CV for C-Suit marketing and business development positions

1. Mohammed Nour Mehyar
25/12/2023
 Personal Information
 Objectives
Highly accomplished marketing, sales, and business development professional with a
proven track record in driving growth within global communication systems and
technology. Exceptional strategic planning, leadership, market analysis skills, and fostering
thriving work environments. Aspiring to secure a "Chief Marketing Officer" or "VP of Business
Development," position in Satellite TV broadcasting and communications, leveraging extensive
multinational managerial experience for organizational success.
 Academic Record
 The Marketing Strategy Certificate
 The Chartered Institute of Marketing - London - UK / January 2002 – March 2002
 MBA in Marketing
 University of California - Berkeley - USA / June 1995 – June 1996
 Bachelor of Business Administration (B.B.A), Minor in Economics and Statistics
 The University of Jordan -Amman /1984 - 1987
 Professional Associations:
 Member & Authorized of The Chartered Institute of Marketing (MCIM)/ UK
 Affiliate Professional of The Chartered Institute of Marketing (ACIM)/UK
Name: Mohammed Nour Mehyar
Mobile: + 962-79-5515 909
E-mail: Mmehyar@gmail.com
LinkedIn:
Address :
linkedin.com/in/mohammed-nour-mehyar-7119528
Amman-Jordan

2. 2
 Professional Experience
Emerald Communications and Trade Company (ECT)- Amman- Jordan
Emerald Communication is a renowned provider of telecom network transport, connectivity, TV
transmission services, and data services catering to the wholesale communications and Internet
sectors. With our expertise and extensive experience, we offer consultancy services to support the
growth and development of individuals and organizations. We possess the knowledge and
capabilities necessary to comprehensively understand and enhance both people and businesses.
 Senior Director, Marketing and Business Development Analyst
February 28, 2018– present
Responsibilities:
 Develop and implement commercial strategies according to company goals and objectives
aiming to accelerate growth
 Understand the requirements of existing customers to ensure their needs are being met
 Collaborated with cross-functional teams to develop and launch new products.
 Build and maintain profitable partnerships with key stakeholders
 Monitor the performance of commercial activities using key metrics and prepare reports for
senior management
 Maintained brand consistency across all marketing channels, including print, digital, and
social media.
 Assist in setting financial targets and budget development and monitoring
Qatar Satellite Company (Es’hailSat)- Doha- Qatar
Es’hailSat was established in 2010 under the name of the Qatar Satellite Company. it owns and
operates a fleet of satellites to serve broadcasters, consumers, businesses, and governments in the
Middle East, North Africa, and beyond, to enhance the availability and quality of communications
services).
 Director Sales & Business Development
May 1, 2012 – May 30th, 2017
Responsibilities:
 Strategize and execute sales plans for Es’hailsat to achieve sales objectives.
 Develop and maintain customer relationships to sustain and increase usage of Es’hailsat’s
satellite services in the MENA region.
 Appoint and train Value-Added Resellers (VARs) to enhance Es’hailSat’s service value chain,
evaluate their performance, and ensure customer needs are met through service concept
definition, pricing strategy, business case creation, and service launch.
 Establish and implement optimized methods and procedures for monitoring work activities
such as sales pipeline, marketing effectiveness, and payment schedule. Report findings to
senior management.
 Analyze business environments and provide solutions with detailed financial analysis and
technology recommendations to improve current business processes.
 Safeguard and increase profitable revenue within current and potential accounts.
 Assist in resolving any technical issues with customers as required.

3. 3
Arab Satellite Communication Org. (ARABSAT)- Riyadh- Saudi Arabia
(ARABSAT is the premier provider of satellite communications services of TV broadcasting &
Trunking services)
 Marketing Manager - Brand Management / Market Research / Strategic Positioning
September 1, 1998 – April 30, 2012
Responsibilities:
• Develop and implement comprehensive marketing plans to penetrate and expand targeted
markets
• Successfully executed marketing campaigns resulting in a 15% increase in sales revenue
• Conduct market research to identify target audiences and formulate effective marketing
strategies
• Collaborate with customers, management, and cross-functional teams to coordinate
marketing efforts in alignment with corporate objectives
• Plan and conduct regional market research and analysis to identify growth opportunities
• Contribute to product development activities to ensure market fit and customer satisfaction
• Manage a $5.4-million marketing budget to maximize return on investment
• Oversee corporate marketing and communications functions, including brand management,
public relations, media relations, and advertising
• Lead product launching, sales collateral, and tradeshows marketing efforts to build brand
identity and recognition
• Conceptualize and execute marketing campaigns to reinforce and strengthen brand images
• Demonstrate expertise in developing technical, conceptual, and sales-driving collateral
• Proven track record of driving high response rates and executing successful product
launches through effective marketing strategies
ARAMEX International - Amman- Jordan
(ARAMEX is a leading logistics Company providing customized logistics solutions anywhere in the
world and reaching more businesses and consumers regionally and globally.)
 Regional Manager in Iraq (MOU Project Manager for UN & Iraq)
 Express & Marketing Manager
 Sales Manager
May 1990 – July 1998
 Skills
 Marketing Strategies & Campaigns
 Corporate Communications
 Creative Team Leadership
 Product Positioning & Branding
 Web & Print Content Development
 Strategic Market Planning
 Marketing Collateral Development
 Web Development & Management
 Direct Marketing Programs
 Digital Marketing
 Focus Group & Market Research
 Development of Training Materials
 Sales Collateral & Support
 Public & Media Relations
 New Product Launch
 New Market Penetration
 Market Research & Analysis
 Team Building & Management
 Budget Preparation/Administration
 Social media management

4. 4
 Courses
 Professional Development Courses
1. The American Language Center
 1993: English Business Course
 1994: TOFEL Course
2. Team International
 1992: Workshop in planning for improving performance for top management.
 1993: The Asian Countries Experience.
 1993: Team building seminar.
 1993: Team leader’s workshop.
 1994: Planning for improved performance Workshop (PIP)
3. The Forum Corp.
 1993: Face to Face selling
4. UNCTAD Workshop
 1996: UNCTAD workshop on INCOTERMS 1990 and the UNCTAD ICC rules
 Technical Courses:
1. General Computer & Electronics
 1994: Electronic Spreadsheets using Ms-Excel 4.0.
 1991: Introduction to Lotus 1, 2, 3.
2. ARAMEX International
 1993: Amman Station Leaders.
 1994: Team Leader Workshop.
 1997: Understanding Human Behavior & Increasing Team Awareness.
3. COMSAT Laboratories
 1999: Digital Techniques in Satellite Communications Training Course.
 Marketing and Business Courses:
1. Career Development & Consultation Academy
 2003: Implementing Marketing Plans Training Program.
 2003: Advanced International Marketing Research.
 Management and Leadership Courses:
1. Booz Allen Hamilton
 2005: Knowledge Transfer Program.
2. Bridge the Gulf
 2005: Personal Communication Skills.
3. Royah Training Company
 2008: Oracle Telesales.

5. 5
 Project Management and Decision-Making Courses:
1. Spearhead Training
 2010: Project Management.
 2010: Analytical Thinking & Decision Making.
 Personality and Communication Courses:
1. Intellect
 2013: Extended DISC Personal Analysis.
 2013: Team Building & Communication Workshop.
 Technology Skills
 Microsoft Office: Excel (Advanced), PowerPoint (Advanced), Word (Advanced),
Outlook (Proficient).
 Excellent command on Internet tools; Google Analytics, Microsoft Teams
Hootsuite, WordPress, Mailchimp, SEMrush, Salesforce, Trello, SurveyMonkey,
Microsoft Teams, Google Workspace
 Language
 Arabic – Native language
 English – Advanced professional