Neuron PR Agency helps clients achieve competitive advantages through communication planning, execution, and management. The agency has worked with dozens of clients from SMEs to multinationals across industries like IT, FMCG, finance, and automotive. Services include media relations, online PR, channel relations, events, and crisis management using techniques from traditional to digital media. The 14-person team has extensive experience developing strategies that produce media coverage and business results for clients.

1. NEURON AGENCJA PUBLIC RELATIONS ABOUT US

2. ABOUT US Neuron PR Agency helps its clients manage communication activities and therefore achieve and maintain competitive advantages. The range of services offered by the agency includes planning, executing and managing communication operations. Since 2001 we have had the opportunity to work for several dozen clients, from SMEs to non-profit organizations to multinationals. Our business portfolio encompasses a number of distinct branches, such as IT, FMCG, e-commerce, finance, real estate, trade, automotive industry, and public organizations. We utilize all available communication techniques and tactics, from classical media relations to communication with distribution channels to creating Internet communities. We are a member of Polish PR Consultancies Association - organization of 33 renowned companies. Our consultants are co-founders of internetPR.pl foundation, and members of Polish PR Association.

3. TEAM/ KEY PEOPLE Our team consists of 14 consultants. Keypeople: Marek Wróbel – chairman of theboard Over 15 years of PR experience (among others in United Public Relations, ComPress and Mmd agencies) and 5 years in press and TV journalism. In 2006-2007 he was the head of the political cabinet of the Minister of Economy. Marek holds training courses, lectures and workshops and collaborates with industry magazines. The founder and the president of the board of internetPR.pl foundation. Signatory and member of Public Relations Ethics Council. 2003-2005 and 2009 onwards, member of Supervisory Board of Polish Public Relations Association. Lidia Marcinkowska – partner, managingdirector Lidia is a graduate of the Warsaw School of Economics and Gerhard-Mercator-Universität in Duisburg. Since 1998 she has been involved in public relations, and gained experience among others in ComPress and Mmd agencies. Working as a sole trader, she served the Polish division of 3Com. A former spokesperson of Miss World. Holds trainings in public relations. Member of the Polish Public Relations Consultancies Association board. Paweł Soproniuk – partner, business development manager In Neuron Paweł is responsible for obtaining new clients and development. A graduate of the Warsaw School of Economics. Specialist in IT and e-commerce public relations. He has designed and implemented communication strategies for a number of companies from Poland and abroad. Member of Polish Public Relations Association.

4. WE CURRENTLY WORK FOR brewery Nationwide telecom Energy Merinowoolclothing Backup software GPS Networking devices University Architecture design B2B consultancy

5. WE USED TO WORK FOR

6. EFFECTS / TREND MICRO Lack of local office – „extramural” PR PROBLEM In 2004-2007 Trend Micro didn’t have its Polish office – products were only sold by Value Add Distributors. As a result, being a worldwide leader in antivirus software, the company’s brand exposition im Polish media was very poor. STATEGY, TACTICS Neuron created a fully-functional press office based on advanced netPR.pl technology, allowing to widespread of content on the internet. Consultants were trained by company to serve as spokesperson (limited to product inquiries). We established fast and effective channels of communication with TM headquarters in Germany, Munich. Separate media lists were prepared for different topics. EFFECTS In very short time we managed to build close relations with key journalists in IT and business media. Regular cooperation with media (more than 200 press publication per year several hundred of online publications plus TV and radio materials on special occasions (e.g. visit of David Perry, Trend Micros’ Global Education Director). Thanks to close cooperation with journalists we managed to place foreign experts from US and Germany as security experts in Polish media .

7. EFFECTS / BRITISH COUNCIL Effective utilizing of internal resources PROBLEM British Council is in possession of enormous resources of materials and know-how regarding teaching English. However, with the growing number of cheap language schools and examination centers, it had to intensify it’s communication to maintain the number of students and to keep leading position on the market. STRATEGY, TACTICS, EXECUTION The aim of campaign was to strengthen BC’s position as expert in teaching and certifying English. Agency arranged a long-term cooperation with national daily newspaper Polska The Times, resulting in publishing a series of 30 full page articles and advisories from experts. Additionally content was posted on online pages of PTT and on selected internet communities (including grono.net, targeting young people). EFFECTS Project with Polska The Times was a part of long-term, full service agreement. The project itself generated publication of a value of more than 4 000 000 PLN in ad equivalent. Apart from projects there entire campaign generated more than 200 press clippings about British Council schools and examination centers. Contests for readers and internauts gathered several thousand participants.

8. EFFECTS / MONSTER WORLDWIDE POLSKA Launch of a new service PROBLEM Monsterpolska.pl , a Polish version of no. 1 worldwide career portal, was introduced in Poland beginning 2008, with no communication support. The proper launch on 24 markets were planned for January 2010, while earlier its new features were to be presented to business partners of Monster Worldwide in Poland. STRATEGY, TACTICS, EXECUTION Communication based on benefits was targeted at two different targed groups: endcustomers and head-hunters). A challenge was to gather maximum number of clients on two exclusive events. Neuron prepared a teaser campaign and managed entire event: extraordinary, casino-themed events with many attractions and exclusive concert of John Porter and Anita Lipnicka (Polish stars). EFFECTS Both events gathered expected by Monster number of guests, who appreciated the idea and organization of event. Most of participants became a regular business clients of new monsterpolska.pl service. ABOUT MONSTER With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally.

9. EFFECTS / INTEL Intel Pentium 4 Grand Prix 2 road show TASK Demonstrating capabilities of new Pentium 4 processors. Organizing a virtual car chase based on computer game in 20 shopping malls, utilizing a specially prepared Subaru Impreza car. Maintaining high execution standards compared to previous edition of road show with simultaneous expanding media coverage. TACTICS, EXECUTION In 20 shopping malls around Poland a game spots were set. 7 events for journalist were prepared and executed, with the Finals in Warsaw. M edia patronages of key media: Chip, Motor, CD Acrion, TVN television (Automaniak). Celebrities (MartynaWojciechowska and MaciejWisławski) were engaged to ambassador the project. EFFECTS Nearly 5 000 peopletook part in virtual games. Media coverage included 138 publications, including 72 clippings in 8 TV programs.

11. corporate communication[the area of communications policy and operations concerning the image of an organization]

12. product communications[the area of communications policy and operations concerning products and services]

13. media relations b2c [building and maintaining best possible relations with the media that reach consumers]

14. media relations b2b [building and maintaining best possible relations with the media that reach corporate clients, other partners and – in general terms – business environment]

15. Internet public relations [public relations operations on the Web and interfaces between the Internet and traditional communication areas; Internet media relations, participation in online communities]

16. channel relations [communication with business partners on all stages of the distribution channel]

17. internal PR[internal communication in an organization and the so-called near external environment]

19. crisis management systems [analysis of external and internal threats, preparation and implementation of crisis response systems, trainings]

20. crisis management[communications in a particular condition of image crisis, in specific mode and with use of specific tools]

21. trainings and coaching [trainings and workshops for groups and individuals in various areas of social communication, aimed not only at increasing an overall efficiency of an organization, but also at solving specific problems]

22. monitoring, audit and communication analysis[examining the image of a client by means of various methods, connected with a thorough analysis and conclusion forming process]

23. corporate social responsibility [building the image of a socially responsible organization, oriented towards a harmonious coexistence and cooperation with the environment]

24. selected marketing actions [basic marketing analyses, research coordination, ATL and BTL, sponsoring, visual identification, supporting distribution channels, mystery shopping, contests]

25. special events [events of all kinds, with the participation of direct or indirect target groups, organized in order to achieve effective communication]