Wayne Smith has over 20 years of experience in senior marketing and management roles in the telecommunications industry. He has a proven track record of leading regional marketing strategies, product launches, and retail expansion initiatives. Smith is skilled in areas such as brand management, customer lifecycle management, project management, and training sales and marketing teams. He holds an MBA in Technology Management and served in the US Navy.

1. …continued…
Wayne Smith, MBA
Charlotte, NC 28202 | (704) 806-2615 | Skipsmith54321@att.net
~ SENIOR MARKETING MANAGER ~
Versatile, dynamic senior marketing manager with over 20 years of experience and achievement with
major telecommunications provider. A proven record in positions with cross-functional
responsibilities in retail and marketing management, strategic planning, project management, product
development, business operations, merchandising, team leadership, budgets and information
technology (IT). A collaborative manager and team member with strong interpersonal and
communications skills.
 Excel at coordinating regional multi-channel retailing and cross-platform marketing
strategies. Create consistent messages and ensure integrated brand identity and awareness.
Align regional and national marketing, in-store displays and merchandising, and collateral
material.
 Expert in Microsoft Excel including complex nested formulas and function.
 Utilize and implement effective database management and other enterprise processes and
best practices to achieve corporate goals for revenue growth, market-share and profit.
 Strong technical background in telecommunications products, services and operations.
Experienced at installation and management of IT hardware, enterprise applications and
mobile solutions.
 Expert at customer-lifecycle management. Strong leader, trainer and skilled at motivating
sales and marketing teams to generate new business, retain customers and provide excellent
service. Strong ability to lead product development and launches.
 Veteran of U.S. Navy, recipient of Naval Achievement Medal for computerizing operations.
PROFESSIONAL EXPERIENCE
AT&T – Charlotte NC & Atlanta GA, 1995 - 2016
Held positions with progressively advanced responsibilities with leading provider of telephone
systems, data delivery and other telecommunications services.
Senior Retail Marketing Effectiveness Manager, 2011 – 2016
Led major Field Marketing initiative and buildout in 5-state southeast region that expanded and
upgraded AT&T’s retail presence, sales and operations in all channels. Managed projects that
improved marketing, merchandising, service, brand awareness, customer engagement and business
practices at over 500 retail outlets, including AT&T-owned stores and authorized partner sites.
 Managed the opening of over 200 new retail stores and 300 remodels.
o Led cross-functional internal and external teams to ensure projects supported sales
and merchandising requirements. Oversaw and coordinated site selection and
acquisition, design and construction, information technology (IT) and other elements.
o Coordinated planning and installation of merchandising displays, walls and fixtures.
 Championed brand awareness across retail and marketing channels for print and digital
content.
o Coordinated local and regional marketing strategies and messages. Ensured that
AT&T’s national visual merchandising strategy was consistently applied.

2. WAYNE SMITH, MS  PAGE 2
Charlotte, NC | (704) 806 2615 | Skipsmith54321@att.net
 Educated and trained sales and merchandising teams. Explained relationship of products and
sales and merchandising strategies to proven research and results.
 Reduced expenses by 70% by personally creating and managing a Mobile App to monitor
merchandising launches by national field merchandising teams to increase compliance.
 Directed successful launches of new products and services within the market. Trained sales
teams in products, and implemented incentives and advertising.
o Introduced Direct TV services into AT&T offerings within multi-channel retail
environment as integral member of launch team.
 Managed vendor relationships for storage, shipping, customer service and merchandising
displays.
o Worked with vendor teams such as Apple and Samsung to differentiate their products
within stores while aligning with AT&T brand guidelines.
 Worked on national level on specific projects and initiatives.
o Created system to monitor and report on marketing results that was adopted by
AT&T for use companywide.
o Managed companywide intranet portals including MyCSP, tSpace and SharePoints.
 Contributed to company’s receipt of a record 7 JD Power Retail Purchase Experience awards.
Product Manager, 2005 – 20011
Oversaw and implemented testing and launches of new phones and wireless data devices.
Represented AT&T in GSM Alliance in national and international strategy sessions.
Customer Lifecycle Manager, 2003 – 2005 & Promotions Manager, 1999– 2003
Created and executed Region Customer Lifecycle program and other promotions and offerings to
grow customer base and reduce churn. Created marketing and sales messaging and promotional tools
and offerings to attract and keep customers. Managed Co-op vendor relationships and funding.
Information Technology Manager, 1995 - 1999
Managed internal and external teams to install and integrate IT support for opening of administration
offices, customer service centers and retail stores in North and South Carolina. Administered
network.
UNIVERSITY OF PHOENIX – Charlotte, NC, 2005 - 2016
Instructor
On-campus instructor in Consumer Psychology, Media Influences on American Culture, Product
Management, Accounting Information Systems, Business Information and Supply Chain systems.
MILITARY SERVICE
UNITED STATES NAVY, 1983 – 1987
Completed service with rank of E5, Petty Officer 2nd Class, with Top Secret Security Clearance.
Worked on assignments as specialist in Intelligence, with expertise in Biological and Chemical
Warfare. Received Naval Achievement Medal for computerizing operations.
EDUCATION
Master of Business Administration in Technology Management
University of Phoenix, Phoenix, AZ

3. Bachelor of Business Administration in Computer Information Systems
Georgia State University, Atlanta, GA