1. Notable Life & Career Achievements
2016 Led Kawasaki Motors in Cambodia. Setup new headquarters in Phnom Penh, aftersales
facilities and sales & marketing force.
2013 - 2015 Negotiated, acquired & launched the Indian and Victory Motorcyclebrands in Malaysia.
2007 – 2010 Re-launched the Harley-Davidson brand in Malaysia under Harley-Davidsonof Kuala
Lumpur. Responsible for acquiring and launching of all three (3) major American
motorcyclemarques in Malaysia - Harley-Davidson, Indian Motorcycleand Victory
Motorcycles.
2010 Organized the first Southeast Asian Harley Owners Group Rally in 2010. Coordinated the
participation of six countries and liased with all relevant government departments i.e. TDC,
PDRM,KDM, etc. This event attracted 450 riders from across the region with a route
covering Peninsular Malaysia, Singapore & Thailand.
1997 - 2002 Regional manager responsible forthe business of Audio Accessories forPhilips Consumer
Electronics(SEA)Pte Ltd. Accountablefor the growth and distribution of Audio
Accessories and Recordable Media throughout 16 countries. Exceeded the business of
Europe in 2001.
1994 - 1997 Launched the Astro Satellite Decoder in Malaysia whilst working withPhilips Electronics.
Responsible forthe training of the first 200 installers and the distribution of the first
50,000 set-top boxes forPhilips and Malaysia Broadcast NetworkSystems (MBNS).
1970 – 1983 Black belt in Taekwondo. Was an instructor at age 15 withthe Kedah Taekwondo
Association.
1975 – 1979 Voluntary commando training with the Tentera Melayu DiRaja for 3 years. Was the
youngest NCO in the Country in 1975 (Age 12).
1974 – 1997 Middle and long distance runner (15 years, 6km - 25km distances), Inter-university
Squash (3 years), KL league squash player (6 years), Archery (3 years, competed with
Selangor B team as a guest).
1987 - Present Riding superbikes (above 500cc) since 1987. Currently riding a Harley-Davidson Ultra
Classic ElectraGlide daily to work.
1971 - 1979 Have 8 years formal music training with certificatesfrom the RoyalSchools of Music
(London).
Christopher Chin WF
No. 37, Jalan USJ 9/1, 47301 Subang Jaya, Selangor Darul Ehsan
chriswf.chin@gmail.com
+603 – 8011 0918 (Home); +6012 – 295 8816 (Mob)

2. Christopher Chin – Resume
Career Objective
Seeking a senior management level position to leverage my skills in business building, planning, leadership and
team building.
Core Competencies
Provenorganizational and management expertise in sales and marketing, operating in various industries
including electrical/electronics,automotive, industrial detergents and edible fats.
Demonstrated advanced knowledge in staff administration, training programs, sales, marketing, problem
solving, and team management.
Profit& loss accountability with wide experience managing marketing and sales forces across the Asia-Pacific
region. Posted overseas for5 years.
Work Experience
Apr2016 –
Nov2016
General Manager
Kawasaki Motors Cambodia
Oversee and manage the operations of the Company. Establish, communicate and
provide direction on all operating policies and procedures.
Maximize return on investments, profit and loss, daily operation, planning, development,
and implementation of marketing plans.
Manage recruitment, interviewing, hiring and termination of staff.
Reasonforleaving: Health
2012– 2016 General Manager
Naza 2-Wheels Division(Victory-IndianMotorcycles)
Oversee and manage the operations of the Company. Establish, communicate and
provide direction on all operating policies and procedures.
Maximize return on investments, profit and loss, cash flow management, daily operation,
planning, development, and implementation of marketing plans.
Maintain effectiveinteraction with the Principals, negotiating target, supply and
directions for each brand.
Oversee all internal and external marketing and other communications requirements
pertaining to the managed brands.
Manage recruitment, interviewing, hiring and termination of staff.
2011– 2012 Senior Manager – Sales
BSH (Malaysia)SdnBhd
Manage and support all aspects of the sales department’s activities and processes.

3. Christopher Chin – Resume
Set and monitor sales budget to achievethe national sales targets and product objectives.
Focus on the modern trade, organize and implement dealer/customer support activities
eg. dealer support programmes & packages, aftersales service support, CRM and pricing.
Negotiate withcustomers to integrate into existing in-store schemes and activities.
Management of the Sales Support Department - order processing, product forecasts,
credit control.
2008– 2010 General Manager
Naza 2-Wheels Division(Harley-DavidsonMotorcycles)
Oversee and manage the operations of the Company. Establish, communicate and
provide direction on all operating policies and procedures.
Maximize return on investments, profit and loss, daily operation, planning, development,
and implementation of marketing plans.
Manage recruitment, interviewing, hiring and termination of staff.
Reason forleaving : Headhunted to a better position.
2005- 2008 Senior Manager – Sales & Sales Support
LG Electronics (M) Sdn.Bhd.
Manage and support all aspects of the sales process. Set and monitor sales budget to
achieve targets. Branch operations and audits.
Organize and implement dealer/customer support activities eg. dealer support
programmes & packages, aftersales service support, CRM and pricing.
Management of the Sales Support Department.
Heading the Company’s Strategic Planning Group which collectsall sales, consumer and
economic data, analyses them and recommends future strategic directions.
Reason forleaving : Headhunted to a better position.
2002– 2005 Senior Manager – International Business
CS Group ofCompanies
Develop new business in optoelectronicsand high precision metal stamping in the form
of strategic alliances and joint ventures.
Key accountmanagement of optoelectronicsand automotive customers.
Leading project teams in planning, presenting and deployment of project proposals.
Reason forleaving : Company closed down.
1997– 2002 Regional Business Manager
Philips Electronics Asia PacificPte.Ltd., Singapore
Management of the new business of Accessories & Recordable Media in the Asia-Pacific
Region (incl.Middle East/Africa).
Preparation of the Regional Business Plan, strategies and core policies, annual sales &
growth targets, product definition/availability, central marketing/PR activities, supply
chain management, budgets and P & L.

4. Christopher Chin – Resume
Deployment of the regional targets to the countries. Providingmarketing and product
support. Planning and guiding product launches and new product introductions.
Reason forleaving : Returning to Malaysia for personal reasons.
1993– 1997 Business Unit Manager – Digital Video-communicationSystems
Philips Electronics (Malaysia)Sdn.Bhd.
Manage the launch of the first Pay-TVsatellite decoders in Malaysia, in partnership with
the service provider, Measat Broadcast NetworkSystems (MBNS-Astro).
Responsible forbusiness planning, sales & distribution, marketing and PR.
Recruitment and development of the distribution network.Organizing the training of
technical staff and contractors throughout the country.
Negotiating with the service provider for future supply commitments of digital satellite
decoders including feature development and system upgrades and organizing
development support with the BU development centres in France and Belgium.
1989– 1993 Brand Manager – Industrial Detergents & Edible Fats
Unilever(Malaysia)Sdn.Bhd.
Managing the sales & marketing activities within the Industrial ProductsDivision.
Ensure achievement of all marketing and sales objectives.
Planning and implementation of PR and marketing programmes.
Management of the technicalsales force.
1986– 1989 Marketing Officer
Arab-MalaysianFinanceBhd.
Managing the marketing activities within the insurance and finance branches of the
group.
Ensure achievement of all marketing objectives.
Planning and implementation of marcom programmes, training guides, product launches
etc.
Education
1982– 1986 Degree of Bachelor of Science (Hons)
Universiti KebangsaanMalaysia
Courses Attended
EffectivePresentationSkills, MIM
Unilever Business Proficiency Course, Ashridge, UK
ISO, TQM& PQAAuditing
Successful Outreach Marketing, Harley-Davidson University

5. Christopher Chin – Resume
Sustaining ProfitableGrowth Through Customer Loyalty,Harley-DavidsonUniversity
How To Lead, Not Manage, Through Chaos, Harley-Davidson University
Managing For Success, Harley-DavidsonUniversity
Value-based Selling, Harley-Davidson University
Other Information
Last Local Salary $ 13,500 + 0.25% Over-ridingCommissions onMotorcycleSales
Interests Nature, reading,cars,bikes,computers,music,martialarts,scubadiving.
References
Dato’ Alfred Adaikalaraj
Managing Director,
Adaikalaraj Media Group
Tel : +6012 325 6886
Darryl S C Goon
Management Partner,
Raja, Darryl & Loh, Advocates & Solicitors
Tel : +603 2694 9999 x 148
: +6012 379 2399