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Social Media for Recruitment - case study

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I was lucky enough to present at the Australasian talent conference. This presentation was produced to highlight the power of social media in recruiting talent. It was based on the startegy and tactics developed at thinktank media.

Published in: Business, Design

Social Media for Recruitment - case study

  1. 1. AustralianTalent Conference social media 101thinktank media case studyrecruitment in the social media agePresented by Sam Mutimer thinktank media social media | digital | website design
  2. 2. Who is thinktank media?Who? Values- Social media agency - Enthusiasm- Team of 14 staff - Creativity- 7 Social - Simplicity- 7 Web/design/app development - Consistency - Care - Social thinktank media social media | digital | website design
  3. 3. 93% of thinktank media’s team is a direct result of social media recruitment thinktank media social media | digital | website design
  4. 4. thinktank media workplace culture.Recruitment is defined by our workplaceculture.We are a social workplace that is drivenby social media. thinktank media social media | digital | website design
  5. 5. thinktank mediaWorkplace culture is built up of personal brands social media | digital | website design
  6. 6. “Workplace culture is like your brand.Y don’t define ouit, it’s how others perceive it” Filip Sarna Insights Analyst, thinktank media thinktank media social media | digital | website design
  7. 7. When we are lookingfor who we need:- education- skil-set- experience...a CVthinktank us this shows media social media | digital | website design
  8. 8. But what you can’t show on a CV is- Personality- Attitude- Connections- Values thinktank media social media | digital | website design
  9. 9. Insights into the personPersonal insight thinktank media social media | digital | website design
  10. 10. How do you choose the candidate that best matches your corporate culture?Or... do they choose you? thinktank media social media | digital | website design
  11. 11. Candidate gains Company gainsinsights into... insights into...- The company - The candidate- Personality - Personality- Communication - Communication style style- Attitude - Attitude- Connections - Connections- Values - Values thinktank media social media | digital | website design
  12. 12. Personal Brandthinktank media social media | digital | website design
  13. 13. Scouting on Social Media thinktank media social media | digital | website design
  14. 14. “Social media assists us tounderstand the person and their potential fit into our workplace culture” Ben Acott Director, thinktank media thinktank media social media | digital | website design
  15. 15. Hiring: 3 Staff Profiles | Twitter | Prezi | Recruitment Site thinktank media social media | digital | website design
  16. 16. Staff Profile Name: Matt Bannon Job Title: Head Developer & Strategist Hired: 2009 First Contact: Twitter Second Contact: Tweetup Third Contact: Face to face in the office Hired: After 4 weeks Skills: Highly skilled web developer with a sound cultural fit with thinktank media and its vision. WE APPROACHED HIM thinktank media social media | digital | website design
  17. 17. Staff Profile Name: Warren Davies Job Title: Senior Account manager Hired: 2010 First Contact: Twitter Second Contact: thinktank media event Third Contact: Prezi and email Hired: After 8 weeks Skills: Highly experienced within PR and social media, strategy development and campaign creative HE APPROACHED US thinktank media social media | digital | website design
  18. 18. Senior account manager Warren DaviesPrezi.com thinktank media social media | digital | website design
  19. 19. Staff Profile Name: Justine Leonard Job Title: Junior web developer Hired: 2009 First Contact: Recruitment site Second Contact: Phone Third Contact: Interview Hired: After 6 weeks Skills: CMS and PHP WE APPROACHED HER thinktank media social media | digital | website design
  20. 20. Oooh... (Got the skills to pay the bills)Y website’s so fly! (And if you need that, I’m freelance) ourPullin’ mad ROIY customers will spend their cheese! ourConversion rates... conversion rates so high! thinktank media social media | digital | website design
  21. 21. thinktank media social media | digital | website design

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