Romain Aliamus has over 10 years of experience in business development and export sales management focused on industrial equipment and MRO solutions in Europe and Asia. He has a proven track record of sales growth and performance at companies like Master Lock and COMIN Asia. His experience includes managing distribution networks, developing strategic plans, defining commercial strategies, key account management, and project management. He is proficient in French, English, Spanish, Mandarin, and basic Vietnamese.
Enthusiastic, motivated and creative marketing professional, with a strong interest in Project Management, Digital and Analytics. Growing business through different channels, achieving results, learning about the latest developments in digital technology, creating opportunities and driving revenue are the activities that drive me. I am also great in developing trustworthy relations through my customer sensibility. I love to explore customer insights and employ the best technical and strategic marketing capacities for a more efficient achievement of companies’ goals
Enthusiastic, motivated and creative marketing professional, with a strong interest in Project Management, Digital and Analytics. Growing business through different channels, achieving results, learning about the latest developments in digital technology, creating opportunities and driving revenue are the activities that drive me. I am also great in developing trustworthy relations through my customer sensibility. I love to explore customer insights and employ the best technical and strategic marketing capacities for a more efficient achievement of companies’ goals
Mi gestor de fondos de inversión es un robotFeelcapital
Artículo publicado en Cinco Días por Miguel Moreno Mendieta sobre el auge del asesoramiento automático en fondos de inversión (Robo Advisor) en España. Feelcapital es la primera plataforma web de este tipo creada en nuestro país (2014) y regulada por la Comisión Nacional del Mercado de Valores (CNMV) como EAFI (Empresa de Asesoramiento Financiero).
Experienced bilingual (English/Spanish) marketing professional skilled in standard and digital marketing, possessing a creative approach to branding and engagement. Broad expertise in managing and briefing media, creative and digital agencies along with presenting and evaluating earned and paid media campaigns, ensuring they are delivered on brief and within budget. With a diverse industry background, I am experienced in strategy development and project management, marketing research planning and, marketing analysis tools.
Specialties: Market Planning • Brand Development • Strategic Planning • Media Planning & Analysis • Market Research • Marketing Campaigns implementation both Digital and Traditional • Vendor/Agencies Management • Budget Reconciliation • Competitive Analysis • Market Analytics & Customer Insights • Key Performance Indicators
ZoomLYD est un programme d'accès au marché Brésilien et Latino-Américain pour les start-ups et PMEs étrangères.
Développé et réalisé par 3 entrepreneurs pour des entrepreneurs, nous nous appuyons sur nos 20 ans d’expérience dans l’accompagnement de PME sur ce nouveau marché, afin de proposer à nos clients une approche soft landing pragmatique et 100% orientée résultats.
Les agences globales de consulting/research Harris Interactive et Euromonitor International et les pôles de compétitivité et de compétences digitaux français comme Cap Digital, Euratechnologies et la Mêlée nous font confiance ainsi que des associations professionnelles comme la CGPME Midi-Pyrénées.
1. !
Romain ALIAMUS!
Export Sales Management – B2B
PERSONAL DETAILS!
Paris, France
+33 7 68 63 40 46
r_aliamus@hotmail.com
https://fr.linkedin.com/in/
romainaliamus
romainaliamus
06/21/1980 - French
International Driving Licence
PROFESSIONAL PROFIL!
10+ years experiences in Business Development and Management focused on direct and indirect sales of Industrial
Equipment and MRO Solutions for the Industry and Retail sectors in Europe & Asia, with a regional spectrum.
Proven track record of Sales and performance indexes (MS, P&L) in a context of emerging markets development and
mature markets..
With a strong commercial and relationship acumen, I make my dynamism and work ethic available toward the company
and the end users’ satisfaction.
Proactive, autonomous and collaborative, I have a marked taste for technological products and engineering, and
beneficiate from numerous international experiences (Mexico, UK, Vietnam – 3 years, China- 3 years.
PROFESSIONAL EXPERIENCES!
§ 2015 - 2015 (September to December)
SOLUX LIGHT Co. Ltd.
Export Strategy Consultant (Shanghai / China)
(Sino-European manufacturer specialized in high efficiency commercial/industrial-grade solar lighting products for
commercial, residential, industrial applications).
- Assessment of the existing commercial strategy mix.
- New Emerging markets evaluation & study: South America & APAC
- Market benchmark & market penetration guidelines : competition, legal and standard environment,
product/price mix.
- Identify & establish preliminary contacts with end user prospects, distributors, commercial agents, design
office...
- Developing Short & Middle Term (1 to 3 years) commercial strategic plan per market, in line with the
company’s strategy, production capacity & existing pipeline of projects.
- Propose related marketing tools accordingly.
§ 2008 - 2015 (February to June)
MASTER LOCK Company LLC / MASTER LOCK Europe S.A.S.!
Sales Manager Europe B2B (Paris / France: 2008 - 2012)
Sales Manager Asia B2B & B2C (Shanghai / Chine: 2013 – 2015)
(Operating unit of Fortune Brands Home & Security, Inc., N.1 padlock manufacturer and Security related products, 2500
employees, offices & factories in USA, Mexico, Canada, France, UK, Germany, Japan & China, CA).
!
Setting up and managing the Distribution network in Europe & Asia (35 countries / 140 distributors):
- Distribution channels:
§ B2B: PPE & Safety distributors, Electrical Wholesalers, Industrial Wholesalers,
Locksmiths.
§ B2C: DIY, Hardware Chains & Food Retailers (Modern & Traditional Trade).
- Development of 3 & 5 years strategic plan and related P&L.
- Definition and monitoring of the Commercial (Sales & Marketing) Strategy/Tactics: European
B2B market & Asian B2B + B2C market.
- Focus: Industrial Solution Sales, End User prescription, KAM, Product Category Management.
- Maximizing new business developments opportunities.
- Marketing activities: Development of promotional, sales and training tools. Market benchmark.
- Ensure respect of company corporate guidelines: P&L, reporting, business practices & brand
awareness.
Definition of budgets and annual target performances:
- Set up Commercial strategy: Pricing, Sales Terms, Channels, Strategy & Market focus.
- Average +35% growth/year since 2008.
- Sales Performances:
§ Europe:1400 KUSD in 2008 / 5750 KUSD in 2012.
§ Asia:1300 KUSD in 2011 / 3250 KUSD in 2013 / 5000 KUSD in 2014.
COMPETENCIES!
BUSINESS
DVLPT
KEY
ACCOUNTS
MARKETING
TOOLS
TEAM
MNGT
COMLE
STRATEGY
PROJETS
MNGT
MICROSOFT
OFFICE
ORACLE
BI / SAP
P&L BUDGET
DEFINITION
PERFORMANCES!
MASTER LOCK
• TURNOVER:
o 5750 KUSD (UE)
o 5000 KUSD (ASIE)
• GROWTH
o UE: +350% 2008-2012
o ASIE: +55% 2013-2014
• MANAGEMENT: 6 p. (Executive &
Sales Management, Commercial
Agent).
COMIN ASIA
• TURNOVER: 600 KUSD
• GROWTH: + 30% / an
• MANAGEMENT: 3 p. (Sales
Engineer & Project Managers)
LANGUAGES!
FRENCH
ENGLISH
SPANISH
MANDARIN
VIETNAM
ESE
2. HOBBIES !
Cooking
Sailing
Mechanical Sports
Cinema
Boxing
PROFESSIONAL EXPERIENCES!
Management & Business Consultancy:
- In-house sales support team: Ensure privileged interface between the Department,
Distributors and End Users.
- Manage and Monitor Sales Support team performance (Executive Sales support).
- Agent: Set up and manage international network of Commercial Agents.
- Internal Business Consultancy: Sales strategy, processes and product knowledge
improvement for the China Sales Team. Objectives: Group process homogeneity, end user
prescription improvements & regional key accounts actions.
Key Accounts Management:
- Global & Regional prescription of Safety products, standards and auditing services to
Industrial End Users.
- Product Category Management: In house Retail expertise for retailers (POS) to support
sales.
- Market Animation through Exhibitions, Conferences, Technical Days, Seminars and on-site
Training
- “Project” Sales mode approach
2006 – 2007 (January to December)
COMIN Asia / COMIN Vietnam Ltd., Sales Manager MRO
(100% French Capital Investment, Industrial Group operating in South-East Asia through Power generation projects,
Industrial products, Contracting, MRO Solutions)
Management and development of company’s portfolio for South Vietnam (Maintenance &
Services, Industrial products).
Portfolio: BP Pipelines, Bluescope Steel, Holcim, Sanofi, Sanyo, Fujitsu, Dunlopillo, Nestlé, Lafarge,
Metro C&C…
- Implementation of the Commercial Strategy, Sales monitoring and correctives actions.
- Ensure MS’s growth and realize turnover’s objectives in terms of quality and quantity in
accordance with the defined strategy (600 KUSD turnover, +30% growths/year).
- Organize, manage and monitor the sales/technical team and related activities (1 Sales
Engineers, 2 Project Managers).
- Procedures implementation (CRM, ISO, internal procedures standardization).
- Legal dispute’s management and resolution
- Handle department’s promotion through commercial events and image awareness
(Exhibitions, branding)
- “Project” Sales mode approach.
Project Management (10 KUSD to 150 KUSD) including:
- Negotiation and building of technical & commercial offer (Tender management, offer,
contracts, orders, cash flow, insurance, bank guaranties and logistics).
- Planning company logistic guidelines, coordination among teams, reporting and cost
effectiveness.
- Quantitative and qualitative follow up in terms of budget, dead line and costs, by ensuring
technology transfer.
- Understanding basic revenue models, P/L, cost-to-completion projections.
- Ensure contractual obligations of involved parties.
2005-2005 (January to December)
CASINO Group / BIG C VIETNAM, Junior Marketing Manager
(Worldwide retailing group with 6 hypermarkets in Vietnam, including 2300 employees and proposing a range of 45000
products, both Vietnamese and international.)
Marketing Department animation at the Vietnamese Headquarters.
- Definition and implementation of the annual marketing plan.
- Planning and managing the marketing expense/budget.
- Execution defined strategy in terms of managing the company’s corporate image and
branding guidelines.
Plan, develop and implement marketing programs and activities: Sales promotion, Advertising
and Public Relation.
- Executing major and day-to-day commercial events according to the promotional plan.
- Implementing Customer Relationship Management (CRM) tools.
- Executing local and national marketing activities (Demand Generation Campaign, in-stores
promotions, events, exhibitions, seminars, staff training and internal incentives).
- Develop the merchandising with our purchasing office in respect to Big C’s strategy.
Responsible for the media/PR management.
- Direct interface with advertising agencies to implement our planned activities.
- Working with market research agency for feasibility, data collection & brand development.
- Developing employee’s internal communication tools.
REFERENCES !
Jean-Baptiste MOREAU
General Manager - Master Lock Europe
SAS
Kieran MACCOURT
Marketing Director - Master Lock
Europe SAS
James LU
General Manager - PPE Ltd.
Frédéric BIGORRE
Director - COMIN ASIA Pte. Ltd
Guy LACOMBE
General Manager - Big C Vietnam
EDUCATION!
HSK 2 – Mandarin Language
Shanghai University of Engineering
Science - Shanghai / China
2015 – 2016
MASTER International Trade &
Management
ESCE (Ecole Supérieure du Commerce
Extérieur) - Paris / France
1999 – 2003
BACCALAUREAT ES
Lycée St. Marie Grand Lebrun -
Bordeaux /France
1995 – 1999
EXPERTISE!
MULTICHANELS DISTRIBUTION B2B &
B2C
INDUSTRIAL SOLUTIONS, MRO & PPE
EU & ASIA MARKETS
PRESCRIPTION
PRODUCT CATEGORY MANAGEMENT