After 4+ years of working for myself I'm excited about finding a business to work for in a corporate marketing capacity. If you know of anyone I can connect to and benefit their organization, please contact me. The 3rd and 4th page share some of the unique stories of what I've enjoyed doing in public media and recommendations from people I've worked with.
Results proven sales and brand strategist with a history of maximizing revenue, driving market share and position products for explosive growth. An accomplished, energetic, experienced and innovative results driven leader with proven ability to create, develop and execute the entire gamut of products and services that tangibly increase a businesses revenue stream. Excellent communication and public speaking skills. Driver of change noted for creating winning environments, building top performing teams and cross functional collaboration. Bilingual - Spanish. Key strengths:
Sales • Training and Development • Business to Business Sales • Sales Management
Pipeline Maintenance • Business Development • Coaching • Leadership Development
Change Management • Executive Leadership • Executive Management • Microsoft Office • Global Sales
Channel Sales • Real Estate • Communication Skills • Advertising Sales • Digital Advertising
Interpersonal Skills • Digital Media
I am a seasoned marketing professional with over 10 years experience in high value customer acquisition and retention looking for a new job opportunity in London, United Kingdom.
Results proven sales and brand strategist with a history of maximizing revenue, driving market share and position products for explosive growth. An accomplished, energetic, experienced and innovative results driven leader with proven ability to create, develop and execute the entire gamut of products and services that tangibly increase a businesses revenue stream. Excellent communication and public speaking skills. Driver of change noted for creating winning environments, building top performing teams and cross functional collaboration. Bilingual - Spanish. Key strengths:
Sales • Training and Development • Business to Business Sales • Sales Management
Pipeline Maintenance • Business Development • Coaching • Leadership Development
Change Management • Executive Leadership • Executive Management • Microsoft Office • Global Sales
Channel Sales • Real Estate • Communication Skills • Advertising Sales • Digital Advertising
Interpersonal Skills • Digital Media
I am a seasoned marketing professional with over 10 years experience in high value customer acquisition and retention looking for a new job opportunity in London, United Kingdom.
Vice President of Sales and Marketing Available!!!Jeff Pickett
Good marketing efforts work in all industries!!! Hard work and dedication to product positioning are cornerstones to success. When you find someone who gets it, try to bring them on board.
Well, I am here and ready to go for your team!!!
This eBook looks at the recent opportunities and provides insights as to how Web marketers can use and benefit from Facebook. This 33 page guidebook will you help you create effective partnerships with your audience whether you're new to the Facebook environment or just keeping up with change.
A broad overview of "how-to" use the top 4 social networks to benefit your business. A good overview for beginners and intermediate social media users. An excellent resource to share with people in your company who are still getting up to speed on social media.
Considering you have Mario Sundar, Senior Social Media Manager from LinkedIn and Irene Law Senior Manager from TD Business Banking, you can bet this presentation is top notch.
Excerpts... "In this white paper, we will provide a brief primer on the history and present state of mobile codes within the retail world, then share some notable innovations."
"Nielsen Research projects that fifty percent of the US population will own a smartphone by the end of 2011, with two thirds of them researching products and prices online while in stores."
"AT&T is investing millions in their mobile barcode platform, and Microsoft has been giving away its TAG solution as part of its 2010 beta program (which will become a revenue stream for them in 2011)."
"Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the core principles that
drive Jobs and his success. Until now, that is. My book The Innovation Secrets of Steve Jobs (McGraw-Hill, 2010)
reveals the 7 principles that are largely responsible for his breakthrough success; principles that have guided Jobs
throughout his career and, more important, principles you can adopt today to “think different” and reinvent your
company, product or service." Carmine Gallo, columnist, BusinessWeek.com.
Syncapse Increasing Campaign Effectiveness With Social MediaAndrew Ballenthin
Indeed, social media has clearly become a very effective way to drive consumer awareness and campaign effectiveness. But our survey went one step further. We identified a critical segment of the social media audience who carry a disproportionate level of influence on consumers. This group, who we call Social Media Producers, also tend to spend more on the brands they recommend. Activating this segment of the consumer audience will provide incremental benefits to those brands that understand how to engage consumers through social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
The comScore 2010 Mobile Year in Review offers an overview of the prevailing trends in mobile media usage during the year and considers their implications for the year ahead. It examines key trends across device usage, smartphone adoption and mobile media trends looking across geographies including the U.S., EU5 and Japan.
The comScore 2010 U.S. Digital Year in Review offers an overview of the prevailing trends in digital media usage during the year and considers their implications for the year ahead. This report will examine
the trends in U.S. Internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile, as we offer a prognosis for which digital strategies will be most critical for
success in 2011.
2011 will bring significant changes to a wide variety of industries. While many organization believe they are innovating for a better tomorrow in reality they are only making modification of today's familiar territory.
Blue Ocean Strategy challenges leaders to work through a meticulous set of frameworks that flesh out opportunities that are not obvious using yesterday's tool kits. Blue Ocean Strategy requires a responsible imagination. That is, the ability to dream and see beyond today while applying analytical tools that assist in risk reduction and genuine breakthrough thinking and valid value innovations.
Excerpt - "In March, Gross opened the doors of True North Climbing Gym at the Downsview Park Sports Centre and welcomed more than 1,000 visitors within the first three weeks.
"That's what I'm doing with True North through social media. That's what I was doing with the blog ahead of time before there was a gym to walk around in."
A Story Of A Silent American Tragedy
Do you know about the inexcusable tragedy of deployed troops not being able to call their loved ones for free? Many soldiers risk and give their lives daily for our safety and liberty: surely they deserve better don’t they?
Operation Valentines Connection is sponsored by JoeOnTheMove as a tribute to these soldier’s plight. This booklet is for sharing with as many people as possible, calling for mass media attention, and raising donations to give soldiers free minutes to call home.
The following pages are posts from our 1.5 million Facebook members who shared powerful stories America has never heard.
We hope it stirs you to action as we unite to bring an end to a silent American tragedy.
Top international experts react to a new report from HSBC looking at the risks and opportunities in 2010 and what it will take to succeed in the recovery. See insights captured from Noel Quinn, UK Head of Commercial Banking, Thomas Power founder of Ecademy, Alan Stevens yBC media and business presentations expert, Andrew Ballenthin marketing expert, writer, social media researcher and speaker, Debbie Weil author of The Corporate Blogging Book and Mark Mason CEO of Mubaloo business technology applications expert. Presentation created by Andrew Ballenthin on behalf of yourBusinessChannel.com.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Andrew Ballenthin Marketing & Social Media Resume
1. Andrew Ballenthin
Toronto, Ontario, 416 317 7313
andrew@solsolutions.ca linkedin.com/in/andrewballenthin
Career Objective
To excel at creating and managing industry leading growth and retention marketing programs at a
senior level for an entrepreneurial and dynamic company.
Overview of Industry Experience
16+ years in business to consumer: beverages, hospitality, household goods, home and real estate, health and wellness.
8+ years in business to business: supply chain, retail stores, hospitality and business consulting.
International experience working with 15 countries; 6+ years based in England, 3 years in international wine import/export.
Key Skills
• Leadership – The ability to offer creativity, vision and hands-on impact with diverse groups of people by
inspiring them to apply their potential toward the achievement of a common short or long term goal.
• Communication – Able to listen well and probe statistics, research and work with people to gain insight
into meaningful trends and then write, present and implement programs with high levels of buy-in.
• Social Media Marketing – Over 2,500 hours invested in researching and applying social media. Achieved an
audience reach of 1.8 million professionals through LinkedIn. Interviewed twice by the Wall Street Journal
This Morning, selected as an international expert for video-casts series on 2010 strategic forecasting by
yourBusinessChannel.com, interviewed on Rogers television and much more.
Employment and Key Achievements Overview
Sol Solutions 2005 – Present
Founder, President, Marketing Consultant – Canada
Worked with over 30 businesses specializing in branding and integrated marketing strategies and programs.
Clients included Volvo, Molson, Labatt, Quebecor, Harley Davidson and a wide variety of small businesses.
• Created and hosted Blog-Off I and II. For Blog-Off II $45,000 in prizes was raised, 28 bloggers
participated from 6 countries and coordinated post publicity between 5 countries.
• Envisioned and delivered an integrated public relations event between Harley-Davidson and a Volvo
Group business; 4 industry papers reported on it and a magazine gave a cover page feature.
• Delivered innovative re-branding implementation, sales collateral, websites, sales promotions and
publicity events for clients seeking industry differentiation and growth programs.
• Presented on integrated marketing and social media to attendees at Milton Chamber of Commerce,
Executive Mentors Group, Microsoft Headquarters, PMI regional annual meeting and more.
Enhanced Marketing Solutions 2004 – 2005
Director, Marketing – Canada
Responsible for managing Rothman’s Benson and Hedges (RBH) and Arrow Truck Sales, a Volvo Group
Company. Duties included supplier management of 15 premium companies; Sharp Electronics, Frisco
Bay/Direct Cash and providing solutions for RBH national clients like Canadian Tire and Gateway Newstands.
• Successfully redesigned branding, product positioning, pricing and sales processes for 2
buying/loyalty groups. This was quoted as one of RBH’s best launches in their company’s history.
• Achieved campaign results of 11+% response rate and 1.1% total database conversion to sales.
• Revamped supplier management practices and substantially increased profit margins from previous
year while growing from $0 to $1,000,000 in new sales in 6 months.
• Successfully created and implemented a new brand position and campaign for Arrow Trucks Sales.
Also worked in cooperation with Ryder Rentals at a national level for new program rollout.
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2. Andrew Ballenthin
Toronto, Ontario, 416 317 7313
andrew@solsolutions.ca linkedin.com/in/andrewballenthin
Cash Converters Canada Inc. 2003
Vice President, Business Solutions / CRM Consultant – Canada
Assessed the feasibility of a new technology program and reviewed the existing web site. Analyzed
financial, legal, technology and implementation needs for head office and 30 franchisee businesses.
Presented the new solution at the annual conference and gained exceptional buy-in for change.
WineSmart BV 1999 – 2003
Vice President, Marketing & Operations – European Union, UK, USA, Australia, etc.
Created, implemented and managed marketing, call centre, logistics, customs tax and technology programs for
a start-up B2C and B2B wine business for international import and European Union export.
• Spearheaded a cutting edge internet site and PR campaign with Texaco and UPS for Europe’s first
program to order online and have the product delivered to a gas station for pick-up.
• Acquired new customers and transitioned the company into a B2B supply chain business that
imported internationally and exported to 15 countries over 700 premium wines.
Thorn EMI plc (An International Retailer) 1993 – 1999
Received a variety of promotions over a 6-year period due to developing, implementing and managing
programs that improved business performance at a multi-million dollar level. Thorn EMI was a multi-national
business specializing in the home furnishings including entertainment, furniture and consumer credit/financing.
Director, Business Planning, Strategy – United Kingdom 1997-1999
• Lead marketing and operations strategic planning in a senior management team for a
cutting edge retail proposal to launch a new chain of stores.
• Successfully managed annual business plan creation and sign-off for a retail division’s
senior management team on behalf of CEO and Nomura Securities.
• Successfully led the creation of a strategic 5-year restructuring plan for 2 CEO’s and
Nomura Securities. The company implemented the plan and returned to aggressive
growth mode. Cash flow has increased by over 300% due to the efficiencies gained.
Brand / Product Manager – United Kingdom 1996-1997
• Managed the product portfolio of over 600 product lines and $50 million budget.
• Implemented changes resulting in 10% improved gross margin and reduced cash
spend of $5 million. Increased sales in key revenue category by over 25% and
improved annual net cash flow directly by $2 million.
Direct Sales / Project Manager – Canada, United States 1993-1996
• Created and managed a direct sales call centre. Achieved the most profitable operation
out of 4 centres and wrote Best Practice guidelines for North America.
• Conducted segmentation analysis on customer base and determined new target
markets and effectively implemented advertising campaigns to capture business.
Retail Sales Person / Assistant Store Manager – Canada 1993-1993
2001 Futon 1990 – 1993
Responsible for a furniture retail chain of nine stores in Ontario. Received promotion due to effective
management of marketing and operations resulting in increased sales.
Regional Manager – Ontario 1991 – 1993
• Managed staff of 40. Responsible for managing marketing, merchandising and smooth
running of all stores.
Retail Sales Person / Store Manager 1990 – 1991
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3. Andrew Ballenthin
Toronto, Ontario, 416 317 7313
andrew@solsolutions.ca linkedin.com/in/andrewballenthin
Training and Education
Terminal Ill Volunteering & Care - Peel Hospice
Ontario Data Privacy - Cassels Brock
Strategic Marketing and Planning - Chartered Institute of Marketing
Advanced Market Research - Chartered Institute of Marketing
Web Design Planning - Chartered Institute of Marketing
Cognos - Product & Customer Dbase - Thorn plc
Leadership in Management - Dale Carnegie
Xcellence in Management - Thorn Americas/Zerox – Certified Trainer
Sales and Management Communication - Dale Carnegie, Fred Pryor, Zerox - Certified Trainer
Project and Time Management - Fred Pryor, Franklin Quest - Certified Trainer
College - Business Administration - Toronto School of Business
Grade 13 Honors - Kitchener Waterloo Collegiate
Public Speaking and Media Accomplishments
2009/10 Highlights - Practical social media from a marketing perspective.
- Created and directed Blog-Off contests with over 40 bloggers participating, 7 judges and $45,000 in prizes
- Blog-Off II achieved 27,700 page views, 110 blog posts, 1,262 comments in 12 days
- Received mention of Blog-Off contest on Huffington Post news site
- 2 interviews with the Wall Street Journal This Morning
- Presented at Microsoft Headquarters Canada
- Presented to the Milton Chamber of Commerce
- Presented to The Executive Mentors Group
- Presented to Strickland Associates' client base
- Guest presenter at Leesa Barnes Podcasting breakfast
- Interviewed on Rogers television
- 4 online TV/Radio interviews with ThatChannel.com
- 3 expert video casts by youBusinessChannel.com
- 2 program interviews on BlogTalkRadio.com
- Co-authored articles with Ecademy co-founder Penny Power
- Interviewed Charlene Li, David Tokheim, Penny Power
- Worked with 50+ social media marketing professionals and writers across 5 countries
- Achieved over 135,000 page views, 350+ posts, 2,100+ comments on personal blog in 12 months
- Directing 13 volunteer media and marketing people across 5 countries in post Blog-Off Contest which will
achieve a reach of over 4 million people online via audio/video casts, blogs, press releases, Twitter, LinkedIn,
Facebook and more.
- Seminar instructor on LinkedIn Super Users for 2010 Social Media Telesummit for up to 200 people
- Upcoming feature in white paper by Mindeliver Media
- Upcoming full chapter feature in Conrad Hall's book, Voices of Influence in 2010
- Upcoming listing in Conrad Hall’s North American social media directory
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4. Andrew Ballenthin
Toronto, Ontario, 416 317 7313
andrew@solsolutions.ca linkedin.com/in/andrewballenthin
Industry Recommendations
“I had the privilege of participating in Blog-Off II and was impressed with the way Andrew managed the
competition, from training contestants on the use of TypePad to providing status reports throughout the contest
period. Furthermore, he fostered a spirit of collaboration rather than competition, and as a result, I've
connected with several excellent bloggers from whom I'll continue learning in the future.” Janet Barclay,
Founder Virtual Assistant, Blog-Off II participant
“I don't want to oversell it, but Andrew is a genius! As a participant in Blog-Off II, I could only marveled at his
professionalism, dedication, and the high caliber of work and creativity displayed in his creation of the site and
the (much larger) contest. Andrew's Community Marketing Blog is a dynamic work in motion, much like Andrew
himself, a relentlessly innovative marketing professional. It was a privilege to work with him and all of the other
professionals involved.” Elizabeth Thomas, Freelance copywriter, Blog-Off II participant
“In addition to being creative, enterprising, and innovative, Andrew has ushered contestants through the Blog-
Off with consistency and care, making himself readily available and offering plenty of encouragement. The
Community Marketing Blog-Off is a great idea and has inspired me to learn from the varied offerings of many of
the contestants, as well as to dig deep to offer the best of myself in my posts. Thank you, Andrew, Blog-Off
judges, and fellow contestants!” Lucia Brawley, Writer for Huffington Post, Blog-Off II participant
“My referral to Andrew was after meeting with several other marketing/social media consultants. The immediate
benefit of our initial discussion was that Andrew 'gets it': the critical importance of integrating classical
marketing with social media marketing. It's not one or the other - it's a focused, targeted & blended strategy
and execution of deliverables aimed at value added branding, community credibility, business development,
client retention & loyalty, measurable results and increased sales and bottom line profits. Andrew had a unique
in-depth approach to learning my business, understanding my clients' needs, and identifying and analyzing my
specific goals. And this was only the pretext to his comprehensive, integrated marketing proposal and 'bang on'
targeted recommendations which I could apply immediately. Andrew's ongoing knowledge, best practices and
cutting edge expertise in the social media arena provides enormous value as he consistently aims for my
continued success. I constantly refer Andrew to my business colleagues and they are agreeing that he is leaps
and bounds beyond any other marketing consultant out there.” Nancy Jo Bidderman, Real Estate Agent Harvey
Kales Ltd, past client
“Andrew is a highly intelligent, energetic professional. He was a great help to our Strategic Sourcing Process
project. During the project, Andrew demonstrated his excellent abilities to: - facilitate out of the box thinking to
solve international manufacturing quality issues - bring our team together to align goals and internal processes
- go beyond the project requirements and coached team to help develop skills to support the program’s future
success - challenge us to go with sharper thinking to deliver strategic and operational effectiveness.” Ge Qu,
Business Development Manager GCP Elastomeric Inc, Past Client
“Andrew is a brilliant lecturer and gifted public speaker. He successfully demonstrated, to a group of our
corporate clients, his ability to effectively communicate by sharing his in-depth understanding of social media,
in relation to business professionals, and how it can increase corporate ROI. By embraced his audience with
current statistic, visionary concepts and amusing, case in point examples, Andrew engaged the participants,
and initiated interactive discussions & business networking.” Susan Sparkes, The Selection Group, Managing
Partner
Over 20+ recommendations on my LinkedIn profile – linkedin.ca/in/andrewballenthin
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