1. C U R R I C U L U M V I T A E
TRACY-LEE ALLEN
B. COM (MARKETING MANAGEMENT)
University of South Africa, completing Nov 2016
B. COM (SUPPLY CHAIN MANAGEMENT)
University of Pretoria, 2013
CERTIFICATE IN CONFERENCE AND EVENTS MANAGEMENT
Damelin College, 2010
KEY PROFICIENCIES, CORE COMPETENCIES AND AREAS OF EXPERTISE
- Experienced Marketing Coordinator skilled in implementing creative orientation while
participating in the strategic planning of the company’s marketing strategy along with
the Marketing Manager and Directors.
- Recognised for providing efficient, flexible and responsive organisational and
administrative support to the national marketing function and management.
- Skilled in conceptualisation and implementation individual marketing strategies and
content aligned with the overall strategies (national, regional, or area specific),
including ATL, TTL, and BTL.
- Function in ongoing project management role while directing and coordinating
diverse marketing strategies and initiatives.
- Act as key liaison with service providers and vendors.
- Solid team building skills, demonstrated by coaching and directing sport teams
outside the work environment as well as creating a culture of team commitment
within office environment.
- Committed to effective Customer Relationship Management when investigating and
resolving issues as well as when identifying opportunities for improving customer
service.
- Persistently pursue opportunities of learning and continuously research marketing
trends that impact on business performance and integrate knowledge into marketing
strategy development.
- Competent in achieving results and meeting deadlines through accurately planning
and prioritising.
- Perform all duties with honesty and integrity as well as continuously display respect
for diversity within people, cultures, and businesses.
MOBILE: +27 (0)84 621 8071 E-MAIL: allentracylee@gmail.com
P R I V A T E & C O N F I D E N T I A L

2. CV – Tracy-Lee Allen, B. Com (Marketing), B. Com (Supply Chain), Mobile: 27 (0)84 621 8071 2 of 5
PERSONAL INFORMATION TRACY-LEE ALLEN
Identity number 900116 0040 084
Date of birth 16 January 1990
Marital status Single - Nil dependents
Nationality South African
Languages English (home language) & Afrikaans - Speak, read and write
Criminal offences No criminal record
Driver’s license Code B – Own reliable vehicle
Health Excellent
Residential area Pretoria
Postal & Residential address 731 Old Farm Road
Notting hill
Faerie Glen
0043
Telephone +27 (0)84 621 8071 - Mobile
+27 (0)12 991 4863 - Home
E-mail allentracylee@gmail.com
Personal interests - Fitness & outdoor activities: Hiking and camping.
- Squash, running, (Two Oceans 21km), cycling (94.7 ’15), mini-triathlons.
- Travelling: West Africa (Ghana, Senegal, Guinea), Mauritius, Europe (Italy,
Germany, Switzerland, France, Monaco, Netherlands), Southern Africa.
- Pursuing opportunities of learning and self-development.
- Meeting people, creative entertaining, socialising, and networking.
TERTIARY EDUCATION GRADUATE COURSES AND CERTIFICATES COMPLETED 2008 - 2014
Degree completed B. COM (MAREKETING MANAGEMENT) CURRENT
University of South Africa – Studies commenced 2015
Degree completed B. COM (SUPPLY CHAIN MANAGEMENT) 2013
University of Pretoria
Certificates completed CERTIFICATE IN MS EXCEL: LEVEL I & II 2014
Multimedia Centre
Certificate completed CERTIFICATE IN CONFERENCE & EVENTS MANAGEMENT 2010
Damelin College, South Africa
SECONDARY EDUCATION NATIONAL SENIOR CERTIFICATE 2008
Willow Ridge High School, Pretoria
Subjects passed - English (1
st
Language) - Afrikaans (2
nd
Language)
- Mathematics - Accounting
- Business Management - Economics
- Life Orientation
Achievements - Member of Executive Council of Learners 2008
- Honorary Colours for Service to School 2007
- Half Colours of Merit for Academic Performance 2007
- Grade representative on Council of Learners 2004 – 2006
- Top Twenty Learner (2007) & Multiple Academic Awards 2004 – 2008
- 1
st
Team Hockey (2008), Captain 2
nd
Team (2007), A-Team 2004 – 2008
COMPUTER LITERACY
- MS WORD - MS POWERPOINT
- MS EXCEL (INTERMEDIATE) - MS OUTLOOK

3. CV – Tracy-Lee Allen, B. Com (Marketing), B. Com (Supply Chain), Mobile: 27 (0)84 621 8071 3 of 5
- INTERNET EXPLORER
CURRENT EMPLOYMENT MIMMOS FRANCHISING NOV 2014 - CURRENT
Position holding MARKETING COORDINATOR
Key performance area  Providing efficient, flexible and responsive organisational and
administrative support to the national marketing function as well as
the General Manager and Director.
 Directing and coordinating diverse marketing strategies and
initiatives as key liaison with service providers, vendors and
advertising agencies.
Achievements  Successfully resolved stock rotation problem through forward
thinking, developing and implementing a labelling system, sourcing a
supplier, and enabling franchisees to monitor stock at a glance.
 Made significant contributions towards the seamless relocation of the
organisation which included re-establishing systems and procedures
and enabling continued service delivery to franchisees during change.
 Track record of displaying a balanced demeanour and communicating
professionally while managing and investigating customer complaints,
including displaying the ability to hear and listen during anger driven
customer calls resulting from complaints.
 Consistently meet tight deadlines which, at times, involve diverse
actions and timelines to meet, such as media deadlines, timely
distributing of branding material to 3 regions, and national marketing
promotions.
 Created culture of team commitment through introducing a culture of
care amongst staff.
 Continuously pursue opportunities of learning and developing skills to
add value to the organisation, such as completing advanced training in
MS Excel and adopting diverse responsibilities outside own area.
Duties - Implementing creative orientation while participating in the strategic
planning of the national marketing strategy along with the Marketing
Manager and directors.
- Conceptualisation and implementation of individual marketing
strategies and content aligned with the overall strategies (national,
regional, or area specific), including –
o ATL (Above the Line) – Radio adverts, media, press and
outdoor.
o TTL (Through the Line) – Social media, web marketing,
events, promotions.
o BTL (Below the Line) – Contextual text adverts, banners,
email marketing, telemarketing.
- Directing and coordinating marketing campaign supporting functions
to ensure successful implementation and market impact, including –
o Managing communications between the organisation and
service providers, vendors and the design company.
o Communicating strategy, product information, timeline and
company objectives, and marketing channels to design
company.
o Proof reading and quality control of marketing material.
o Sourcing and approving of quotes from service providers.
o Distributing media releases and company information to
appropriate press partners.
o Coordinating radio advert recordings.

4. CV – Tracy-Lee Allen, B. Com (Marketing), B. Com (Supply Chain), Mobile: 27 (0)84 621 8071 4 of 5
Continued P.4/…
Continued from P.3/… - Analysing and interpreting business data and statements and
integrating knowledge into compiling, implementing and managing
budgets for national and local campaigns.
- Daily communicating with customers on social media platforms such
as Facebook.
- Actively sourcing and researching franchise, customer, and company
stories for use on website, or in media or when writing articles.
- Distributing marketing material to all franchises and briefing them on
promotions.
- Ordering, quality control, and distribution of uniforms.
- Preparing marketing reports including collecting, analysing and
summarising sales data, as well as -
o Compiling weekly group turn-over reports.
o Weekly minute reports.
o Perform comprehensive competitor analysis twice per year.
- Participating in product testing and reporting on results.
- Extensive relationship development at all levels and with the general
public, including –
o Interacting with franchise owners and employees.
o Gaining commitment to the organisation through forming
strategic relationships with service providers.
- Stock control and risk management.
- Developing, streamlining and managing diverse administrative office
support systems and operations.
Reason for leaving To pursue career objective and passion for a career in marketing and
advertising.
PREVIOUS POSITION HELD KUEHNE & NAGEL, EDENVALE JAN 2014 – NOV 2014
Position held FREIGHT FORWARDING CONTROLLER: GRADUATE PROGRAMME
Key performance area Gaining exposure and experience within diverse freight forwarding
functions, operations, systems and procedures.
Achievements  Identified lack of training material and developed learning material on
the system for interns and which included logical step-by-step
instructions to operate and negotiate within systems.
 Displayed ability to gain quick grasp of new and complex operational
systems.
 Met tight deadlines through multi-tasking and remaining focussed
while completing concurrently running tasks.
Duties - Coordinating diverse systems and tasks relating to operational
divisions, including sea freight, air freight, contract logistics, overland
logistics and sales.
- Data capturing of export and import files and shipment registrations.
- Processing documentation pertaining to cargo, shipment detail and all
import and export documentation.
- Developing strategic alliances with diverse stakeholders, including
customs officials, SARS, shipping lines, clients, and ports authorities.
- Submitting of cargo dues to port authorities and invoicing of clients.
PART-TIME POSITIONS HELD WHILE COMPLETING STUDIES 2010 - 2013

5. CV – Tracy-Lee Allen, B. Com (Marketing), B. Com (Supply Chain), Mobile: 27 (0)84 621 8071 5 of 5
BLU SAFFRON RESTAURANT: WAITRESS JUNE 2012 – DEC 2013
- Gaining commitment to the business through providing efficient and
friendly service to customers.
- Remaining flexible and assisting in all divisions as required including
setting up of restaurant, attending to large groups, cashing up, and
assisting team members during peak phases.
COACH LINK: HOCKEY COACH APRIL 2013 – NOV 2013
- Coaching, mentoring, and directing Primary School hockey players and
team activities, including –
o Drafting and implementing coaching plans.
o Assessing of players and identifying areas of improvement.
o Selecting of teams and promoting team dynamics.
o Identifying of talent and providing encouragement to new
players.
o Establishing a culture of performance and achievement.
o Planning and coordinating tournaments and matches.
o Umpiring fixtures.
ST. PAULUS PRIMARY SCHOOL: SPORTS COACH JAN 2010 – NOV 2012
- Coaching of diverse sport disciplines, including learn to swim,
athletics, hockey, tennis, and ball skills.
- Acting as mentor and promoting a healthy lifestyle amongst learners.
OCEAN BASKET, BROOKLYN: HOSTESS JAN 2010 – SEPT 2010
- Providing professional welcome service to patrons while managing
reservations and waiting list and seating guests.
COMMUNITY INVOLVEMENT VOLUNTEER SUPPORTER WHEN AVAILABLE AND REGULAR DONOR
ANIMAL WELFARE ORGANISATIONS: REGULAR DONOR CURRENT
ZOLA COMMUNITY CENTRE, SOWETO: DONOR PROJECT 2015
REFERENCES PERMISSION TO CONTACT REFERENCES AS PROVIDED BELOW
1. Mr. Schalk van der Merwe
Marketing Manager: Mimmos Franchising
Tel: +27 (0)11 392 4333 or E-mail: schalk@mimmos.co.za
2. Mr. Niel Maharaj: Overland Operations Manager: Kuehne-Nagel
Tel: +27 (0)11 574 7000 or E-mail: niel.maharaj@kuehne-nagel.com
3. Mr. Mark Webster: Head of Dept. of Sport: St. Paulus School
Tel: +27 (0)12 804 9670
AVAILABILITY RESIGNATION PERIOD APPLICABLE - TO BE NEGOTIATED
AVAILABLE ALL FORMAL DOCUMENTATION SUPPORTING CONTENT OF CV