topical products, services,Updated frequently More static (except news, sales, press)
  57. 57. Increase SEO 03 Attract people to your siteWhy Blog? Engage more personally Provide commentary Humanize
  58. 58. Comment on Other Blogs
  59. 59. Read B4 blogging•I’m Just Sayin’ by Dr. Lisa Lewis http://drbisa.blogspot.com/•Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/• Early Ed Watch: http://earlyed.newamerica.net/blogmain/• Lead from the Start http://circle-time.blogspot.com/• Early Stories http://earlystories.org/• Language Castle: http://languagecastle.com/wordpress• Preschool Matters Today: http://preschoolmatters.org/•The Grass Stain Guru http://grassstainguru.com/• Teach Preschool http://www.teachpreschool.org/• 140+ In The Moment http://fssimon.wordpress.com/• Early Childhood Investigations http://earlychildhoodwebinars.com/blog-2
  60. 60. Fast, Complex, Broad, Not Deep Twitter
  61. 61. “Microblogging” 14 characters or lessMost often with links to information
  62. 62. Tweeting In Action: Decoding the Symbols@Twitter ID (@NBCDI)A tweet to a specific person that is visible to allRT @Twitter ID= ReTweet (RT @NBCDI)Broadcasting someone else’s tweetD TwitterID (D NBCDI)A direct message to a specific person (They must be followingyou, and you following them) # = HashtagHashtags define topics so they are searchable
  63. 63. The Art of the Link and the Hashtag
  64. 64. #ECE #parents#earlyed #naeyc#prek #NBCDI#preschool #headstart#childcare #HSprofs
  65. 65. LinkedInSlow, Robust, Deep & Broad
  66. 66. #1 MisconceptionIt’s for job searching 67
  67. 67. “Propersonal”• Not anonymous • Professional 68
  68. 68. Core• Professional Profiles• Groups• Status updates• Company Profiles 69
  69. 69. FacebookFast, Complex, Broad, Vast
  70. 70. 1 thing to rememberBusiness pages
  71. 71. Gr8 Examples of ECE on Facebook•NAEYC• McCormick Cntr 4 Early Childhood Leadership• National Head Start Association• Child Care Resource Center, Ohio *• Children’s Defense Fund *• Bright Horizons•Teach Preschool * 23,000 + (WOW!)• Teaching Strategies• Language Castle• The InvestiGator Club• Erikson Institute• Early Childhood Investigations
  72. 72. Like an art gallery. A visual Internet withyour friends as docents. Pinterest
  73. 73. Let’s Pin!
  74. 74. Get in there… * Follow others … * View videos and webinars… * Get a social media buddy…To learn it * Get buy-in * Plan… * Develop policies © Fran Simon Copyright, 2012 75
  75. 75. Thank you!Fran@ECEtech.net 76
  76. 76. Fran@ECEtech.net #ECETECHCHATEarly Childhood Technology Network ECEtech.net
  77. 77. SlidesTech with Children:http://ow.ly/ei1ImSocial Media: Slideshttp://ow.ly/ei1Du
  78. 78. People /Sites you should 03 Beth Kanter know John Haydon Mashable, Social Media Linked Strategies Hubspot Marketing Resources
  79. 79. Additional Resources Social media resources for getting started Social Media planning tools on my site Twitter Tips, Tricks, and Power Tools LinkedIn Presentations

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