Mariola Oreamuno is a marketing and communications professional seeking a position where she can apply her experience, education, and passion. She has over 10 years of experience in marketing, PR, and customer service roles. Her resume highlights roles with Barcelona Marathon, British American Tobacco, and Banca Promerica, where she developed marketing campaigns, analyzed market research, and managed customer portfolios. She has a master's degree in communication management and international coaching certification.

1. MARIOLA OREAMUNO
Ave. Diagonal 289, 5to, tercero, Barcelona, Spain  Phone: +34 634064307  mariolao@hotmail.com
PROFILE:
Proven Experience in communication and marketing, people skills, team player and self-motivated best describes me as
a professional. I seek a position where work experience, education, passion, professionalism, and continuous learning
are merged to create exceptional results.
STRENGHS
 Costumer Service Oriented  Task Oriented
 Problem Solving  Fast Learner
 Adaptable & Flexible  Creative
Professional Experience
BARCELONA MARATHON @ RPM RACING 2009 to Present
Promotion and Production Department
Key Objectives:
 Support for general aspects such as campaign development, on site organization, client support, press
conference development, client support among others of the production of the Barcelona marathon and
half marathon 2010-2011.
 Coordination, portfolio management, and logistics for Expo Sports 2010 & 2011. Approximately 120
stands which involve the coordination of brands, stores, and services all related to the sports industry.
 Investigation, design and negotiation for promotional campaign of both the marathon and half marathon
in European markets .
 Support for punctual PR actions for the motor sport branch projects, such as: Renault World series 2010
Catalonia Specialists and event coordination for KTM team introduction 2011 at Trial + Enduro 2011
World Barcelona World cup.
BRITISH AMERICAN TOBACCO CA & CAM, SAN JOSE, COSTA RICA 2005 to 2008
Marketing Research Executive (2007 - 2008)
Marketing Management Trainee (2006 - 2007)
Trade Marketing Representative (2005 - 2006)
Key Results:
 Retrieve and analyze information to evaluate existing and potential products, possible
communication/marketing campaigns, and services in the markets.
 Monitor competitors and research market conditions or changes in the industry for marketing and trade
project purposes.
 Implement market researches depending on the need of the intern client, such as product and consumer
investigations, communication campaign evaluations and supervision of different outsource agencies.
Mariola Oreamuno Resume
Page 1

2.  Support the three departments of the area office marketing structure: Strategy planning & insights,
Trade marketing & Distribution and Brands marketing.
 Collaborate with projects such as brand migration strategy for Caribbean markets, launched of new
products for Panama and Dominican Republic, trade loyalty programs, regional research platform
implementations among other projects.
 Supervise HORECA (Hotels, Restaurants & Casino) channel in the Costa Rican market (over 150 points of
sale).
 Coordinate sales promotions, marketing implementation, contract negotiations, budget allocation, as well
as merchandising display and credit optimization.
BANCA PROMERICA, SAN JOSE, COSTA RICA 2001 to 2003
BUSINESS UNIT EXECUTIVE
Key Results:
 Built a new client portfolio, achieving over 200 new costumers, and allocating $1.5 M to the personal
banking department by end of 2002.
 Maintenance of the business unit through personalized costumer service and people skills.
Education
IESEC HUMAN, BARCELONA, SPAIN
ESCUELA DE ADMINISTRACION DE EMPRESA, BARCELONA, SPAIN
UNIVERSIDAD INTERAMERICANA DE COSTA RICA, HEREDIA, COSTA RICA
International Certification in Coaching, 2011.
Master in Communication Management, 2010.
Bachelor in Public Relations, 2004.
Complementary information:
Courses: Effective Communication and Human Relations, Dale Carnegie, SJ, Costa Rica, 2005 -
Full Engagement, Human Performance Institute, SJ, Costa Rica, 2005. - Time
Management, Dale Carnegie, SJ, Costa Rica, 2006. - HORECA Academy Training, British
American Tobacco, SJ, Costa Rica, 2006. – High Impact Presentations, Dale Carnegie,
SJ, Costa Rica, 2007. - Project Management, PRINCE, SJ Costa Rica, 2007. - HORECA
Masters Training, British American Tobacco, SJ, Costa Rica, 2007. - AC Nielsen Retail
Audit Seminar, SJ, Costa Rica, 2008. – Marketing Excellence Series, British American
Tobacco, SJ, Costa Rica, 2008.
Applications: Microsoft Office tools: Power point, Word, and Excel.
Languages:
Spanish: Native Speaker – English: Bilingual – French: Fluent
Mariola Oreamuno Resume
Page 2