Geraldine Davis is a professional B2C brand marketer with over 20 years of experience launching new products and re-energizing established brands across various consumer goods and retail sectors. She holds an MA in Hospitality Management from the University of Dundee and has taken additional courses in social media marketing. Her expertise includes marketing strategy, planning, product development, brand management, communications, consumer insights, leadership, and social media. She has held various marketing roles at Pacific World Cosmetics, Spirit PLC, Hallmark Cards UK, and WHSmith Retail.

1. GERALDINE DAVIS
Professional B2C brand marketer with experience across a range of consumer goods and retail sectors. Key
expertise within launching successful new products in major retailers and in re-energising established brands.
University of Dundee,
MA (Hons) Hospitality Management, 2:1,
Hons yr focus on Strategic Marketing
Bury Metropolitan College 2 A Levels
Tottington High School 8 GCSE’s
Social Media Marketing, Shaw Academy
• Marketing strategy - across all elements of the mix
for £100M+ categories
• Marketing planning – full ownership of marketing
plan, process and roadmap.
• Product development – led NPD process to
support categories of 10,000+ skus.
• Brand management - led strategy for £100M+
brands across traditional & digital channels.
QUALIFICATIONS
KEY SKILLS
2016PACIFIC WORLD COSMETICS
European Marketing Manager
2013-15CAREER BREAK
with family following
relocation to the midlands
2012-13
SPIRIT PLC
Head of Brand
Successfully delivered fully integrated
marketing campaigns across traditional &
digital channels for key NPD launches.
Led brand re-launch project delivering
strategy developments across all elements
of the marketing mix.
2002-12
HALLMARK CARDS UK PLC
Marketing Controller (2008-12)
Marketing Manager (2003-08)
Senior Product Manager (2002-03)
Led category brand strategy which delivered
+25% increase in product performance and
+10% sales growth.
Delivered successful launches of over 40 new
product ranges and managed the re-launch
of established brands.
WHSMITH RETAIL LTD
Buyer (1999-01)
Assistant Buyer (1997-99)
Consistently exceeded profit targets through
stronger product ranges, promotions and
improved margins.
Successfully managed category range reviews
delivering +10% profit growth.
1997 - 01
0775 7748416 gdavis21@sky.com geraldinedavis
INTERESTS
Yoga
Photography
Gardening
Travelling
Cookery
Charity work, fundraising activities, further
study.
EXPERIENCE KEY ACHIEVEMENTS
• Marketing communications – developed and led
fully integrated activity plans.
• Consumer insight – experienced in using a variety
of research methodologies.
• Collaborative leadership – experienced in leading
and motivating teams of up to 20.
• Social media marketing - managed integrated
brand campaigns.