Book Banner Advertisement in Bizbilla at easeJaslynn joan
Banner Advertising is the effective tool to exhibit the business in a better way. Banner is linked to the website of a business and when the banner is clicked it redirects to the website.
Roy sebag - LAC 2017 - FinTech affiliatesiGB Affiliate
FinTech was the buzzword for 2016 and has experienced undisputed growth internationally. Every country, every region, every culture needs better, more efficient and more affordable options for spending and saving. And now, financial trading is starting to collide with the growing industry of FinTech. With innovative and disruptive solutions crossing over, how can we expect new financial technologies to impact the industry?
Quality offerings which don’t discriminate and offer true value must be the pillar in which the technology is built around. To demonstrate how this can be achieved, Roy Sebag, CEO of one of the fastest growing FinTech companies Goldmoney discusses how affiliates can apply the same practices to their own financial businesses and what opportunities lay ahead.
What can we expect from the role of FinTech in the future?
How can the core aspects of FinTech and gold offer opportunities for affiliates?
How will FinTech and gold shape the financial industry in the future?
Sharon McFarlane - LAC 2017 - Creating meaningful and useful content that res...iGB Affiliate
We’ve all heard it a million times before; content is king. But, what does this actually mean for your business and do you really know how effective your content strategy is? Today, successful content doesn’t mean just throwing as much out there as possible and seeing what sticks. You need to closely relate content to customers’ intent and ensure that it is unforgettably linked to your brand.
There are lessons to be learnt from successful viral content which on the surface can seem like sparks of random creative inspiration but deep down can be achieved by some careful analysis and planning that can transform your website content.
Generate interesting, effective and creative content to improve website traffic and campaigns
Understand the content that resonates with your customers and matches their search intent
Define and promote your brand identity and see results in your ranking
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
Financial professional and leader with a track record of driving company growth, start-ups, turn around/restructuring, cultural change & improving financial performance. Global experience gained across EMEA & Asia and worked in the US, UK, Sweden, India and Africa. Covering companies involved in Research & development, software development, sales, manufacturing, service delivery and resource solutions.
Participated in Universal Postal Union Congress (UPU) held in Doha, 2012. Qatar hosted United Nations Congress for Postal Union in Doha, September 21- October 18, 2012.
Managing, developing and expanding business by providing direction and leadership to ensure profitable growth, satisfactory cash flow, enhance market leadership and be acknowledged as the provider of industry leading service standards.
Making feasibility study to expand business portfolio from small packages to cargo, freight services, logistics, supply chain & warehousing.
Creating, maintaining and developing a favourable Q-Post image with its various influential audiences such as NGOs, partners, industry bodies and governments to facilitate the company's growth and development.
Strengthening sales & marketing team through coaching, training, learning & development.
More Than 12 years of experience in sales, marketing and business development in the Information Technology, with particular expertise in channel, small to mid-market and corporate accounts strategic direction and execution.
Out of which 7 years with Business Process Management and Enterprise Content Management ECM&EDMS&EIM Solutions,HRMS Solutions and Licensing being one of the main areas of focus.
Emerging market experience, working in multinational and multicultural teams.
Experienced in defining and implementing partner marketing and sales strategies with Value Added Resellers (VARs). Proven track record of driving revenues, achieving sales targets through channels and customers.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Zoe McLaren CV
1. https://uk.linkedin.com/in/zoe-mclaren-97167448
Zoë McLaren
Basingstoke
AnexperiencedProject, Office and EventManager with an outgoing personality, high levels of
commitment and the initiative to work both independently and as part of a team.
Proven administration, organisation, marketing and decision-making ability, supported by superb
interpersonal skills. Active, resourceful and creative; is able to provide solutions to conquer
obstacles. Always keen to learn new areas and develop personally to benefit of the business.
Core Skills:
Sales integration and reporting.
Marketing, planning and execution.
Project, risk and resource management.
Communications with a structured approach.
Digital marketing and web development.
International event management.
Logistics and support.
Key Achievements:
£180K savings: Managing funding allocations and expenditure for the business.
Implementation and realignment of Salesforce: Buy-in of Sales Reps, Managers to streamline
processes, aligned and updated fields. Designed multi-level automated reports to the reflect
OptaSense’s 2020 vision.
Prevention of duplication: Obtained data and produced Pan-QinetiQ Global Events schedule. Cost
savings achieved.
Buy-in and management of colleagues: Reorganisation/categorisation and disposal of items in
Marketing Storage Rooms (reduction from 3 to 1 room).
2. Zoë Mc
Laren
Professional Experience
May 2008 – Present QinetiQ Ltd
Marketing Projects Coordinator (Jun 2016 – Present) QinetiQ Ltd
QinetiQ is a FTSE250 company with over 6,000 employees located globally. UK’s leading defence and
technology company growing its international footprint.
Negotiation: Built strong business relationships with suppliers resulting in preferential payment
terms, extended deadline dates and cost savings.
Welfare & Environment: Ensured safe office practices where adhered to, reporting of near-
misses with follow up to implementation.
Sales Campaigns: Prepared campaigns for pre, during and post events to maximise ROI.
Followed up with Sales Team for monthly stats report (unqualified / qualified / lead period / sale).
Marketing & Communications Coordinator (May 2013 – May 2016)
OptaSense Ltd, a QinetiQ company
OptaSense is the World Leader in Distributed Acoustic Sensing, a platform technology, operating in 50
countries globally, across multiple industries, including Oil & Gas, Defence & Security, Transport and
Utilities. It is managed as a subsidiary of the QinetiQ Group.
Health & Safety: Compiled procedures and risk management reports for events; build-up, during
and breakdown.
Structured Management: Deployed a fully centralised booking system for all projects to
allow effective tracking. Delivered improved performance, execution and campaigns.
Go to Market: Fully engaged and responsible for delivery of design, artwork, messaging,
production of international support materials; solution brochures, website, news releases,
promotions.
Sales Integration & Support: Optimising Salesforce (CRM system) through increased
engagement and training of key users.
Marketing Organisation & Delivery: Planning, coordination and implementation of global events
and conferences. Creating event briefs, supporting business cases. Negotiating with suppliers,
stand designs, artwork and production of collateral material. Producing ROI and statistics post
event reports.
Financial: Managing a £500K annual marketing budget. Implementing best practices through
producing marketing processes, guidelines and compliance.
Public Relations: Managing the PR Company. Obtaining board approval prior to issue of press
releases. Coordination and input to copy release and content.
Digital: Developing, executing social media and external communications strategy. Increasing
the reach / followers by 10% and Google ranking through SEO improvements. Managing,
governing and continuously reviewing corporate website to improve user experience.
Project Manager (Sep 2010 – Apr 2013) OptaSense Ltd, a QinetiQ company
Customer Facing: Ensured customers’ requirements were met on time, to the desired quality
and within budget.
Upselling & Cross Selling: Identified and obtained additional business opportunities through
building strong relationships with both customer and supplier.
Team Work: Led, motivated and monitored team members and project staff to ensure on-
time and accurate delivery of OptaSense services to customers.
3. Zoë Mc
Laren
Professional Experience
Reporting & Control: Prepared, managed statements of work and pricing for submission of
quotes for new opportunities. Managed work packages and coordinated production of
deliverables.
Compliance Assured: Ensured corporate governance, commercial procedures and policies
were adhered to.
Budget Control: Successfully managed, a major £25M contract, the financial commitment
and contract spend (man hours, facility charges, materials and travel costs).
Planning & Logistics: Involved in the strategic and day to day management of projects.
Initiated the tasking of resources, facilities and subcontractors to meet goals and objectives
of the contract.
Project Manager (May 2008 – Aug 2010) QinetiQ Ltd
Service Delivery: Supported the Programme Manager by planning and managing activities
and resources for pan-QinetiQ MoD contract worth £26M, to achieve both the customer’s
and QinetiQ’s objectives.
Management: Managed a team of 110 resources (including Subject Matter Experts and
Pilots) across different disciplines to ensure testing and report milestones met the
customer’s deadline.
Accuracy: Ensured that the project was compliant with all appropriate government and third
party regulations (ITAR, TAA, and NDA).
Company Secretary & Office Manager (Feb 2003 – Apr 2008) Eastwood Marketing Ltd
Distributer of Toshiba’s commercial large screen displays (i.e. command and control centres).
Eastwood Marketing supported sales and service for Europe, Middle East and Africa. A small office of
5 resources generating a turnover of £2.3M.
Negotiated discounts and equipment maintenance plans with suppliers.
Researched health and safety, employment regulations and legal requirements ensuring the
company complied.
Performed accountancy routines (invoicing, stock control, SOP, POP, bank reconciliation,
salaries, sales commissions and management reports).
Prepared and filed VAT Returns, EC sales lists and intrastat reports.
Analysed, investigated and reduced expenditure, where possible.
Prepared documentation for export sales and shipments (commercial invoices, legalised
Certificate of Origin’s and ATA Carnets for exhibitions).
Handled importation and BTI classifications of goods.
Organised exhibitions, shows and associated travel arrangements.
Arranged customer training courses (accommodation, logistics, refreshments and evening
hospitality for candidates).
Secretary to Deputy CEO & Chief Operating Officer (Nov 2000 – Jan 2003) Orange Plc
Sales Secretary & PA to Directors (May 1995 – Aug 2000) Eurocopy (GB) Plc
Receptionist & Secretary (Feb 1994 – Feb 1995) Mainline Productions
Beauty Therapist (Dec 1991 – Jan 1994) Various Salons
4. Zoë Mc
Laren
Education & Interests
2014 – Salesforce (Customer Relationship Management)
Administration Essentials for New Admins.
Implementing Analytics Strategy for the Sales Cloud.
Administration Essentials for Experienced Admins.
2011 - Project Management
APMP Qualified.
PRAM Project Risk Management.
2003 - Sage Accountancy Packages
Sage Line 50, Payroll, Job Costing, Financial Forecasting, Report Designer and Advanced Excel.
1989-1991 - Saltash College
City & Guilds (Beauty Therapy).
CIDESCO International Diploma.
Reflexology.
1984-1989 - Helston Comprehensive School
8 GCSE’s – Oral Communications, English, Art, Biology, Typewriting, Mathematics, Chemistry,
French, Physics.
Experienced in Microsoft Office Packages, Salesforce, SAP, SAPbyDesign, Sage, WordPress, Siebel,
EPM, Project 2007 and Maximizer Enterprise.
Received QinetiQ STARS Award for The 5E’s (Energy, Execute, Empower, Excite, Edge).
Achieved the Bronze and Silver Duke of Edinburgh Awards.
Keeping fit, cooking, entertaining and reading.
Tending allotment and beekeeping.
Macro photography.
Going out to the cinema, theatre and restaurants.
Organising, volunteering, supporting and raising funds for local and national charities and
associations.
Training Coordinator for Basingstoke & District Beekeepers Association.
Secretary for Basingstoke Allotments & Leisure Gardeners Association.
Full clean licence held.
References, available upon request.