1. ÖYKÜ MENGENLİ
Born on 29th of May 1975, Married
Address: 7. Gazeteciler Apt. D: 44 Levent/Istanbul/Turkey
e-mail: oykutorun@hotmail.com
Phone: +90 (532) 210 0033
Experienced in international marketing, international business development professional
with a proven and well-founded mobile telecommunication background of 11 years work
experience. Direct experience in partnering, communication and marketing offer
development. . Creativity, high motivation and solid business skills combined with social
skills support hands on work attitude and focus on delivering customer oriented results.
Adapt at leading, developing teams and maintaining strategic and commercial focus.
Proactive, creative, visionary and results driven, seek to develop further in a new challenge.
EXPERIENCE
1998- Present Turkcell İletişim Hizmetleri A.Ş.
2002- Present Head of International Roaming
Creative, highly motivated, skilful, versatile and competent specialist with 11
year experience in international communications and GSM services especially
skilled at:
 Negotiate international roaming agreements, SMS/MMS Interworking with
GSM operators worldwide. Coordinate the implementation of all roaming
agreements on a commercial level. This included Camel and GPRS roaming.
 Responsible for Commercial/Wholesale Negotiations with GSM operators
and suppliers to increase wholesale roaming revenue and decrease roaming
costs.
 Managing the promotion of the marketing in terms of both Turkcell (retail)
Roaming (Turkcell customers going abroad) and Visitor (wholesale) Roaming
(operators’ customers visiting Turkey) and contributing to roaming profits
increase (roaming marketing, roaming services, tariffs policy, reports, value-
added services);
 Developing loyalty programs to increase roaming usage and ARPU of Turkcell
Roamers as segmented (Premium, Mass and Corporate) through seasonal
campaigns at an optimal profitability.
 Coordinating Communication Activities for Turkcell/Visitor Roamers and
work on the creation of brand awareness. *Closely working with Direct
Marketing Agency & Advertising Agency. (Brochures, Commercials,
Digiboards…)
 Defining strategies based on tariff structure and create feasible tariff for
Turkcell/Visitor Roamers.
 Coordinating implementation of new roaming services and roaming Product
development. (GPRS, USSD call-back roaming, CAMEL, MMS, Miles
Program, AskTurkcell, TouristWAP, 8088 Tourist Infoline, Welcome /Bon
Voyage SMS)
 Managing customer relationships /customer care and follow up in relation
with roaming issues.
 Giving guidance to design Roaming WEB page and Company Intracell.
 Supporting Corporate Communication Department in terms of press releases,
congress and fair activities in relation with roaming business.

2.  Developing contact with suppliers and affiliates to get services implemented in
due time.
 Building effective and productive teamwork in a company roaming division
(including foreign communications, billing, finances, technical division).
 Conducting internal and external projects in relation with Roaming.
 Providing direction to staff in Roaming Unit in research, development of new
materials about roaming.Responsible for managing the existing portals and
creating new portals in order to own and create communities to drive both
loyalty and to generate revenue
 Lead a staff of 7
1998-2002 Specialist /International Roaming
 Signed Roaming Agreement with operators and launched the service with
more than 575 operators all over the world.
 Signed GPRS Roaming Agreement and launched the service with more than
308 operators. Contribution to roaming revenues is considerably high.
 Launched CAMEL Roaming service for Turkcell/Visitor Roamers.
EDUCATION
1993-1998 Koc University Istanbul
College of Administrative Sciences and Economics
International Relations Department
1986-1993 Tarabya Kemal Ataturk High School Istanbul
KEY SKILLS
 Developed excellent business and solid experience within the telecoms sector;
 Pioneered and led strategic mission critical initiatives in identifying
opportunities, planning and coordination, delivering growth and efficiencies;
 Developed extensive roaming product management, tariffing and branding
knowledge;
 Developed business development knowledge through active engagement in
relationship management in discount negotiations and commercial models;
 Developed solid executive management experience;
 Multi-lingual, fluent in English, and intermediate speaker level in Italian