2. G A R
C I A .
A N D
R E S
STRATEGIST
----------------------------
3. Profile
I am an Economist and MBA graduate specialized in Strategy & Innovation. Executive with 18
years of corporate strategy experience in the Telecommunications, Technology and Finance
industries.
Bachelor in Economics with an executive degree in telecomunications at the Instituto Tec-
nológico Autónomo de México (ITAM). ITAM alumni award to the best thesis in economics.
Studied an MBA with specialty in Strategy & Innovation at EDHEC Business School (France) and
graduated with honors in 2006. In 2013 received the CCC - Buffalo University certification in
“Creative Leadership & Facilitation of Innovation”.
Currently Master Professor and member of the Evaluation Committee at the master in Infor-
mation Technology Management at Inttelmex IT, partner and Chief Strategy Officer at CASH-
2GO, a mobile finance Startup. Speaker and facilitator in events and institutions like Campus
Party, Aldea Digital, Movilforum, Instituto Politécnico Nacional and UNAM. My experience is
centered in: Corporate planning, innovation, strategy, interactive marketing, organizational
design, competititve intelligence and market research. My interests varies from game theory
and strategy to philosophy, arts and technology.
Sincerely,
Andrés García
Andrés García
Skype: andreasjaramill
andreasjaramill@yahoo.com
+52 1 5518502358
Amsterdam 128 - 5,
Condesa, CDMX.
ABOUT ME
EDUCATION
EXPERIENCE
4. Skype: andreasjaramill
andreasjaramill@yahoo.com
+52 1 5518502358
Amsterdam 128 - 5,
Condesa, CDMX.
ABOUT ME
Strategic thinker and visionary innovator
Entrepreneur, consultant, professor, industry executive and keynote speaker
Negotiation of high level deals and corporate communications
Help companies to enter the LATAM market and tackle growth challenges
Crafted successful corporate strategies (planning, competitive intelligence & research)
Devised various start up business plans (modelling, forecasting and scenario planning)
360° marketing professional
EXPERIENCE
As Strategy Head:
-Planned and monitored the execution of NEC´s Corporate & Business Unit level strategies
-Served as liaison between NEC and prospective allies for new services provision (SaaS platform ISVs, telecom
service providers, etc.)
-Defined the Corporate Scorecard, key performance indicators (KPIs) and evaluation criteria for Operations &
Strategy alignment
-Served as strategic advisor for Board of Directors, top management. Executive meetings and top clients pre-
sentations.
-Re-designed the organizational structure and re-engineered our processes in order to increase the company´s
competitiveness and to promote a culture of innovation
-Responsible for strategic projects appraisal (capital investments >US$1M, multiannual contracts, gov bids)
-Responsible for account planning and account management implementation (TAS methodology, Dealmaker
SW) to promote a consistent approach and cross-functional teamwork based on account teams.
Strategy & Marketing Head (reports to CEO & Global Marketing Senior Manager)
NEC Mexico
2007 - 2015
-Responsible for key performance indicators, definition and evaluation criteria in order to support commer-
cial strategy.
-Account Management training and market intelligence support to Lead Client Service Partners (LCSPs) in
order to detect opportunities and maximize potential value.
-Designed, trained internal clients and launched the “Targeting and Opportunity Management System”
(TOM), which served more than 400 active users, 780 accounts and 1,250 opportunities.
-Crafted a client life-cycle model which allowed our Senior Management to estimate account potential based
in public information, calculate our share of wallet in top clients, select strategic accounts, segment our client
database and define sales/ retention objectives.
-Developed a strategic plan for Deloitte´s Corporate Governance project. As part of that plan we negotiated
an alliance with Yale and Anahuac universities in order to launch the “Center for Excellence in Corporate Gov-
ernance” (Centro de Excelencia en Gobierno Corporativo)
-Participated in the negotiation, marketing plan crafting and operation of the HP-Oracle-Deloitte in order
to launch the Basel II Joint Solution (IT consulting, software and hardware). The project included branding,
launch event, PR and marketing communications.
-Responsible for Global reporting and local administration of the Global Information Reporting System (GIRS)
Business Strategy Manager (reports to Senior Partner, Clients & Markets)
Deloitte
2003 - 2005
Strategy Manager (reports to Marketing Director)
Telefonica
1998 - 2003
Strategy Manager (2002-2003)
- Potential market estimation. Consumer and competitor analysis. Design of the Strategic Information Sys-
tem (SIE). Commercial strategy matrix by market, product and service. Marketing plan coordination.Partici-
pation in the 10-year business plan and annual budget.
Pricing Manager (2000-2002, reports to Marketing Senior Manager)
- Evaluation, design and implementation of rate plans. Commercial offers and sales promotions. Handsets,
products and additional services pricing. Benchmarking model & new projects evaluation. Participation in
the marketing plan, 10 year business plan and annual budget. Regulatory analysis.
Market Intelligence and Research coordinator (1998-2000, reports to Marketing Senior Manager)
- Participation in the first marketing plan. Coordination of start-up research studies. Competitive analysis.
Senior management presentations. Proposals for business strategy design
Chief Strategy Officer (reports to CEO)
CASH2GO
2016 - Current
CASH2GO is a mobile finance tech start up. As part of the founders team, crafted the Go To Market strategy and
first business plan. Serve as liaison between VCs, investors and founders team.
-Responsible for competitive, market intelligence & research, designed an information and knowledge plat-
form to maintain our executives updated in macroeconomic, industry, market and competitive trends.
-As responsible for PR and corporate communications, designed the digital marketing strategy for NEC
LATAM, launched our corporate social accounts and generated more than US$300k monthly in traditional
and new media value.
-Crafted and executed NEC´s Go To Market strategy for the NEC Medias smartphones line launch in Mexico
(including research, PR, TV, sponsorships, content, SEO, SEA, display, partnerships and branding)
Strategy Senior Consultant (reports to Strategic Anticipation Manager)
France Telecom
2005 - 2007
Consultant to France Telecom Strategic Anticipation Team to craft a strategic plan for the integration of
voice, data and video services (FT´s quadruple play business model and commercial offering design)
As Marketing Head:
-Planned and executed the online and offline NEC’s marketing strategy
-Negotiated and managed NEC´s Formula 1 Sponsorship (Sauber and SFI)
Continues...
5. “YOU HAVE
TO DO
WHAT
YOU LOVE”
STEVE JOBS
EDUCATION
Theseus-EDHEC MBA in Strategy & Innovation
Graduated with honors
Ecole des Hautes Etudes Commerciales du Nord (EDHEC) , France
Executive Diploma in Telecommunications COFETEL- ITAM
Instituto Tecnológico Autónomo de México (ITAM) , Mexico
2000
2005 - 2006
2004
AWARD WINNING
Best thesis in economics
ITAM alumni network yearly prize.
Bachelor in Economics
Instituto Tecnológico Autónomo de México (ITAM) , Mexico
1993 - 1998
Certification in Creative leadership and innovation facilitation
Graduated with honors
Buffalo University-Center for Certification in Creativity , Mexico
2014
2006
Best fellow award
EDHEC MBA class 2005 - 2006
ACADEMIC EXPERIENCE
Master Professor
Inttelmex IT
Designed and teach organizational theory, strategy & operations, web design & optimiza-
tion, mobile apps, IoT and digital transformation courses.
Member of the Evaluation Committee. Advisor in the design and implementation of busi-
ness transformation projects in top tier corporations like: Fedex, Bimbo, PROSA, RCI, AMX,
TMX, VW, Avis and CICSA. Also federal government entities like: SCT, SAGARPA, Army and
Navy.
2010 - Current
