This is a project I completed on behalf of the program I took at Full Sail University. It is a detailed slideshow explaining everything about my personal brand.

1. PERSONAL BRAND EXPLORATION
Stephen Bradley
Project & Portfolio I: Week 1
October 31, 2023

2. Stephen Bradley is an independent, talented and
adaptable professional from Atlanta, Georgia. He has a
passion for using his quirks to create multimedia
content and craft captivating experiences. Stephen
has faced many challenges throughout his journey.
Those challenges aided him in realizing the
importance of mental health, helped shape him, and
value the qualities of an entrepreneur. He believes his
purpose is to spread the awareness of mental health
through self expression, education, and become a
catalyst of peace and joy within the industry. It is
Stephen’s goal to advocate for the unspoken
problems associated with mental health, to motivate,
to inspire, to lighten up the world, and encourage
others to live an authentic life full of fun and play.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Creative Writer
• Graphic Designer
• Producer/Director
BRAND ARCHETYPE-Our brand embraces
humor and playfulness by infusing content
and interactions with a sense of enjoyment
and lightheartedness. It paves a road for an
inclusive and nurturing space, for like-
minded people to explore the realms of
creativity, have fun, and make memorable
experiences. Let’s rede
fi
ne what it means to
live and enjoy a world of possibility together.
Multimedia Content Creator for Entertainment Organizations

4. Presidents, Entrepreneurs, & Recruiters
TARGET AUDIENCE
KATHY ‘KAT’ SCHWAIG
Outreach Plan:
• I will apply for the entrepreneurship certi
fi
cate course on
KSU’s campus, then schedule meetings with the president and
admissions counselors to gather information.
• After initial introduction, exploration, and touring campus
grounds, I will attempt at forming a professional relationship
with the president or faculty in person and online via Indeed.
• The year of 2024-2025 is when I expect to implement this plan
of action.
President at KSU
MARK ZUCKERBURG
Outreach Plan:
• My online presence will eventually be recognized after
consistent production of innovative content.
• In the event of substantial recognition, I will make an
attempt at reaching out to social media CEO’s and
teams (such as Mark Zuckerburg or TikTok’s Shou Zi
Chew) to apply for meta veri
fi
cation eligibility.
• 5-10 years.
CEO at Facebook, Owner of
Instagram, Internet Leader
and Philanthropist
NICOLE YOUNG
Outreach Plan:
• Upon veri
fi
cation and recognition of big social media site from
TikTok, Facebook, or instagram, I will want to embark on a creator/
entertainer journey. Being recruited by huge media platforms such
as Net
fl
ix, Disney, Hulu, Universal Studios, Warner Bros. Etc. would
catapult my career and take me to a new level.
• I would reach out directly via their website and indeed with global
recruiters such as Nicole.
• Commuting to locations where those studios and media platforms
reside such as New York, California, or Atlanta or even performing
remote work is something I would be willing to accomplish.
Global Recruiter at NETFLIX

5. GOALS
Short Term: (Following graduation)
• I will establish/manage online platforms to grow brand awareness
and online presence, obtain key investments, and start a small
business making it operable going forward.
‣ Establish webpages, sites, social media platforms, domains,
etc.
‣ To obtain key investments (equipment, software, etc.)
‣ Small business endeavors up and running/operable going
forward.
Mid Term: (5-10 years)
• I will have my small business operating, and increase my clientele
and network by 25-50%.
‣ Small business running on schedule with consistent branded
content, increased network, and clientele through personal/
professional interactions, meetings, and/or events.
Long Term: (15-20 years)
• I will establish/manage big business sites or platforms, increase
network and investments, and start big business going forward.
‣ Increase network and opportunities.
‣ Invest in big business endeavors (merchandise, e-stores,
products, employees, franchises, etc.)
‣ Big business operable and running.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Cloud Applications
SOFT
HARD
Novice / Adept / Expert
Digital Media Novice / Adept / Expert
Editing & Creativity Novice / Adept / Expert
Tech Savvy (Cameras, Software, etc.) Novice / Adept / Expert
Digital Marketing & Analysis
SOFT
HARD
Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Research Pro
fi
cient Novice / Adept / Expert
Communication & Adaptability Novice / Adept / Expert

7. To help individuals enjoy life, start their
own professional endeavors, or continue
their business ambitions by creating and
delivering fun-loving desirable content
through the use of multiple types of media.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 Months; Administrative Intern-Recruit potential
students and input information in computer
generated intake system and database, attend and
aid in video and photography
fi
eld site operations.
• 2 Years; JR Digital Media Specialist-Create and
submit content deliverables to creative producer,
edit using appropriate software, design websites,
and engineer instrumentals for inquiring clientele.
Education:
• Digital Media, Certi
fi
cate, Omnitech
Institute (2021)
• Creative Writing, Certi
fi
cate, Full Sail
University (2022)
• Digital Marketing, Certi
fi
cate, Full Sail
University (2023)
Awards:
• COMPTIA, A+ Certi
fi
cate

9. COMPETITION / COLLABORATION
KEVIN JACKMAN
“keatsdidit”
Industry Experience:
• Multitalented Famous Content
Creator, Comedian, Rapper, Social
Media In
fl
uencer, Public Figure
Education:
• College
Leadership Experience:
• Generational Social Media Talent with about 2 million
followers or more.
Skills and Pro
fi
ciencies:
• Writer/Producer - Independent
• Financial Management -Independent
• Merchandiser - Independent
STEPHEN BRADLEY
Overall Online Presence:
• Millions of followers on multiple social media platforms.
Many connections, endorsements, collaborations with
big companies like NASA, DELL, Intel, BET, and more.
Customized images across the board. Professional
headshots. Detailed articles and pro
fi
le info generated
when social name is searched. No LinkedIn URL found
however. Well established online presence.
Industry Experience:
• Graphic Designer, Creative Writer,
Multimedia Content Creator
Education:
• College
Leadership Experience:
• Internships
Skills and Pro
fi
ciencies:
• Adobe Creative Apps
• Digital Media
• Creative Writing
Overall Online Presence:
• Very few connections with small network and circle. No
banner images or known online headshots. No
evidence of a pro
fi
le, social media, or online presence
whatsoever. No known published articles. No evidence
of a LinkedIn URL.

10. COMPETITION / COLLABORATION
CALEB GLASS
“CalebCity”
Noteworthy Experience:
• Collaborations with companies such as Comedy
Central. Nominated for several awards at Teen Choice
Awards including ‘Best YouTube Comedian’ and
‘Choice Web Star: Comedy’ awards.
STEPHEN BRADLEY
Industry Experience:
• YouTuber, Content Creator, Producer,
Comedian, In
fl
uencer
Education:
• High School Graduate
Skills and Pro
fi
ciencies:
• Content Creativity- Creative Artists Agency
• Film Producer - Talent and Sports Management
• Engineering
Overall Online Presence:
• Many online social media platforms and connections
with millions of subscribers and followers. Customized
banner images. Few professional headshot images.
Detailed pro
fi
le of content, videos, embedded links and
more. Many published articles generated when name is
typed in search engine. No evidence of a LinkedIn
URL. Well established online presence.
Industry Experience:
• Graphic Designer, Creative Writer,
Multimedia Content Creator
Education:
• College
Leadership Experience:
• Internships
Skills and Pro
fi
ciencies:
• Adobe Creative Apps
• Digital Media
• Creative Writing
Overall Online Presence:
• Very few connections with small network and circle. No
banner images or known online headshots. No
evidence of a pro
fi
le, social media, or online presence
whatsoever. No known published articles. No evidence
of a LinkedIn URL.

11. BRAND POSITION
For like-minded individuals, entrepreneurs, and/
or business owners who need help realizing their
brand’s vision or who need help creating
memorable experiences, I provide a variety of
services for their content needs because I am
knowledgeable in multiple forms of media.
STEPHEN BRADLEY

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Jurassic World Live Tour
‣ JAN 13-14 & FEB 10 | Huntsville, AL
• The Arts First Friday Edition
‣ DEC 01 | Underground, Atlanta, GA
• Film Festival Mastery
‣ NOV 14 | Online
Digital Marketing
• Primary Content: I will publish inspirational, memorable content with the
magic of self-expression, creating a personal experience with others, leaving
them with giddy feelings, and taking them on a unique journey. Using the power
of different business, marketing, and creative storytelling techniques will help me
cultivate in
fl
uential stories that make a lasting impact.
• Primary Tools: Instagram, TikTok, YouTube, Facebook, and Indeed will be the
primary social media platforms our brand uses to connect with and promote content to
key audiences. Weekly content in the format of photos, blogs, videos, information, and
multimedia graphics will act as steps on the staircase of online presence helping me
climb higher in the world of entertainment.
• Website: A personal portfolio website curated just for me will increase brand
awareness through the use of buttons with embedded links that lead to different
platforms and widgets that keep my target audience informed such as a calendar,
content schedule, management system, and updates that keep them anticipating
every move.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek the mentorship of Entrepreneurs, Business Owners,
Senior Studio Directors, Senior Producers, and Brand
Ambassadors. They should have experience with content
creation, acting, digital media, editing, creative writing, design,
photography, and videography. DATE TO EST. PARTNERSHIP
Formal Education
• I plan to complete the Entrepreneurial Certi
fi
cate Program at
Kennesaw State University in the 2024-2025 semester/school year.
In the event of graduation I will have learned valuable business skills
and use my intuition to realize new ideas, create a professional
atmosphere, increase the magnitude of assets, investments, and the
size of my operations.
Technical Skills
• Brand Management-Indeed, KSU, 2024
• Financial Management-Indeed, KSU 2024
• Strategic Planning-Indeed, KSU 2024
Soft Skills
• Increase Flexibility - Indeed, KSU, 2024
• Become Innovative - Indeed, KSU, 2024
• Build Better Networking Opportunities and Skills-
Indeed, KSU, 2024

14. Stephen Bradley
You know how some aspiring
entrepreneurs, content creators, and
business owners don’t always know how or
where to go to get the right design or content for their brand? Well,
what I do is consult them for the multimedia design and/or content
they want to turn their vision into reality. In fact, I just took a
photoshoot of a client to provide creative content for their
respective media platforms.
“ ”

15. REFERENCES
• Greenlight Yourself, LLC. (2023, Nov 14) FILM FESTIVAL
MASTERY:How To Get Into Top-Tier Fests & Advance Your
Career! Eventbrite. https://www.eventbrite.com/e/
fi
lm-festival-
masteryhow-to-get-into-top-tier-fests-advance-your-career-
registration-744613718677?aff=erelexpmlt
• N/A. (2024, Jan 14). Community Calendar. News 19. https://
whnt.com/community-calendar/?_escaped_fragment_=/show/?
start=2021-01-19#!/details/Jurassic-World-Live-Tour/
12398730/2024-01-14T12
• York Promotions. (2023, Dec 1). The Arts First Friday Edition - Art -
Music - Food - Dance - Poetry - Film. Eventbrite. https://
www.eventbrite.com/e/the-arts-
fi
rst-friday-edition-art-music-food-
dance-poetry-
fi
lm-tickets-476936639327
• N/A. (2023, Oct 24). Soft Skills Custom List. Onet Online. https://
www.onetonline.org/skills/soft/
• Name N/A. (2021-2023). Entrepreneurship Certi
fi
cate. Kennesaw
State University. https://catalog.kennesaw.edu/
preview_program.php?catoid=68&poid=8518&returnto=5468
• Indeed Editorial Team. (2023, Feb 03). How To Be a Successful
Entrepreneur: 32 Tips for Improvement. Indeed. https://
www.indeed.com/career-advice/career-development/how-to-be-a-
success-entrepreneur
• Name N/A. (2021). About KSU. Kennesaw State University. https://
www.kennesaw.edu/about/#leadership
• Name N/A. (2023, Feb 19). Testing Meta Veri
fi
ed to Help Creators
Establish Their Presence. Meta. https://about.fb.com/news/
2023/02/testing-meta-veri
fi
ed-to-help-creators/
• Campus & Community. (2017, Mar 07). Zuckerberg named
Commencement speaker. The Harvard Gazette. https://
news.harvard.edu/gazette/story/2017/03/zuckerberg-speaks-at-
harvards-366th-commencement/
• Nicole Young. Date N/A. Nicole Young: Global Recruiting at Net
fl
ix.
Indeed. https://www.linkedin.com/in/nicolemanwarren/
• Name N/A. Date N/A. KEATSDIDIT. Famous Birthdays. https://
www.famousbirthdays.com/people/keatsdidit.html
• AMM Nextgen Editorial Staff. Date N/A. AMM NextGen: Kevin
“Keats” Jackman. AMMNEXTGEN. https://www.ammnextgen.com/
article/amm-nextgen-kevin-keats-jackman/
• Name N/A. Date N/A. CalebCity. CalebCity Wiki. https://
calebcity.fandom.com/wiki/CalebCity
• Name N/A. Date N/A. CalebCity Height, Weight, Age, Body
Statistics. Healthy Celeb. https://healthyceleb.com/calebcity/
• Name N/A. Date N/A. Poets, Lyricists & Creative Writers. ONET
Online. My Next Move. https://www.mynextmove.org/pro
fi
le/
summary/27-3043.05
• Name N/A. Date N/A. Producers & Directors. ONET Online. My
Next Move. https://www.mynextmove.org/vets/pro
fi
le/summary/